PAPER-III

MANAGEMENT

Note This paper is of two hundred marks containing four sections. Candidates are required to attempt the questions contained in these sections according to the detailed instructions given therein.


SECTION I ÜÖÞ›ü I
Note This section consists two essay type questions of twenty marks each, each to be answered in about five hundred words each. ×
20 40 Marks)

1. Explain the concept and mechanics of collective bargaining.

2. How are marketing practices changing due to increasing use of Internet as a medium of marketing

3. Contrast the internal rate of return and net present value methods. Under what circumstances may NPV and IRR give comparable and conflicting results
¯ÖÏןֱú»Ö Ûúß †Ö®ŸÖ׸üÛú ¤ü¸ü (†Ö‡Ô †Ö¸ü †Ö¸ü) ŸÖ£ÖÖ ×®Ö¾Ö»Ö ¾ÖŸÖÔ´ÖÖ®Ö ´Öæ».Ö ¯Öß ¾Öß) Ûúß ŸÖã»Ö®ÖÖ Ûúßו֋ … ×Ûú®Ö
¯Ö׸ü×ãÖןÖ.ÖÖë ´Öë ‹®Ö ¯Öß ¾Öß ŸÖ£ÖÖ †Ö‡Ô †Ö¸ü †Ö¸ü ŸÖã»Ö®ÖÖŸ´ÖÛú ŸÖ£ÖÖ ¯Ö¸üïָü ×¾Ö¸üÖê¬Öß ×®ÖÂÛúÂÖÔ Ûú¸ü ÃÖÛúŸÖê Æïü

OR †£Ö¾ÖÖ
Critically evaluate the role of EXIM Bank in the development and control of international banking business in India.
³ÖÖ¸üŸÖ ´Öë †ÓŸÖ¸üÖÔ™üß.Ö ²ÖØÛúÝÖ ¾.ÖÖÖ¸ü Ûêú ×¾ÖÛúÖÃÖ ŸÖ£ÖÖ ×®Ö.ÖÓ¡ÖÖ ´Öë ‹×Œ•ÖÌ´Ö ²ÖïÛú Ûúß ³Öæê"Ö®ÖÖŸ´ÖÛú
ÒïÖ¯Þ×´ÖÛúÖ ÛúÖ ÃÖ´ÖÖ»ÖÖ´Öæ».ÖÖÓÛú®Ö Ûúßו֋ …
2. State the significance of HRM in an organization and explain any HR Model.
×ÛúÃÖß ÃÖÝÖšÓü®Ö ´Öë ‹"Ö †Ö¸ü ‹´Ö Ûêú ´ÖÆü¢¾Ö ÛúÖ ˆ»»ÖêÜÖ Ûúßו֋ ŸÖ£ÖÖ ×ÛúÃÖß ‹"Ö †Ö¸ü ´ÖÖò›ü»Ö Ûúß ¾.ÖÖÜ.ÖÖ Ûúßו֋ …
OR †£Ö¾ÖÖ
Bring out the fundamental issues that need to be addressed in Export Marketing.
×®Ö.ÖÖŸÔÖ ×¾Ö¯ÖÞÖ®Ö Ûêú ×»Ö‹ ×•Ö®Ö ´Ö»æÖ³ÖæŸÖ ´Öã§üÖë ¯Ö¸ü פü.ÖÖ "ÖÖ×Æü‹ ˆ®ÖÛúÖ ×¾Ö¾Ö¸üÞÖ ¤üßו֋ …
OR †£Ö¾ÖÖ
Does mergers lead to increase in a firm's value What financial considerations should a firm keep in view while acquiring a target firm
Œ.ÖÖ ×¾Ö»Ö.Ö ±ú´ÖÔ Ûêú ´Öæ».Ö ÛúÖê ²ÖœüÌÖŸÖÖ Æîü ‹Ûú »Ö×õÖŸÖ ±ú´ÖÔ ÛúÖ †×¬ÖÝÖÏÆüÞÖ Ûú¸üŸÖê ÃÖ´Ö.Ö ‹Ûú ±ú´ÖÔ ÛúÖê ×Ûú®Ö ×¾Ö¢Öß.Ö ²ÖÖŸÖÖë ÛúÖê ´Öë ¸üÜÖ®ÖÖ "ÖÖ×Æü‹
OR †£Ö¾ÖÖ
Discuss the latest exchange and trade control guidelines that are applicable to the exporters and importers.
×®Ö.ÖÖŸÔÖ ÛúŸÖÖÔ†Öë ŸÖ£ÖÖ †Ö.ÖÖŸÖ ÛúŸÖÖÔ†Öë ¯Ö¸ü »ÖÖÝÖæ ÆüÖê®Öê ¾ÖÖ»Öê ®Ö¾Öß®ÖŸÖ´Ö ×¾Ö×®Ö´Ö.Ö ŸÖ£ÖÖ ¾.ÖÖ¯ÖÖ¸ü ×®Ö.ÖÓ¡ÖÞÖ ×¤ü¿ÖÖ ×®Ö¤ìü¿ÖÖë Ûúß ×¾Ö¾Öê"Ö®ÖÖ Ûúßו֋ …

SECTION II


ÜÖÞ›ü II
Note This section contains three questions from each of the electives/specializations. The candidate has to choose only one elective/specialization and answer all the three questions contained therein. Each question carries fifteen marks and is to be answered in about three hundred words. ×
15 45 Marks)
®ÖÖê™ü ‡ÃÖ ÜÖÞ›ü ´Öë ¯ÖÏŸ.ÖêÛú ‹êûÖ‡Ô/×¾Ö¿ÖêÂÖ-ÖŸÖÖ ÃÖê ŸÖß®Ö ¯ÖÏ¿®Ö Æïü … †³.Ö£Öá ÛúÖê Ûêú¾Ö»Ö ‹Ûú ‹ê×""ûÛú×""Ûú ‡Ûú
‡ÛúÖ‡Ô/×¾Ö¿ÖêÂÖ-ÖŸÖÖ ÛúÖê "Öã®ÖüÛú¸ü ˆÃÖß Ûêú ŸÖß®ÖÖë ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü ¤êü®Öê Æïü … ¯ÖÏŸ.ÖêÛú ¯ÖÏ¿®Ö ¯Ö®¦üÆü †ÓÛúÖë ÛúÖ Æîü ¾Ö ˆÃÖÛúÖ ˆ¢Ö¸ü »ÖÝÖ³ÖÝÖ ŸÖß®Ö ÃÖÖî ¿Ö²¤üÖë ´Öë †¯Öê×õÖŸÖ Æîü … ×
15 45 †ÓÛú)
Elective I ×¾ÖÛú»¯Ö I
3. Enumerate the steps in disciplinary enquiry.
†®Öã¿ÖÖÃÖ®ÖÖŸ´ÖÛú •ÖÖÑ"Ö ´Öë ×®Ö×ÆüŸÖ "Ö¸üÞÖÖë ÛúÖê ¯Ö׸üÝÖ×ÞÖŸÖ Ûúßו֋ …
4. Explain the training methods that address the issues connected with 'Interpersonal
relationships.'
'†®ŸÖ¾Öð.Ö׌ŸÖÛú ÃÖê •Öã›Ìêü ´Öã§üÖë ÛúÖê ÃÖ´²ÖÖ×¬ÖŸÖ Ûú¸êü®Öê ¾ÖÖ»Öß ¯ÖÏ׿ÖõÖÞÖ ×¾Ö׬Ö.ÖÖë Ûúß ¾.ÖÖÜ.ÖÖ Ûúßו֋ …

5. What is job evaluation Explain the methods of job evaluation.
ÛúÖ.ÖÔ æ».ÖÓÛú®Œ.ÖÖ Æîü Ô ´ÖæÓÛú®Ö Ûúß ×¾Ö׬Ö.Öë Ûúß ¾.ÖÖÜ.ÖÖ Ûúßו֋ …
´ÖÖÖ ?ÛúÖ.Ö».ÖÖÖ
OR †£Ö¾ÖÖ
Elective II ×¾ÖÛú»¯Ö II

3. How has the Internet changed the way marketers use and practice customer relationship management
‡Ó™ü¸ü®Ö™ü ®Öê ×ÛúÃÖ ¯ÖÏÛúÖ¸ü ÃÖê ×¾ÖÔ†Öë «üÖ¸üÖ ¯Ö.ÖãÖ£Ö¾.Ö¾ÖÇüŸÖ ˆ¯Ö³ÖꌟÖÖ ÃÖÓ²ÖÓ¬Ö ¯ÖϲÖÓ¬Ö®Ö Ûêú ŸÖ¸üßÛêú ÛúÖê
ê¯ÖÞÖ®ÖÛúŸÖÖÏŒŸÖ ŸÖ Ö
¯Ö׸ü¾ÖÙŸÖŸÖ ×Ûú.ÖÖ Æîü

4. What are the various research approaches that are put to use by marketing researchers in collection of the primary data
¯ÖÏÖ£Ö×´ÖÛú ›êü™üÖ Ûêú ÃÖÓÝÖÏÆü ÆêüŸÖã ×¾Ö¯ÖÞÖ®Ö Ûêú õÖê¡Ö Ûêú ¿ÖÖê¬ÖÛúŸÖÖÔ ×Ûú®Ö ×¾Ö׳֮®Ö ¿ÖÖê¬Ö ˆ¯ÖÖÝÖ´ÖÖë ÛúÖê †¯Ö®ÖÖŸÖê Æïü
5. What work is performed by marketing channels
×¾Ö¯ÖÞÖ®Ö "Öî®Ö»ÖÖë «üÖ¸üÖ ÛúÖî®Ö ÃÖê ÛúÖ.ÖÔ ×Ûú‹ •ÖÖŸÖê Æïü
OR †£Ö¾ÖÖ
Elective III ×¾ÖÛú»¯Ö III

3. What are the critical factors to be observed while making replacement investment decision and capital investment decision under capital rationing
¯ÖæÑ•ÖßÝÖŸÖ ¸üÖ¿ÖØ®ÖÝÖ Ûêú †®ŸÖÝÖŸÖ ¯ÖÔ®ÖãÖÖãÔ¯Ö®Ö ×®Ö¾Öê¿Ö ×®ÖÞÖÔ.Ö ŸÖ£ÖÖ ¯ÖæÑ•ÖßÝÖŸÖ ×®Ö¾Öê¿Ö ×®ÖÞÖÔ.Ö »ÖêŸÖê ÃÖ´Ö.Ö ×Ûú®Ö ×®ÖÞÖÖÔ.ÖÛú ´Öã§üÖë ¯Ö¸ü ¤êü®ÖÖ "ÖÖ×Æü‹
4. What is the objective of profit maximization pool How does it maximize value of a firm
¯ÖÏÖò×±ú™ü ´Öîê¿Ö®Ö ¯Öæ»Ö ÛúÖ ˆ§êü¿.Ö Œ.ÖÖ Æîü ‹Ûú ±ú´ÖÔ Ûúß ´Öæ».Ö¾Ö¢ÖÖ ´Öë .Æü ÛîúÃÖê ´ÖÆü¢Ö´Ö ¾Öרü Ûú¸üîü
׌ÃÖ´ÖÖ‡•Ö ÖéŸÖÖ Æ
5. Discuss the main features of financial futures. How is currency futures different from stock index futures
×¾Ö¢Öß.Ö °.Öæ"ÖÃÖÔ Ûúß ¯ÖÏ´ÖãÜÖ ×¾Ö׿Ö™üŸÖÖ†Öë ÛúÖ ×¾Ö¾Öê"Ö®Ö Ûúßו֋ … ÙüÖòÛú ‡Ó›üêŒÃÖ °.Öæ"ÖÃÖÔ ÃÖê Ûú¸ëüÃÖß °.Öæ"ÖÃÖÔ ×ÛúÃÖ ¯ÖÏÛúÖ¸ü Æîü
OR †£Ö¾ÖÖ
Elective IV ×¾ÖÛú»¯Ö IV

3. Discuss the role of ECGC of India and how it supports export financing to help increase exports from the country.
³ÖÖ¸üŸÖ ÛêÔ ÃÖß •Öß ÃÖß Ûúß ³Ö×´ÖÛúÖ ÛúÖ ×¾Ö¾ÖêÖÆü ²ÖŸÖÖÖ‡‹ ×Ûú †¯Ö®Öê ¤êü¿Ö ÃÖê ×®Ö.ÖÖÔŸÖ ÛúÖê ²ÖÌüÖ®Ö
ú ‡æ"Ö®Ö Ûúßו֋ ŸÖ£ÖÖ .»œê ´Öë .ÖÆü ×ÛúÃÖ ¯ÖÏÛúÖ¸ü ×®Ö.ÖÖÔŸÖ Ûêú ×¾Ö¢Ö ¯ÖÖêÂÖÞÖ ÛúÖê ÃÖ´Ö£ÖÔ®Ö ¯ÖϤüÖ®Ö Ûú¸üŸÖÖ Æîü
4. Discuss important provisions of FEMA. '±êú´ÖÖ' Ûêú ´ÖÆü¢¾Ö¯ÖæÞÖÔ ¯ÖÏÖ¾Ö¬ÖÖ®ÖÖë ÛúÖ ×¾Ö¾Öê"Ö®Ö Ûúßו֋ …
5. Write brief note on the following

Post-shipment finance


Global Depository Receipts


×®Ö´®Ö×»Ö×ÜÖŸÖ ¯Ö¸ü ÃÖÓ×õÖ¯ŸÖ ×™ü¯¯ÖÞÖß ×»Ö×ÜÖ‹ ¯ÖÖêÙü ¿Öִ߯Öê®™ü ±úÖ‡®ÖëÃÖ Ý»ÖÖê²Ö»Ö ×›ü¯ÖÖêו֙ü¸üß ×¸ü×ÃÖ¯™ËüÃÖ
SECTION III

ÜÖÞ›ü III
Note This section contains nine questions of ten marks each, to be answered in about fifty words. ×
10 90 Marks)
®ÖÖê™ü ‡ÃÖ ÜÖÞ›ü ´Öë ¤üÃÖ­¤üÃÖ †ÓÛúÖë Ûêú ®ÖÖî ¯ÖÏ¿®Ö Æïü … ¯ÖÏŸ.ÖêÛú ¯ÖÏ¿®Ö ÛúÖ ˆ¢Ö¸ü »ÖÝÖ³ÖÝÖ ¯Ö"ÖÖÃÖ ¿Ö²¤üÖë ´Öë †¯Öê×õÖŸÖ Æîü … ×
10 90 †ÓÛú)
6. Why do most firms produce multiple products Briefly explain the condition for profit maximization for a multiple product firm.
†×¬ÖÛúŸÖ¸ü ±ú´ÖÔ ²ÖÆãü»Ö (†®ÖêÛú ¯ÖÏü ÛêüÖë Œ.ÖÖë Ûú¸üŸÖê Æïü ‹Ûú ²ÖÆü»Ö ˆŸ¯ÖÖ¤üÛú ±ú´ÖÔ Ûêú ×»Ö‹
ÛúÖ¸ú) ˆŸ¯ÖÖ¤ÛúÖ ˆŸ¯ÖÖ¤ã´Öã®ÖÖ±êú ´Öë ´ÖÆü¢Ö´Ö ¾Öéרü Ûúß ×ãÖןÖ.ÖÖë Ûúß ¾.ÖÖÜ.ÖÖ Ûúßו֋ …
7. Which of the theories of motivation are more related to knowledge workers in
organizations Explain three of them.
†×³Ö¯ÖÏê¸üÞÖ Ûêú ÛúÖî®Ö ÃÖê ×ÃÖ¨üÖÓŸÖ ÃÖÓÝÖšü®ÖÖë ´Öë -ÖÖ®ÖÛúÙ´Ö.ÖÖë ÃÖê †×¬ÖÛú ÃÖÓ²ÖÓ×¬ÖŸÖ Æïü ‡®Ö´Öë ÃÖê ŸÖß®Ö Ûúß ¾.ÖÖÜ.ÖÖ
Ûúßו֋ …

8. Explain three modern methods of training.
¯ÖÏ׿ÖõÖÞÖ Ûúß ŸÖß®Ö †Ö¬Öã×®ÖÛú ×¾Ö׬Ö.ÖÖë Ûúß ¾.ÖÖÜ.ÖÖ Ûúßו֋ …
9. How is a firm valued under market value approach
²ÖÖ•ÖÖ¸ü ´Öæ».Ö †×³ÖÝÖ´Ö Ûêú ¯Ö׸ü¯ÖÏêõ.Ö ´Öë ‹Ûú ±ú´ÖÔ ÛúÖ ´Öæ».ÖÖÓÛú®Ö ÛîúÃÖê ×Ûú.ÖÖ •ÖÖŸÖÖ Æîü
10.
What do you mean by the term 'Brand Equity' '²ÖÎÖò›ü ‡×Œ¾Ö™üß' ¯Ö¤ü ÃÖê †Ö¯Ö Œ.ÖÖ ÃÖ´Ö—ÖŸÖê Æïü

11.
What do you understand by the term production planning What are the steps associated with production planning and control


ˆŸ¯ÖÖ¤ü®Ö ×®Ö.ÖÖê•Ö®Ö ¯Ö¤ü ÃÖê †Ö¯Ö Œ.ÖÖ ÃÖ´Ö—ÖŸÖê Æïü ˆŸ¯ÖÖ¤ü®Ö ×®Ö.ÖÖê•Ö®Ö ŸÖ£ÖÖ ×®Ö.ÖÓ¡ÖÞÖ ÃÖê ÃÖÓ²Ö¨ü "Ö¸üÞÖ ÛúÖî®Ö ÃÖê Æïü
12. The chances that doctor A will diagnose a disease X correctly is 60%. The chances that a patient will die by his treatment after correct diagnosis is 40% and the chance of death by wrong diagnosis is 70%. A patient of doctor who had disease died. What is the chance that his disease was diagnosed correctly
›üÖòŒ™ü¸ü A «üÖ¸üÖ ²Öß´ÖÖ¸üß X ÛúÖ ÃÖÆüß ×®Ö¤üÖ®Ö ×Ûú‹ •ÖÖ®Öê Ûúß ÃÖÓ³ÖÖ¾Ö®ÖÖ 60% ŸÖÛú ÆüÖêŸÖß Æîü … ÃÖÆüß ×®Ö¤üÖ®Ö Ûêú ˆ¯Ö¸üÖŸÖ Óˆ¯Ö"ÖÖ¸ü ×Ûú‹ •ÖÖ®Öê ¾ÖÖ»Öê ´Ö¸üß•Ö Ûúß ´ÖéŸ.Öã Ûúß ÃÖÓ³ÖÖ¾Ö®ÖÖ 40% ŸÖÛú ÆüÖêŸÖß Æîü ŸÖ£ÖÖ ÝÖ»ÖŸÖ ×®Ö¤üÖ®Ö Ûêú ˆ¯Ö¸üÖÓŸÖ ´ÖéŸ.Öã Ûúß ÃÖÓ³ÖÖ¾Ö®Ö 70% ŸÖÛú ÆüÖêŸÖß Æîü … ›üòŒ™üü A Ûêú ˆ¯Ö"ÖÖ¸ü ´Öë X ²Öß´ÖÖ¸üß ÃÖÝÖÏß•Ö Ûúß ´ÖéŸ.Öã ÆüÖê ÝÖ‡Ô …
ÖÖ¸ê ×ÃÖŸÖ ‹Ûú ´Ö¸ü
ˆÃÖÛúß ²Öß´ÖÖ¸üß Ûêú ÃÖÆüß ×®Ö¤üÖ®Ö Ûúß ÃÖÓ³ÖÖ¾Ö®ÖÖ ×ÛúŸÖ®Öß Æîü

13. "Strategic analysis swings from external focus to internal focus or vice-versa."
Discuss.
"¾.ÖæÆü¸ü"Ö®ÖÖ¯Ö¸üÛú ×¾Ö¿»ÖêÂÖÞÖ ²ÖÖÊ Ûëú¦üײ֮¤ãü ÃÖê †ÖÓŸÖ׸üÛú Ûëú¦üײ֮¤ãü Ûêú ²Öß"Ö †£Ö¾ÖÖ †ÖÓŸÖ׸üÛú Ûëú¦üײ֮¤ãü ÃÖê ²ÖÖÊ
Ûëú¦üײ֮¤ãü Ûêú ²Öß"Ö —Öæ»ÖŸÖÖ Æîü …" ×¾Ö¾Öê"Ö®Ö Ûúßו֋ …

14. "Ethical choices are moral choices." Comment. "®Öß×ŸÖ ÃÖÓÝÖŸÖ ×¾ÖÛú»¯Ö ®ÖîןÖÛú ×¾ÖÛú»¯Ö ÆüÖêŸÖê Æïü …" ×™ü¯¯ÖÞÖß Ûúßו֋ …

SECTION IV


ÜÖÞ›ü IV
Note This section contains five questions of five marks each based on the following passage. Each question should be answered in about thirty words. ×
5 25 Marks)
®ÖÖê™ü ‡ÃÖ ÜÖÞ›ü ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ¯Ö׸üêû¤¯Ö¸ü †Ö¬ÖÖ׸üŸÖ ¯ÖÖÑÏ¿®Ö Æïü … ¯ÖÏŸ.ÖêÛú ¯ÖÏ¿®Ö ÛúÖ ˆ¢Ö¸ü »ÖÝÖ³ÖÝÖ ŸÖßÃÖ "Ö ¯Ö¿Ö²¤üÖë ´Öë †¯ÖêÖ Æîü … ¯ÖÏŸ.ÖÛú ¯ÖÏ¿®Ö ¯ÖÖÑ"Ö †ÓÛúÖë ÛúÖ Æîü … ×
5 25 †ÓÛú)×õÖŸê
In the red oceans, industry boundaries are defined and accepted and the competitive rules of the game are known. Blue oceans, in contrast, are defined by untapped market space, demand creation and the opportunity for highly profitable growth. It will always be important to swim successfully in the red ocean by out competing rivals. Red oceans will always matter and will always be a fact of business life. But with supply exceeding demand in more industries, competing for a share in contracting markets, while necessary, will not be sufficient to sustain high performance. Companies need to go beyond competing. To seize new profit and growth opportunities, they also need to create blue oceans. Unfortunately, blue oceans are largely uncharted. The dominant focus of strategy work over the past twenty-five years has been on competition based red ocean strategies. The result has been a fairly good understanding of how to compete skillfully in red waters, from analysing the underlying economic structure of an existing industry, to choosing a strategic position of low cost or differentiation or focus, to benchmarking the competition.
»ÖÖ»Ö ´ÖÆüÖÃÖÖÝÖ¸üÖë Ûúß ÃÖÓÛú»¯Ö®ÖÖ ´Öë ˆªÖêÝÖ­ÃÖß´ÖÖ†Öë ÛúÖê ¯Ö׸ü³ÖÖ×ÂÖŸÖ ŸÖ£ÖÖ Ã¾ÖßÛéúŸÖ ×Ûú.ÖÖ •ÖÖŸÖÖ Æîü ŸÖ£ÖÖ ¾.ÖÖ¯ÖÖ¸ü Ûêú ¯ÖÏןÖï֬ÖÖÔŸ´ÖÛú ×®Ö.Ö´ÖÖë ו֮Æëü »ÖÖ»Ö ´ÖÆüÖÃÖÖÝÖ¸üÖë Ûúß ×¾Ö»ÖÖê´Ö­ŸÖã»Ö®ÖÖ ´Öë ®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸ü ÛúÆüÖ •ÖÖŸÖÖ Æîü ÛúÖê ˆ§êüפüŸÖ ²ÖÖ•ÖÖ¸ü­Ã£ÖÖ®Ö, ´ÖÖÑÝÖ­ÃÖé•Ö®Ö ŸÖ£ÖÖ †×ŸÖ »ÖÖ³Ö¯ÖϤü ×¾ÖÛúÖÃÖ Ûêú «üÖ¸üÖ ¯Ö׸ü³ÖÖ×ÂÖŸÖ ×Ûú.ÖÖ •ÖÖŸÖÖ Æîü … ¯ÖÏןÖï֬ÖÖÔ ´Öë ¯ÖÏן֫ü×®«ü.ÖÖë ÛúÖê ¯Ö"ûÖ›Ìü Ûú¸ü »ÖÖ»Ö ´ÖÆüÖÃÖÖÝÖ¸ü ´Öë ŸÖî¸üÖÛúß Ûú¸ü®ÖÖ †Ÿ.ÖÓŸÖ ´ÖÆü¢¾Ö¯ÖæÞÖÔ Æîü … »ÖÖ»Ö ´ÖÆüÖÃÖÖÝÖ¸ü ÃÖ¤îü¾Ö Æüß ´ÖÆü¢¾Ö¯ÖæÞÖÔ ŸÖ£ÖÖ ¾.ÖÖ¯ÖÖ׸üÛú •Öß¾Ö®Ö Ûúß ¾ÖÖßÖ×¾ÖÛúŸÖÖ ²Ö®Öê ¸üÆëüÝÖê, ¯Ö¸ü®ŸÖã ÃÖÓÛãú"Ö®Ö¿Öᯙ ²ÖÖ•ÖÖ¸ü ´Öë †¯Ö®ÖÖ ×ÆüÃÃÖÖ ²Ö®ÖÖ‹ ¸üÜÖ®Öê Ûúß ¯ÖןÏÖï֬ÖÖÔ ´Öë †®ÖêÛú ˆªÖêÝÖÖë ´Öë ´ÖÖÝÑÖ Ûêú †®Öã¯ÖÖŸÖ ´Öë †×¬ÖÛú †Ö¯ÖæÙŸÖ Ûú¸ü®ÖÖ .Öª×¯Ö †Ö¾Ö¿.ÖÛú Æîü, ¯Ö¸ü®ŸÖã ×®Ö¯ÖÖ¤ü®Ö Ûúß ˆ""Ö ÃŸÖ¸üß.ÖŸÖÖ ÛúÖê ²Ö®ÖÖ‹ ¸üÜÖ®Öê Ûêú ×»Ö‹ .ÖÆü ¯Ö.ÖÖÔ¯ŸÖ ®ÖÆüà ÆüÖêÝÖÖ … ×¾ÖÛúÖÃÖ ‹¾ÖÓ ´Öã®ÖÖ±êú Ûêú ®Ö¾Öß®Ö
†
¾ÖÃÖ¸üÖë ÛúÖ ¯ÖÏÝÖÏÆüÞÖ Ûú¸ü®Öê Ûêú ×»Ö‹ ˆ®Æüë®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸üÖë Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖ ÛúÖ ×®Ö´ÖÖÔÞÖ Ûú¸ü®ÖÖ ÆüÖêÝÖÖ … ¤ãü³ÖÖÔÝ.Ö¾Ö¿Ö, ®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸ü †×¬ÖÛúŸÖ¸ü †¯Ö¸üÝÖ×´ÖŸÖ Æüß ¸üÆêü Æïü … ׯÖ"û»Öê ¯Ö""ÖßÃÖ ¾ÖÂÖÖí ÃÖê †×¬ÖÛú ÃÖ´Ö.Ö ÃÖê ¯ÖÏןÖï֬ÖÖÔ †Ö¬ÖÖ׸üŸÖ »ÖÖ»Ö´ÖÆüÖÃÖÖݸüß.¾.ÖæÆü¸ü"Ö®ÖÖ Æüß ¾.ÖæÆü¸ü"Ö®ÖÖ ÃÖê ÃÖÓ²ÖÓÖ ÃÖÖê"Ö­×¾ÖÖÖ¸ü Ûêú Ûëü ´Öë ¸üÆß Æîü … ‡ÃÖÛêú ¯Ö׸üÞÖÖ´Öþֺþ¯

ÖÖ ×¬ÖŸ"ú¦üÖ

†
®ÖêÛú ²ÖÖŸÖÖë Ûúß ÃÖÓŸÖÖêÂÖ¯ÖϤü ÃÖ´Ö—Ö ×¾ÖÛú×ÃÖŸÖ Æãü‡Ô Æîü, וÖÃÖ´Öë, »ÖÖ»Ö ´ÖÆüÖÃÖÖÝÖ¸üÖë ´Öë ¯ÖÏןÖï֬ÖÖÔ ´Öë ÛîúÃÖê ÃÖ±ú»Ö ÆüÖê®ÖÖ Æîü, ×ÛúÃÖß ¾ÖŸÖÔ´ÖÖ®Ö ˆªÖêÝÖ ´Öë †ÓŸÖÙ®Ö×ÆüŸÖ †ÖÙ£ÖÛú ÃÖÓ¸ü"Ö®ÖÖ Ûêú ×¾Ö¿»ÖêÂÖÞÖ ÃÖê »ÖêÛú¸ü Ûú´Ö »ÖÖÝÖŸÖ †£Ö¾ÖÖ ×¾Ö³Öê¤üßÛú¸üÞÖ

†
£Ö¾ÖÖ ±úÖêÛúÃÖ Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖŸ´ÖÛú ×ãÖ×ŸÖ ÛúÖê "Öã®Ö®Öê Ûúß ÃÖ´Ö—Ö ÃÖê »ÖêÛú¸ü ¯ÖÏןÖï֬ÖÖÔ ÛúÖ ´Öæ».ÖÖÓÛú®Ö ×®Ö×ÆüŸÖ Æîü …


15. What is Blue ocean strategy
®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸ü Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖ Œ.ÖÖ Æîü
16. Under what conditions blue ocean strategy is superior to red ocean strategy
×Ûú®Ö ×ãÖןÖ.ÖÖë ´Öë ®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸ü Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖ »ÖÖ»Ö ´ÖÆüÖÃÖÖÝÖ¸ü Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖ ÃÖê ˆ¢Ö´Ö Æîü
17. What are the pitfalls in competitive strategy
¯ÖÏןÖï֬ÖÖÔŸ´ÖÛú ¾.ÖæÆü¸ü"Ö®ÖÖ Ûúß Ûú×´Ö.ÖÖÑ Œ.ÖÖ Æïü
18. Contrast between Red and Blue Ocean strategy.
»ÖÖ»Ö ŸÖ£ÖÖ ®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸ü Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖ Ûúß ŸÖã»Ö®ÖÖ Ûúßו֋ …
19. Discuss briefly the steps involved in the implementation of Blue Ocean strategy.

®Öß»Öê ´ÖÆüÖÃÖÖÝÖ¸ü Ûúß ¾.ÖæÆü¸ü"Ö®ÖÖ Ûêú ×ÛÎú.ÖÖ®¾Ö.Ö®Ö ´Öë ×®Ö×ÆüŸÖ "Ö¸üÞÖÖë ÛúÖ ×¾Ö¾Öê"Ö®Ö Ûúßו֋ …

Space For Rough Work

FOR OFFICE USE ONLY
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Total Marks Obtained (in words) ...........................................
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D-17-11 32