1 The home-stay scheme for tourists was first introduced by

Kerala government

Jammu and Kashmir government

Gujarat government

North-East Tourism authority

2 Which one of the following pairs is not correctly matched

Pine city . Shillong

Brass city . Moradabad

Pink city . Jaipur

Golden city . Amritsar

3 Name the ancient Budhist archeological site where the elephant sculpture representing life of Budha is located.

Dhanli in Odisha

Sanchi in Madhya Pradesh

Sarnath in Uttar Pradesh

Bodh Gaya in Bihar

4 Which one of the following concepts does not figure in the irridex theory propounded by Doxey in 1975

Antagonism

Apathy

Envious

Euphoria

5 Identify the city, where the first UN conference was held to approve the definition of "International Tourist".

Paris

Geneva

London

Rome

6 Name the place which receives maximum rainfall annually

Dharamshala (Himachal Pradesh)

Pondicherry

Mawsynram (Meghalaya)

Cherapunji (Meghalaya)

7 In September, 2015, India has signed an agreement with UNESCO first centre for conservation of 'natural' heritage sites at

Simla

Srinagar

Dehradun to establish the world's

Nainital

8 The cave tours allow people to discover the only known examples of 'ice age rock art' in U.K. The reliefs were discovered in 2003 and it allows visitors to follow in the foot-steps of pre-historic hunters From the following point out the name of the place where the above is located

Creswell crags.

Loughborough

Scotland

Liverpool

9 Given below are the names of musical instruments
Sitar
Tabla
Sarangi
Shehnai
Which of the above mentioned instruments are known to be Indo Islamic origin









10 MICE is considered one of the important segments of modern tourism. In that context point out the city where the World Economic Forum was held in November, 2013

Bengaluru

Chennai

Kochi

Mumbai

11 The Prince of Wales Museum of Bombay was named after

Prince William

Prince Edward

Prince George

Prince Henry

12 Read the following statements and choose the correct answer from the codes given below
Assertion Eco tourism promotes responsible travel to unpolluted and uncontaminated natural scenic places.

Reason As an alternative option to mass tourism, the objective is to improve economic well being of local community. Codes

Both and are true and is the correct explanation of

Both and are true and is not the correct explanation of

is true but is false

is false but is true

13 The Spice Route Project aimed at sharing the heritage among the foreign countries along the ancient routes, is a tourism promotion initiative taken by

Kerala

Goa

Manipur

Puducherry

14 The World Heritage Programme that catalogues and conserves sites of outstanding cultural and natural importance is run by

UNICEF

UNESCO

WTO

UNWTO

15 Read the following statements and choose your answer from the codes given below
Assertion The Ramsar convention is an international treaty for the conservation and sustainable utilization of wetlands.

Reason Codes It recognizes the fundamental ecological functions of wetlands and their economic, cultural, scientific, and recreational values.

Both and are true and is the correct explanation of

Both and are true but is not the correct explanation of

is true but is false

is false but is true

16 The person who stays for at least one night, and a maximum for one year, in collective accommodation in the place visited is called

Excursionist

Visitor

Tourist

None of these

17 The first national tourism policy in India was announced in the year

1980

1981

1982

1983 .

18 Which of the following sources of information reduces the risk of purchasing service.
Looking for guarantees and warranties
Examining tangible cues or other physical evidence
Using internet to compare service offerings
Visiting service facilities or trying aspects of the service before purchase
Codes

Only

and

and

and

19 In case of consumer market, which segmentation variable is broken down to "interested", "informed" and "desirous".

User status

Loyalty status

Readiness stage

Life style

20 Read the following statements and choose your answer from the codes given below
Assertion The nature of demand is highly fluctuating based on the changes in the socio-economic, cultural, technological and political factors.

Reason Demand is often used as the measure in tourism business.
Codes

Both and are true and is the correct explanation of

Both and are true and is not the correct explanation of

is true but is false

is false but is true

21 In which year did "World Travel and Tourism Council" come into existence

1990

1991

1992

1993

22 A tourist attraction known as 'Pari Mahal' is situated in

Mysore

Srinagar

Jammu

Ladakh

23
Assertion The error made by rejecting the null hypothesis when it is true. (the probability of alpha or Type I error)

Reason The level of significance is the probability that the rejection of null hypothesis is in error. In the context of two statements, which one of the following is correct

Both and are true and is the correct explanation of

Both and are true and is not the correct explanation of

is true, but is false

is false, but is true

24 Which one of the following is the correct pattern of statement of Non-directional Hypothesis

The greater the amount of outside classroom studying done by marketing majors, the less chance there is that they will turn to cheating to improve their grades.

Significant differences do exist in the buying behaviour profiles of economically strong and weak, male and female students.

Positive study habits are related positively to CGPA.

Those students who exhibit high levels of self-confidence and positive overall study habits will demonstrate low profiles in personal and professional life.

25 A scale that demonstrates absolute differences between each scale point is called as

Nominal scale

Ordinal scale

Interval scale

Ratio scale

26 Which one of the following combinations of options given below represents the characteristics of quantitative research methods
Open-ended-semi structured-small samples
Unstructured-exploratory-short time frame
Identification of new ideas-preliminary insights-very limited generalizability
Validation of facts-Descriptive-longer time frame Use the following code to choose the correct option

and are correct

and are correct

and are correct

and are correct

27 Investment, capacity constraints and Tourist Impacts are examples of

Destination Factor

Demand Side Factors

Supply Side Factors

Marketing Factors .

28 Amenities, Support facilities and Services, tend to be operated by what type of enterprises

Medium and Large sized enterprises

Small and medium sized enterprises

Small and Large-sized enterprises

Large-sized enterprises

29 In terms of a destination, what do attractions do

Support visitor at the destination

Generate the visit to a destination

Inform local residents of the benefits of tourism

Reduce tension between visitors and residents

30 Which of the following is an incorrect combination

Accessibility Tourism Element

Incipient Mass Tourist Typology

Gestures and Postures Hard Communication Skills

Multiplier Effect Economic Impact

31 The five-stage model of the consumer buying process includes all of the following stages EXCEPT .

problem recognition

information search

social interaction

purchase decision

32 Services cannot be seen, tasted, felt or heard before they are bought to reduce uncertainty, buyers will look for evidence of quality. They will draw inference about quality from place, people, and price they see. Therefore, the service provider's task is to " ".

communicate value

manage the evidence

full speed ahead

high touch-high price

33 The result of positioning is the successful creation of target market should buy the product.

an award winning promotional campaign

a customer-focused value proposition

a demand channel

every-day-low-pricing

34 Rising promotion costs and shrinking profit margins are the result of

changing technology

globalization

privatization

heightened competition .

35 Services have four distinctive characteristics that greatly affect the design of marketing programs. Which of the following is NOT one of these characteristics

Intangibility

Communicability

Variability

Perishability

36 Which one of the following sites has been recognized as "Best Heritage Walk" for the National Tourism Award, 2013-14

Lodhi garden, Delhi.

Mughal garden, New Delhi.

India city walks for Mehrauli, Archeological park, Delhi.

Humayun tomb, Delhi.

37 Which of the following is not correct

A firm enjoys favourable financial leverage if its earnings are more than the cost of its debt.

A firm uses long term fixed interest bearing debt to increase the returns on owners' equity. Sales Variable Cost

Operating leverage Contribution Fixed Cost

Operating leverage occurs when the percentage change in operating revenue is less than the percentage change in sales, fixed cost remaining the same.

38
Assertion A general dividend policy for different firms to follow at different times is difficult to be determined.

Reason Dividend decisions are influenced by special circumstances of a case. In the context of the above statements

is correct and is the reason responsible for

Both and are correct but is not the reason for

is correct but is not correct

Both and are incorrect

39 Consider the following statements prepared by a tourism firm
Balance Sheet.
Cash Flow Statement.
Statement of Changes in Working Capital.
Statement of Cash from Operations.

Which of the above statements are prepared for analysing changes in financial position of the firm

and

and

and

and

40 Which of the following is not a discounted method of capital budgeting

Net Present Value Method

Profitability Index Method

Rate of Return Method

Internal Rate of Return

41 Match the items in List with those in List and select the correct answer using the codes given below the list.

List List
Elton Mayo MBO
Max Weber Need Hierarchy theory
Abraham Maslow Howthorne studies
Peter Drucker Bureaucratic model of organisation
Codes











42 The important steps involved in management by objectives are
Setting organisational objectives
Clarifying organisational roles
Setting subordinates' goals
Tying resources with goals

The correct sequence of these steps is








43 Which of the following policy measures would lead to expansion of exports
Export Duty
Export Subsidy
Revaluation of Currency
Liberal Import Entitlement
Codes

Both and

Both and

Both and

Both and

44 One of the countries, given below, invented "Coach" in 15th century in Europe. Identify the right country

Germany

Holland

Hungary

France

45 "We Create Happiness" was the mission statement of which of the following organizations

Scandinavian Airline System

Essel World

Disneyland

Marriott International Corporation

46 A hotel property has 275 rooms. On a specific day only 198 were occupied. What would be the occupancy rate of the hotel on that day

72%

73%

75%

80%

47 A resort area centered around a mineral spring, hot spring and the like, where one can find options for hydrotherapy is called .

Spring resort

SPA

Zacuzzi

None of the above

48 The menus that offer a selection of one or more items which are individually priced are called .

Table oˆ te

Du jour

Buffet

Ala carte

49 Identify the name of first long-distance steam-ship company that operated to India and far East in the second quarter of the 19th century.

Penninsula and Oriental Steam Navigation Company

Cunard Steam-ship Company

Royal Carribean

Star Cruises

50 Fayol's Esprit de corps principle of management states that

Union is strength which comes from harmony of personnel

A place for everything and everything in place

Combination of kindliness and justice

An employee should receive orders from one superior only