PAPER-II
TOURISM ADMINISTRATION AND MANAGEMENT







TOURISM ADMINISTRATION AND MANAGEMENT
Paper II

Note This paper contains fifty objective type questions of two marks each. All questions are compulsory.
1. Which of the following is Bleisure travel

Combining business trip with leisure


Reading books while travelling


Travel for business


Travel for entertainment


2. Which of the following organisations was founded as non-profit organisation in 1951

IATA PATA


WTTC ICOMOS


3. Norberg-Hodge (1992) observed the effect of a sudden influx of western tourists in Ladakh, Nepal on young men and states that feelings of inferiority have resulted. They rush after the symbols of modernity sunglasses, walkmans and blue jeans several sizes too small-not because they find these jeans more attractive or comfortable, because they are symbols of modern life. This statement reflects

Demonstration effect Staged Authenticity


Irritation Index Displacement


4. 'Pseudo-events' presented to satisfy tourist needs for new experience is example of

Standardisation Acculturation


Staged authenticity Cultural baggage


5. Basic principles of tourism zoning include

Conservation of specific environmental features


Grouping of resort facilities and activities


Mandatory clustering of facilities/attractions


Maintenance of visual diversity of the above principles


and are correct and are correct


and are correct and are correct


¯Ö.ÖÔüÏÓÏ


™®Ö ¯Ö¿ÖÖÃÖ®Ö ‹¾Ö¯Ö²Ö®¬Ö®Ö ¯ÖÏ
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™Ïë ã¿®ü ÏÛú¯ÖÏÛêüÓï¿®Ö †×®Ö¾ÖÖ.Ô ï…
1. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖ®îÖ '²»Öß•Ö¸ü ™îÒü¾Ö»Ö' Æîü

¾.Ö¾ÖÃÖÖ.Ö ×™ü¯Ö †Öü ê ÃÖÓêü®ÖÖ …

Ò¸î †¾ÖÛúÖ¿Ö ÛúÖ.ÖÖ×•ÖŸÖ Ûú¸


.ÖÖ¡ÖÖ Ûú¸üŸÖê ÃÖ´Ö.Ö ¯ÖãßÖÛú ¯ÖœüÌ®ÖÖ …


¾.Ö¾ÖÃÖÖ.Ö Ûú ×»Ö‹ .ÖÖ¡ÖÖ ê


´Ö®ÖÖ¸êÓü•Ö®Ö Ûú ×»Ö‹ .ÖÖ¡ÖÖ ê



2. ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖ®îÖ ÃÖÖ ÃÖÝÓÖšü®Ö 1951 ´Öë ÝÖ¸îü­»ÖÖ³Ö ÃÖÝÖšÓü®Ö Ûêú ºþ¯Ö ´Öë ãÖÖ×¯ÖŸÖ ×Ûú.ÖÖ ÝÖ.ÖÖ £ÖÖ

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.‹.™


›ü²».Ö.™üß.™üß.ÃÖß. †Ö‡Ô.‹´Ö.†Öê


æ .ÃÖß.†Öê.‹ÃÖ.
²ÖÔÖ­Æòê üê´Ö¾ÖÛúÖ ÔêÔ³ÖÖ¾Ö ÛúÖ
3. ®ÖÖòÝÔüÖ•Ö (1992) ®Ö»Ö¤Ë¤üÖÜÖ ®Ö¯ÖÖ»Ö ë .Öãë ¯Ö¸ü ¯ÖÖ¿"ÖÖŸ.Ö ¯Ö.Ö™üÛúÖë Ûú †"ÖÖ®ÖÛú †®ŸÖ¯ÖϾÖÖÆü Ûúê¯ÖÏê ¬.ÖÖ®Ö¯Ö¾ÖÔêÜÖÖ †Öîü ÛúÆüú ¯Ö׸üÞÖÖ´Öþֺþ¯Ö Æüֳ߮ÖÖ¾Ö®ÖÖ Æü‡Ô Æî… ¾Öê †Ö¬ÖãêÏÖßÛúÖÛúÖ æÛú ¤ü¸Ö ×Ûú ‡ÃÖÛêãü ×®ÖÛúŸÖÖ Ûú ¯ÖŸë
†®Öã üÞÖ Ûú¸üê Æïü
ÃÖ¸ŸÖÃÖ®ÖÝ»ÖÖÃÖ, ¾ÖÖÛú´Öîîü ²»Öæ ê Ô ÃÖÖ‡•Ö "Öêü Æüêê ‡ÃÖ×»Ö‹ ®Öüà ×Ûú ˆ®Æü .Öê Ô
†Ö¸•Öß®ÃÖ •ÖÖÛú‡û™êÖŸÖÆüÆë•Öß®ÃÖ †×¬ÖÛú †ÖÛúÂÖÛú »ÖÝÖŸÖê ï.ÖÖ †Ö¸üüÖ.ÖÛú Æïã ¾Öê †Ö¬ÖãêÏï… .ÖÆü ¤üÙ¿ÖŸÖ Ûú¸üŸÖÖ Æü
Æü Ö´Ö¤ü †×¯ÖŸÖ×®ÖÛú •Öß¾Ö®Ö Ûú ¯ÖŸÖßÛú Æü Ûú£Ö®Ö ¯ÖÏî

×®Öºþ¯ÖÞÖ ¯Ö³ÖÖ¾Ö ´ÖÓÖ´ÖÖ×ÞÖÛúŸÖ ê•ÖËü †Öò×®™ü×ÃÖ™üß)

Ï "Öß.Ö ¯ÖÏÖ(Ùü›£Öê


ˆ¢Öê"ÖÛúÖÓÛú ×¾ÖãÖÖ¯Ö®Ö


ÃÖæ
4. ®Ö‹ †®Öã³Ö¾Ö Ûêú ×»Ö‹ ¯Ö.ÖÔ™üÛú Ûúß †Ö¾Ö¿.ÖÛúŸÖÖ†Öë Ûúß ¯ÖæÙŸÖ ÃÖÓ²Ö¬Öß Ó¯ÖÏß֟ãÖ ×Ûú‹ ÝÖ‹ "û¤Ëü´Ö­†Ö.ÖÖê•Ö®Ö (ÃÖã›üÖê ‡¾Ö®™êËüÃÖ) ×ÛúÃÖÛúÖ ˆ¤üÖÆü¸üÞÖ Æüî?

´ÖÖ®ÖÛúßÛú¸üÞÖ ¯Ö¸üÃÛéÆüÞÖ (‹Ûú»"Ö¸ü

ÃÖÓ ú×ŸÖ ÝÖÏê¿Ö®Ö)


´ÖÓÖ´ÖÖ×ÞÖÛúŸÖ î•›ü †Ö£Öêü×ÃÖ™üß) ÃÖÖÓúןÖÛú ²ÖÝÖê


"Öß.Ö ¯ÖÏÖ(Ùüò×®™ ÃÛéî•Ö

5. ¯Ö.Ö™ü®Ö õÖ¡ÖÞÖ (™ü׸ü•´Ö •ÖÖêêæüÖë ´Öë ¿ÖÖ×´Ö»Ö Æî:
Ô êãØ®ÖÝÖ) Ûú ´Ö»Ö ×ÃÖ¨ÓŸÖÖü

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Ô Ó¬Öß ×¾Ö׿Ö™ÂÖŸÖÖ


׸üÃÖÖ™ÔÃÖãë †Öîü ë æüßÛú¸ü

êü ×¾Ö¬ÖÖ†Ö¸ÝÖןÖ×¾Ö׬Ö.ÖÖÛúÖ ÃÖ´ÖÆÞÖ


ÃÖã/†ÖÛúÂÖÞÖÖÛúÖ †×®¾ÖÖ.Ô ÃÖ´ÖÆæü®Ö (Œ»ÖÙüظüÝÖ)

×¾Ö¬ÖÖ†ÖëÔë ÖÖ


¥ü׿.ÖÛú ×¾Ö×¾Ö¬ÖŸÖÖ ÛúÖ ¸üÜÖ¸üÜÖÖ¾Ö
ŒŸÖ ×ÃÖ¨ŸÖÖ


ˆ¯Ö¸üÖêüÖÓë ´Öë ÃÖê


‹¾ÖÓ ÃÖÆüß Æïü …


‹¾ÖÓ ÃÖÆüß Æïü …


†Öî¸ü ÃÖÆüß Æüï…
†Öî¸ü ÃÖÆüß Æüï…
6. Match List I with List II and select the correct answer using the codes given below the

lists
List- I List- II
(Sustainable tourism (Period During STD
development concepts) concepts evolved)

a.
Tourism carrying capacity i. 2005-2010

b.
Slow Tourism ii. 1970-1975

c.
Appropriate Tourism iii. 1990-1995

d.
Responsible Tourism iv. 1985-1990


Codes
a b cd

i ii iii iv


iv iii ii i


ii i iv iii


iii ii i iv


7. Frugal Innovation is an award winning book 2016 from CIM. The authors of the book are

Haemoonoh and Abraham Pizam


Philip Kotler and John T. Bowen


Brownlie, D.T. and Wilson A.


Navi Radjou and Jaideep Prabhu


8. Raja Sawai Jai Singh of Jaipur constructed Astronomy labs (Jantar-Mantars) in the following five cities

Jaipur, Pushkar, Delhi, Lahore, Mathura


Jaipur, Banaras, Delhi, Sarnath, Ujjain


Jaipur, Mathura, Ujjain, Delhi, Banaras


Jaipur, Calcutta, Mathura, Ujjain, Banaras


9. Identify the art form which requires a special canvas made of fine gauze-like cloth which is fortified with tamarind paste, chalk powder and gum. After drying the canvas most intricate designs are drawn and coloured with natural dyes.

Warli Painting Patta chitra


Kalam Madhubani painting


6.

7.

8.

9.


"Öß †Ö¸ÃÖ"Öß II ÛúÖÃÖ´Ö¸ÃÖ×"Ö.ÖÖú ®Öß"Ö‹ ÝÖ‹ Ûú™ÖÛúÖ ¯Ö.ÖÖÝÖ Ûú¸ß ˆ¢¸¤:
ÃÖæîü æê ã×»ÖŸÖÛúßו֋†Öêîü æëÛêêפüæüë ÏêüÃÖÆüÖü üßו֋
ÃÖ"Öß I ÃÖ"Öß II (ÃÖŸÖŸÖË ¯Ö.ÖÔ™ü®Ö ×¾ÖÛúÖÃÖ (‹ÃÖ.™üß.›üß. †¾Ö¬ÖÖ¸üÞÖÖ†Öë Ûúê
†¾Ö¬ÖÖ¸ü×¾ÖÛúÖÃÖ ÛêÖîÖ®Ö)
ú ¤ü¸ü
a. ¯Ö.Ö™Ôü®Ö ¾ÖÆü®Ö õÖ´ÖŸÖÖ i. 2005-2010
b. ûÖÖê ™æü׸ü•´Ö ii. 1970-1975
c.
ˆ¯Ö.ÖŒŸÖ ¯Ö.ãÖ™Ôü®Ö iii. 1990-1995

d.
ˆ¢Ö¸ü¤üÖ.Öß ¯Ö.Ö™Ôü®Ö iv. 1985-1990


Ûú™æü
a b cd

i ii iii iv


iv iii ii i


ii i iv iii


iii ii i iv


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Æîü´Öã®ÖÖêÆü †Ö¸îü †²ÖÖÆÎü´Ö ׯִ֕Ö


×±ú×»Ö¯Ö ÛúÖ™êü»Ö¸ü †Ö¸îü ™òüß. ²ÖÖ¾Öòê®Ö


›üß.™üß. †Öî¸ü ×¾Ö»ÃÖ®Ö, ‹.


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•Ö.Ö¯Ö¸ãü Ûúê¸üÖ•ÖÖ ÃÖ¾ÖÖ‡Ô •Ö.ÖØÃÖÆü ®Öê ×®Ö´®Ö×»Ö×ÜÖŸÖ ¯ÖÖÓÑ"Ö ¿ÖÆü¸üÖë ´Öë ÜÖÝÖÖê»Ö ×¾Ö-ÖÖ®Ö ¯Ö.ÏÖÖêÝÖ¿ÖÖ»ÖÖ†Öë ÛúÖ ×®Ö´ÖÖÔüÖ.ÖÖ £ÖÖ
ÞÖ Ûú¸

•Ö.Ö¯Öã¸ü, ¯ÖãÂÛú¸ü, פü»»Öß, »ÖÖÆüÖî¸ü, ´Ö£Ö¸ãüÖ


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•Ö.Ö¯Öã¸ü, ´Ö£Öã¸üÖ, פü»»Öß, ²Ö®ÖÖ¸üÃÖ


•Ö.Ö¯Öã¸ü, Ûú»ÖÛú¢ÖÖ, ´Ö£Öã¸üÖ, ²Ö®ÖÖ¸üÃÖ


ˆÃÖ Ûú»ÖÖ ºþ¯Ö Ûúß ¯ÖÆüë ‹Ûú ×¾Ö¿ÖêÏü ÛêîüÖî, •ÖÖê"ÖÖ®Ö Ûúßו֋ וÖÃÖ´ÖÂÖ ¯Öú Ûêü
ÛúÖ¸ú®Ö¾ÖÖÃÖ Ûúß †Ö¾Ö¿.ÖÛúŸÖÖ ÆŸÖß Æ×Ûú ˆ¢Ö´Ö
•ÖÖ»ÖߤüÖ¸ü Ìü (ÝÖÖòîÌÖ) וÖÃÖê ´Ö»Öß Ûú ¯ÖÙü"ÖÖòüü †Ö¸ü ÝÖÖ¤ü ÃÖÃÖÜûŸÖ ²Ö®ÖÖ.ÖÖ •ÖÖŸÖÆü …
Ûú¯Ö›ê•Ö­•ÖÃÖÖ Ûú¯Ö›ü‡Ôêê, Ûú ¯ÖÖ¾Ö›¸îëê ÌÖ îú®Ö¾ÖÖÃÖ ÛúÖÜÖÖ®Öú ²ÖÖ¤"ÖߤÖÖü ÖéÓÃÖÓÝÖÖ •ÖÖŸÖÖ Æü
Ûîê ÃÖãê Ûêü †Ÿ.Ö׬ÖÛú ¯ÖêüÖ ×›ü•ÖÖ.Ö®Ö ²Ö®Ö.ÖÖ •ÖŸÖÖ Æî†Öîü ¯ÖÏÛúןÖÛú ü•ÖÛúÖë ê üî…
¸ ¸ ¸
¾ÖÖ»Öá ×"Ö¡ÖÛú»ÖÖ ¯Ö¼üÖ ×"Ö¡Ö
Ûú»Ö´Ö ´Ö¬Öã²Ö®Öß ×"Ö¡ÖÛú»ÖÖ

10. Assertion Ethnic groups strive to maintain subjectivity over their interactions with tourists.
Reason Ethnic tourism generates reconstructed senses of identity, place and tradition among local groups, leading to creative new expressions in art, and helping local groups resist long standing attitudes of discrimination among the dominant population.
In the context of the above statements, which of the following is correct

Codes

Both and are true, and is the correct explanation of


Both and are true but is not the correct explanation of


is true and is false.


is false and is true.


11. Kashmiri Cuisine includes

Yakhni


Aab-Gosht


Kankod
Rogan-Josh

Codes

and and ü


and and


12. The first hotel of International Standards and repute, built by an Indian company for Indians, the Taj Mahal Palace in Mumbai was opened in the year

1901 1902


1903 1904


13. A concept believed to have originated in Italy and is also very close to the Indian cooking concept talking about various aspects of food such as respecting the food, treating the ingredients the way they are supposed to be treated to retain maximum nutrition and goodness in the food, also related to organic cooking is known as

Health food Fast food


Slow food Organic food


14. Demipension plan includes

Room rate, English breakfast One major meal


Room rate and One meal


Room rate only


None of the above


10.

11.

12.

13.

14.


†×³ÖÛú£Ö®Ö ÃÖÓÖ ×¾ÖÂÖÖÖ´ÖÆü (‹×£Ö×®ÖÛú ÝϯÖ) ¯Ö.ÖÔüÛúÖÛêÎÖ ´Öë ¾.Ö׌ŸÖ×®ÖšüŸÖÖ ê .ÖÖÃÖ Ûú¸ê ï
•ÖÖŸÖß..Ûú ÃæÖã™ë ú ÃÖÖ£Ö †¯Ö®Öß †®ŸÖÙÛú.ÖÛúÖê ²Ö®ÖÖ‹ ¸üÜÖ®ÖÛúÖ ¯ÖÏüŸÖÆü …
ŸÖÛÔ: •ÖÖŸÖß.Ö ¯Ö.Ö™ü®Ö ã֮Öß.Ö ÃÖ´ÖÆüÖë ´Öë ãÖÖ®Ö †Ö¸ü ¯Ö¸ü´¯Ö¸üÖ Ûú ¯Öã¬Ö ÛúÖ ÃÖé
ú ÔÖæîê®ÖÙ®Ö×´ÖŸÖ ²ÖÖê•Ö®Ö Ûú¸üŸÖÖ Æîü וÖÃÖÃÖê Ûú»ÖÖ Ûêú õÖ¡Ö ê´Öë ÃÖé•Ö®ÖÖŸ´ÖÛú ®Ö‡Ô †×³Ö¾.Ö׌ŸÖ.ÖÖÑ ÆüÖŸêÖß Æïü †Ö¸îü ãÖÖ®Öß.Ö ÃÖ´ÖæüÖë ÛúÖê ¯ÖÏãÓêêü­³ÖÖ¾Ö Û¤üÛúÖ×»ÖÛú †×³Ö¾Ö×¢Ö.ÖÖÛúÖ
Ƴ֟¾Ö¿ÖÖ»Öß •Ö®ÖÃÖÜ.ÖÖ Ûú ²Öß"Ö ³Ö¤êú ß'ÖÔéë ןָêÛú¸ü®Öê ´Öë ÃÖÆüÖ.ÖŸÖÖ Ûú¸üŸÖß Æüî… Ôëê¤ê ®ÖÃÖÆü
ˆ¯Ö.ÖãŒŸÖ Ûú£Ö®ÖÖÛú ÃÖÓü³ÖÔ ´Öë ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖÛúÖîß Æîü
Ûú™æü

†Öî¸üü ¤üÖê®ÖÖë ÃÖÆüß Æïü †Öî¸ü Ûúß ÃÖÆüß ¾.ÖÖÜ.ÖÖ Æüî…


†Ö¸îüü ¤üÖ®ÖÖêë ÃÖÆüß Æïü †Ö¸îü Ûúß ÃÖÆüß ¾.ÖÖÜ.ÖÖ ®ÖÆüà Æîü …


ÃÖÆüß Æîü †Öî¸ü ÝÖ»ÖŸÖ Æîü …


ÝÖ»ÖŸÖ Æîü ×Ûú®ŸÖã ÃÖÆüß Æîü …


Ûú¿´Ö߸üß ÛúוÖãÌ®Ö ´Öë ¿ÖÖ×´Ö»Ö Æüî:
Ûæú™ü .ÖÜÖ®Öß †Ö²Ö­ÝÖÖê¿ŸÖ Ûú®ÖÛúÖê›Ìü ¸üÖêÝÖ®Ö­•ÖÖê¿Ö
†Öî¸ü †Öî¸ü †Öî¸ü †Öî¸ü

³ÖÖ¸üŸÖß.Ö Ûú¯Ö®Öß «üÖ¸üÖ ³ÖÖ¸üë ÛêÓüÖÒß.Ö ´ÖÖ®ÖÛúÖ†Öîü ¯ÖÏüÖ Ûú †®Öãú»Ö ´Öã²Ö‡Ô ´Öë ×®ÖÙ´ÖŸÖ ¯ÖÆü»ÖÖ ÆüÖêü»Ö­
ÓŸÖß.ÖÖú ×»Ö‹ †ŸÖ¸Ô™üë ¸×ŸÖšêÛæÓ™ŸÖÖ•Ö ´ÖÆü»Ö ¯Ö»ÖêÔ ë ÜÖã
îÃÖ ×ÛúÃÖ ¾ÖÂÖ´Ö»ÖÖ £ÖÖ

1901 1902


1903 1904


‹Ûú †¾Ö¬ÖÖ¸üÞÖÖ, וÖÃÖÛêú ²ÖÖ¸êü ´Öë ´ÖÖ®ÖÖ •ÖÖŸÖÖ Æîü ×Ûú ˆÃÖÛúÖ ˆ¤ËüÝÖ´Ö ‡™ü»Öß ´Öë Æãü†Ö Æüî†Öî¸ü ³ÖÖ¸üŸÖß.Ö ÛúØÛúÝÖ Ûúß ã
†¾Ö¬ÖÖ¸üÞÖÖ Ûú ²ÖÆêüŸÖ Ûú¸üüÖÖê ³ÖÖêêü»Öë Ûêê´Öë •ÖÃÖê ³ÖÖêüüÖêÖ®Ö
ãß²Ö ³Öß Æî, Ûú ×¾Ö׳֮®Ö ¯ÖÆã†Öú ²ÖÖ¸ü ²ÖŸÖÖŸÖß Æîî•Ö®Ö ÛúÖ †Ö¤¸, ³Ö•´Öë êîü ÝÖãÖ‹ ¸üÜÖ®ÖÛú ˆ§êê ÛúÖê ˆ®Æüà ÛÖÛú»Ö ŸÖ.ÖÖ¸ü Ûú¸ü®ÖÖ … .ÖÆü †ÖÝÖì
†×¬ÖÛúŸÖ´Ö ¯ÖÖÂÖÞÖ †ÖÞÖ ²Ö®Öê êü¿.Ö ÃÖÛúÖêãæîò
¸ú †®×®ÖÛú Ûãê ÃÖÓÓî… ‡ÃÖÛúÖê ×ÛúÃÖ ®ÖÖ´Ö ÃÖê •ÖÖŸÖÖ ÆüúØÛúÝÖ ÃÖ²Ö×¬ÖŸÖ ³Öß Æü

þÖÖã.Ö¾Ö¨üÔÛú (Æêêü»£Ö ±ú›æü) ±úÖÙü ±ú›æü


ûÖÖê ±æú›ü †ÖÝÖò×®ìÖÛú ±æú›ü


›ê´Ö߯ÖêÖ ´Öë ¿ÖÖ×´Ö»Ö Æü
ü®¿Ö®Ö ¯»ÖÖ®î

ºþ´Ö ¸ê™ü×Ý»Ö¿Ö ²ÖÎÛú±úÖÙü †Ö¸ü ´Öã•Ö®Ö

ü,‡Óêî‹Ûú¯ÖÏÜÖ³ÖÖê


ºþ´Ö ¸üê™ü †Ö¸îü ‹Ûú ³ÖÖê•Ö®Ö


Ûêú¾Ö»Ö ºþ´Ö ¸üê™ü


ˆ¯Ö¸üÖŒŸÖ ê´Öë ÃÖê ÛúÖê‡Ô ³Öß ®ÖÆüà


15. The official website of Tourism and Hospitality Sector Skill Council, India is

www.thsc.in www.thsc.org


www.thsc.gov.in www.thssc.ac.in


16. Which one of the following pairs is correctly matched
List- I List- II
(Name of Airline)

a.
United Airlines i. Axess

b.
Japan Airlines ii. Apollo

c.
PARS iii. SODA

d.
Eastern Airlines iv. Transworld Airlines



Codes
a b cd

ii i iv iii


iii i iv ii


i ii iv iii


iv iii ii i


17. Eurostar is

A high speed train


Cruise line


Star category for hotels in Europe


Travel Agency


18. Indian Railways provides exclusive coaches for the journey to a group wanting to travel for sightseeing, excursion, pilgrimage etc. These are called

Tourist Trains Tourist Cars


Tourist Rail Tourist Bus


19. Which of the following is dedicated bus service for sightseeing for visitors in many Indian cities

HOHO Bus Charter Bus


Volvo Byle Caravan


20. The acronym RV stands for

Rapid Vehicle Roadworthy Vehicle


Recreation Vehicle Radio Vehicle




15. ™ãü׸ü•´Ö ‹¾ÖÓ ÆüÖòêü×»Ö™üß ÃÖêü¸ü ×ÃÛú»Ö ÛúÖˆÓÓ×›ü.ÖÖ ‹¾ÖÓ †Öן֣.Ö õÖêÖ ÛúÖîüÂÖ¤üË, Ûúß ×ï֙Œ™×ÃÖ»Ö, ‡Ô¡¿Ö»Ö ¯Ö׸
†×¬ÖÛúÖ׸üêü ÆîüÛú ¾Ö²ÖÃÖÖ‡™

www.thsc.in www.thsc.org


www.thsc.gov.in www.thssc.ac.in


ŸãîÆã×»ÖŸÖÆ?

16. ×®Ö´®Ö×»Ö×ÜÖÖ .ÖÝ´ÖÖë ´Öë ÃÖê ÛúÖ®Ö ÃÖÆüß­ÃÖüß ÃÖ´Öêîü
ÃÖ"Öß I ÃÖ"Öß II
(‹.Ö¸ü»ÖÖ‡®Ö ÛúÖ ®ÖÖ´Ö)(•Öß.›üß.‹ÃÖ.)

a.
.Öæ®ÖÖ‡™üê›ü ‹.Ö¸ü»ÖÖ‡®ÃÖ i. ‹ŒÃÖÃÖ ê

b.
‹.Ö¸ü»ÖÖ‡®ÃÖ ii. †¯ÖÖ»ÖÖêê

c.
¯Öß.‹.†Ö¸ü.‹ÃÖ. iii. ‹ÃÖ.†Ö.›êüß.‹.

d.
‡Ã™ü®ÖÔ ‹.Ö¸ü»ÖÖ‡®ÃÖ ™ÒÖÓÔ‹.Ö¸ü


Ôiv. üÃÖ¾Ö»›ü »ÖÖ‡®ÃÖ
Ûú™æü
a b cd

ii i iv iii


iii i iv ii


i ii iv iii


iv iii ii i



17. .Öæ¸üÖêÙüÖ¸ü Æüî

ˆ""Ö ÝÖ×ŸÖ ™üÒê®Ö Ûú•ÖÎæÌ »ÖÖ‡®Ö


.Ö¸æüÖ¯Ö ê´Öë ÆüÖê™ü»ÖÖë Ûêú ×»Ö‹ ÙüÖ¸ü ÁÖêÞÖß ™îÒü¾Öê»Ö ‹•Öê®ÃÖß


18. ³ÖÖ¸üŸÖß.Ö ê»Ö ¤ü¿Ö®Öß.Ö Ã£Ö»ÖÖë Ûú ¤ü¿Ö®Ö, ³ÖÏ.ÖÖ¡ÖÖ ‡Ÿ.Öפü Ûú ×»Ö‹ .ÖÖ¡Ö Ûú¸ü®ÖÛú ‡""ûÖ´ÖÆü ÛúÖê .ÖÖ¡ÖÖ ÆêŸÖã¸üÔêÔ´ÖÞÖ,ŸÖߣÖÔÖêÖêêãÛúÃæüºþ¯Ö ÃÖ"Ö ˆ¯Ö»Ö²¬Ö Ûú¸ü ê ü
†®Ö®.Ö ê ÛúÖêüÖŸÖß Æî… ‡®ÆüëÛúÆüŸÖÆï

¯Ö.ÖÔ™ü®Ö ™Òüê®Ö ¯Ö.ÖÔ™ü®Ö ÛúÖ¸ü


¯Ö.Ö™Ôü®Ö ¸êü»Ö ¯Ö.ÖÔ™ü®Ö ²ÖÃÖ



19. †®ÖêüŸÖß.Ö ¿ÖÆü¸üÖë ´Ö¯Ö.Ö™üÛúÖë Ûú ¥¿.ÖÖ¾Ö»ÖÖÛú®Ö Ûú ×»Ö‹ ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖÛúÖî¾ÖÖ ÃÖ´ÖÙ¯ÖŸÖ ÆüÛú³ÖÖ¸ë Ôêüêêê ®ÖÃÖß²ÖÃÖÃÖêî?

ÆüÖê ÆüÖê ²ÖÃÖ "ÖÖ™üÔ¸ü ²ÖÃÖ


¾ÖÖêê ²ÖÖ‡»Ö ÛúÖ¸ü¾ÖÖ


»¾ÖÖÓ

20. ¯ÖÏüß †Ö¸ü.¾Öß. ÛúÖ †£ÖÔ Æü£Ö´ÖÖõÖ¸î

¸üîׯ֛ü ¾ÆüßÛú»Ö ¸üÖê›ü¾Ö¤üá ¾ÆüßÛú»Ö


׸ü×ÛÎú‹¿Ö®Ö ¾ÆüßÛú»Ö ¸üê×›ü.ÖÖê ¾ÆüßÛú»Ö


21. What is the most commonly used method to file tour brochures in the travel industry

By date and then by location


By location and then alphabetic


Alphabetic and then by specific order


By special offer and then by date


22. Which of the following statement is true

New Mangalore is on the western coast; it handles dry cargo, granite and fertilisers.


Nhava Sheva is located in Goa


The Kolkata port is not a reverine port.


The port of Tuticorn handles passengers only for overseas transport purposes.


23. A car rental site located near the Airport terminal but not directly on the premises of the airport is called

Drop off point Pick up point


Off-premises location Airport terminal


24. Which of the following does not apply to the legal and ethical views in the international context of managing

The Foreign Corrupt Practices Act


Ethical realism


Cultural relativism


Egoism


25. The customer pages of a company on "Facebook" is an example of

Viral Marketing Network Marketing


Referral Marketing Social Media Marketing


26. Find the correct group of statements

Market mix elements include product, packaging, price and promotion.


During the growth stage of product life cycle, product quality is improved and new product features and models are introduced.


A company's total marketing communications program called its 'promotion mix' consists of a blend of advertising, sales promotion, public relations and personal selling.


Market skimming pricing involves setting a high price when the market is price insensitive.


Codes

are correct are correct


are correct are correct


21.

22.


23.

24.

25.

26.


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27. Assertion A hospitality company must differentiate its products/services from those of competitors. Reason Differentiation can occur by physical attributes, service, personnel,
location or image. In the light of the above statements which one of the following code is correct

Codes

Both and are true, and is the correct explanation of


Both and are true, but is not the correct explanation of


is true, but is false.


is false, but is true.


28. Match List I with List II and select the correct answer using the codes given below the lists
List- I List- II
(Factors influencing (Comprise of
consumer behaviour)

a.
Cultural factors i. Social class

b.
Social factors ii. Age, occupation, economic situation

c.
Psychological factors iii. Reference groups, family

d.
Personal factors iv. Beliefs, attitudes, learning



Codes
a b cd

iv i ii iii


i iii iv ii


i ii iv iii


iii iv ii i


29. The concepts under which organizations have been conducting marketing activity are as follows

Manufacturing concept


Marketing concept


Selling

Societal marketing concept
The correct sequence in which these were developed over time is

















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