Master of Science II (Agrochemical and Pest Management)
Examination: Oct Nov 2016 Semester IV (CGPA Pattern)
SLR No. Day
Date Time Subject Name Paper
No. Seat No.
SLR SP
27
Thursday
17/11/2016
02.30 PM
to
05.00 PM
Agro based Marketing
Management
C
XIII
Instructions: All questions carry equal marks.
All Sections are compulsory.
Attempt any two questions from Section II and III
Figures to the right indicate full marks.
Total Marks:70
SECTION I
Q.1 Select most correct alternative from the following (each carry 1 marks) 14
is part of promotional tools of marketing.
Process Sales promotion
People Product
RBI Establishment in
1932 1935
1937 1930
NABARD form
1990 1982
1987 1986
WTO stands for
World Trade Organization World Tariff Organization
World Transport Organization None of these
is second stage in PLC.
Introduction Maturity
Growth Decline
STP stands for
Shoot, Transfer, Product Segmentation, Target,
Positioning
Skill, Target, Product None of these
Producer to consumer channel.
One level Two level
Three level Four level
T.V. is tool of marketing.
Personal selling Advertising
Brand None of these
in agro marketing.
Competition Education
Government Policy All of these
Page 1 of 2
10) is a logo or company name.
Brand Packing
Both None of these
11) GATT stands for
General Agreement of Tariff
and Trade
General Agreement of Tax and
Trade
Both None of these
12) International Marketing is a impact of
LPG Socialism
Both None of these
13) Which tool vital in Agri business
Place Price
Promotion All of these
14) is not part of 4 Ps.
Product Price
People Promotion
SECTION II
Attempt any two questions from this section.
Q.2 Explain the Product Mix. 07
Describe target marketing. 07
Q.3 Advertising 07
WTO 07
Q.4 Explain the importance of SCM. 07
Define the stages Product Life Cycle. 07
SECTION III
Attempt any two questions from this section.
Q.5 Explain problems of agri-business in India. 05
Explain the advantage of direct marketing. 05
Describe function of GATT. 04
Q.6 Marketing Research 05
Marketing Environment 05
Marketing Planning 04
Q.7 Explain the one level distribution channel. 05
Describe product mix in fertilizer industry. 05
Explain brand benefit to increase sale. 04