M.Sc. (Semester IV) (CGPA) Examination Oct/Nov-2017
Agrochemicals And Pest Management
AGRO-BASED MARKTING MANAGEMENT
Day Date: Friday, 17-11-2017 Max. Marks:70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Attempt any Two questions each from Section II and Section III.
All questions carry equal marks
Section I
Q.1 Choose the correct answer from options given below:- 14
WTO form in
1995 1994
1998 2000
is first stage in PLC.
Introduction Maturity
Growth Decline
Marketing environment includes
Legal Economical
Social and cultural All of these
Market segmentation based on
Geographical Demographic
Social All of these
is a logo or company name.
Brand Packing
Both None of these
is first stage of new product development.
Creation of new idea Launch product
Evaluation of ideas None of these
GATT form in
1947 1948
1949 1946
RBI is bank of India.
Commercial Foreign
Central Industrial
NABARD made for purpose.
Industrial Education
Agriculture Import-export
10) Producer to consumer channel.
One level two level
Three level Four level
11) In modern marketing is supreme.
The product The advertisement
The consumer All of these
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SLR-MA-24
12) GATT stands for
General agreement of tariff and trade
General Agreement of tax and trade.
Both
None of these
13) is not part of 4ps.
Product Price
People Promotion
14) Marketing environment includes
Legal Economical
Social cultural All of these
Section II
Solve any two questions from
Q.2 Advantage of Market segmentation. 07
Explain the concept of marketing. 07
Q.3 Advertising. 07
Importance of marketing. 07
Q.4 Explain the Function of WTO. 07
Define the stages product life cycle. 07
Section III
Solve any two questions from
Q.5 Problems of agri-business. 05
Marketing audit. 05
Publicity. 04
Q.6 Marketing research. 05
Marketing audit. 05
Marketing planning. 04
Q.7 Write type of distribution channels. 05
Describe the place mix for 'Kadam seeds'. 05
Define importance of supply chain Management. 04