M.Sc. (Semester IV) (CGPA) Examination, 2017
AGROCHEMICALS AND PEST MANAGEMENT
AGRO-BASED MARKETING MANAGEMENT
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Day Date: Wednesday, 19-04-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
N.B. Questions NO.1 Compulsory
Solve any two questions each from sec II and sec III.
Figures to the right indicate full marks.
Section-I
Q.1 Choose the correct alternative given in the bracket. 14
means inform about product and attract, persuade,
retain customer.
Modern marketing Branding
Grading Labeling
2 advertising is costly among all the other medias.
Television Press
Radio Film
3 RBI Nationalization in
1949 1948 1947 1961
4 NABARD made for
Lending long to co-operative Education
Agriculture Import-export
5 International marketing is a impact of
LPG Socialism
both none of these
6 Which tool vital in Agri business .
Place Price
Promotion All of these
7 is second stage in PLC.
Introduction Maturity Growth Decline
8 refers to the physical movement of goods from one to
place to another.
Storage Transportation
Marketing Research
9 Marketing mix does not include
Patience Promotion
Page 2 of 2
Price Product
1 RBI Establishment in
1932 1935 1937 1930
1 advertising is cheapest among all the other medias.
Television Press
Radio Film
1 Agro-based marketing management used for
Educate the farmer Growth of agro-sector
Proper information All of these
1 marketing is process of selecting one or more
market segment and then development product.
Branding target Nich Grading
1C4) types of direct marketing
Face to face Direct mail
Telemarketing All of these
Section -II
Solve any questions from sec II
Q.2 Function of marketing. 07
Promotional tools use in 'Shah Seeds' to increase sales. 07
Q.3 Explain the Basis of market segmentation. 07
WTO 07
Q.4 Marketing environment 07
Describe the Function of NABARD. 07
Section -III
Solve any two question from sec III
Q.5 Explain the stages PLC. 05
Explain the advantage of direct marketing. 05
Describe function of GATT. 04
0
Q.6 Explain the importance of supply chain management. 05
Target marketing for 'Patel fertilizers'. 05
Explain Importance Marketing research. 04
Q.7 Explain the one level distribution channel. 05
Describe price mix in fertilize industry. 05
Explain brand benefit to increase sale. 04