M.Sc. (Semester IV) (CBCS) Examination, 2017
ARGOCHEMICAL AND PEST MANAGEMENT
AGRO-BASED MARKETING MANAGEMENT
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Day Date: Wednesday, 19-04-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
N.B. 1). All sections are Compulsory.
Solve any two questions each from sec II and sec III.
Figures to the right indicate full marks.
Section-I
Q.1 Choose the correct alternative given in the bracket. 14
is the sum total of all factors that affects Marketing
transactions.
Marketing Concept Marketing Environment
Marketing Research Marketing Segmentation
2 Marketing is process which aims at
Promotion Profit making
Satisfaction of consumer needs Selling goods
3 Agro-based marketing management used for
Inform the farmer Growth of agro-sector
Increase sales All of these
4 is an attempt to recognize distinct stages the sales
history of the product.
Product Life Cycle Project Life Cycle
Human Life cycle None of these
5 Market segmentation based on
Industrial Demographic
Social All of these
6 is not part of 4ps
Product Price People Promotion
7 In modern marketing is supreme
The creditor The consumer
The supplyer None of these
8 Producer to consumer channel.
One level Two level
Three level Four level
9 involve collection analysis of relevant various
concept o marketing.
Page 2 of 2
Marketing Research Stadnardaisation
Telemarketing None of these
1 is first stage of new product development.
Creation of new idea Launch product
Evaluation of ideas None of these
1 Marketing environment includes does not include
Legal Economical
Social and cultural History of market
1 important in agro-based business marketing.
Public relation Sales promotion
Publicity Corporate image
1 advertising is cheapest among all the other medias.
Television Press Radio Film
1C4) Agro-based marketing management used for
Educate the farmer Growth of agro-sector
Proper information All of these
Section -II
Solve any questions from sec II
Q.2 Define market segmentation Base of market segmentation. 07
Explain the process of market research. 07
Q.3 Use of 7 in agro-marketing 07
Role of marketing in agro-based business 07
Q.4 Explain the concept of marketing. 07
Process of Market plan 07
Section -III
Solve any two question from sec III
Q.5 Describe factor affect on buying behavior. 05
Write type of distribution channels. 05
Target Marketing 04
0
Q.6 Factors influencing agro-based marketing management. 05
Explain the advantage of direct marketing. 05
Problems of agro based marketing. 04
Q.7 Recent Trends in agro-based business. 05
Marketing audit 05
Modern concept of marketing 04