M.Sc. (Semester IV) (CBCS) Examination Oct/Nov-2017
Agrochemicals And Pest Management
AGRO-BASED MARKETING MANAGEMENT
Day Date: Friday, 17-11-2017 Max. Marks:70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Attempt any Two questions each from Section II and Section III.
All questions carry equal marks
Section I
Q.1 Choose the correct answer from options given below:- 14
is an attempt to recognize distinct in the sales history of the
product.
Product Life Cycle Project Life Cycle
Human Life Cycle None of these
is the value of the product or service to customer into
quantitative terms.
Product Price
Place Promotion
Modern concept of marketing is oriented.
Sales Profit
Production Customer
is the sum total of all factors that affects Marketing
transactions.
Marketing concept Marketing Environment
Marketing Research Marketing Segmentation
type marketing is not part of direct marketing.
Face to face Direct mail
Telemarketing Sale promotion
Agro-based marketing management used for
Inform the farmer Growth of Agro-sector
Increase sales All of these
Buying Behave is basically in nature.
Economical Social
psychological cultural
Marketing environment includes
Legal Economical
Social cultural All of these
problem in agro marketing.
Competition Education
Govt. policy None of these
10) Registration of brand name is
Mandatory Optional
Compulsory Essential
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11) The major components of marketing mix are
Product Prices
Place All of these
12) Marketing is process which aims at
Promotion
Profit making
Satisfaction of consumer needs
Selling goods
13) If only wanted to target the age group between the age 18 to 35, this
would be what type of market segmentation?
Geographic Demographic
Ageism Psychographic
14) Which tool vital in Agri business
Place Price
Promotion All of these
Section II
Solve any two questions from
Q.2 Stages of product life cycle. 07
Explain the bases of market segmentation. 07
Q.3 Problem of agri-business. 07
Explain the advantage of direct marketing. 07
Q.4 Function of environment 07
Marketing environment 07
Section III
Solve any two questions from sec-III:-
Q.5 Explain the one level distribution channel. 05
Describe price mix in fertilizer industry. 05
Define 4 in marketing. 04
Q.6 Importance of Marketing. 05
Explain the advantages of direct marketing. 05
Define the Role of agro-based marketing management. 04
Q.7 Macro environment of agro-marketing. 05
Market Planning. 05
Target Marketing 04