C. S. (MAIN) EXAM, 2009

MANAGEMENT

Paper-I

Time Allowed Three Hours Maximum Marks 300

INSTRUCTIONS

Each question is printed both in Hindi and in English.

Answers must be written in the medium specified in the Admission Certificate issued to you, which must be stated clearly on the cover of the answer-book in the space provided for the purpose. No marks will be given for the answers written in a medium other than that specified in the Admission Certificate.

Candidates should attempt Question Nos. l and 5 which are compulsory, and any three of the remaining questions selecting at least one question from each Section.

The number of marks carried by each question is indicated at the end of the question.
Wherever any assumption is made while answering a question, the same must be indicated clearly.

Section-A

1. Write analytical notes on any three of the following in not more than 200 words each
20x3=60

Strategic planning and implementation in the context of a business organization, and the various steps in the strategic alternatives devised by L. C. Sorrell

The concept of enlightened self-interest, and how this relates to the social responsibility of a business organization

Knowledge-based enterprises

Distinction between innovation and creativity, and how organizations can encourage both

2. Explain the following m about 200 words each: 2Qx3=60

Networked and virtual organization

Competency mapping

Models in Human Resource Accounting

3. Outline some of the characteristics of superteams and self-managed teams. Discuss guidelines for making teams more effective. "Conflict is normal and natural when different people attempt to act in an integrated way." Discuss this statement and suggest "vays to deal with conflicts within teams. 60

4. Discuss the misconceptions surrounding the efficient market hypothesis. Explain the alternative paradigm of 'noise trading and arbitrage'.

Section-B

5. Write analytical notes on any three of the following in not more than 200 words each 20x3=60
ETOP analysis
Time value of money
Brand equity
Internal marketing

6. Discuss each of the following 1n about200 words 20x3=60
Absorption Costing
Training Audit
Inventory Valuation

7. Describe alternative methods used by companies to finance long-term capital needs. What is the role of capital markets vis-a-vis venture capitalists? What role can the Government play to promote new enterprises? 60

8. What are the different approaches to performance management? How do companies balance between internal equity and merit-based pay? 60

Note English version of the Instructions is printed on the front cover of this question paper.