Section-A

1. Write analytical notes on the following in not more than 200 words each. Suitable real-life/hypothetical illustrations may be incorporated, wherever relevant, to buttress your answers 20x3=60
Cultural barriers m communication
Hedge accounting
Lewin ts three-step model

2. "We don't see things as they are, we see things as we are." Explain in the context of organisational behaviour. 30
"The research on the effects of strategic planning generally finds it has no effect on corporate performance." Critically examine the statement. 30

3. "The higher wage effect does not necessarily translate into higher cost." Explain with examples from India and abroad. 30
"Creativity and innovation are inevitable instruments of excellence; yet they differ in their basic characteristics." Analyse this statement and assess how organisations can encourage both.

Show, with an example, how break-even point of sales can be calculated when the number of units produced is not known. 20
What are the five sources of power, as listed by French and Raven, exercised by managers to influence the behaviour of individuals in an organisation? 20
With suitable illustration(s), highlight the concept of corporate social responsibility in India. 20

Section-B

5. Write analytical notes on the following in not more than 200 words each 20x3=60
Segmentation hypothesis of capital market
Share penetration index
Synthetic loan

"Operating and financial leverage are symmetric in behaviour." Critically examine the statement from risk analysis point of view. 30
Explain, with brief illustrations, the expectation hypothesis of bond valuation.

7. "Coca-Cola accounted for less than 2 ounces of the 64 ounces of fluid that each of the world,s 4·4 billion people drank on average every day. The enemy is coffee, milk, tea, water." Explain the strategic implication of the statement. 30
Define and distinguish between 'pointsof- parity' and 'points-of-difference' in the context of brand positioning. Substantiate with suitable illustrations. 30

Explain the various methods of estimating current demand. 20
Discuss the various elements involved in marketing profitability analysis. 20
Discuss the various elements of the demographic environment that affect marketing. . 20