CS MAINS
MANAGEMENT
Paper-I

QUESTION PAPER SPECIFIC INSTRUCTIONS
Please read eaelt of tlte following instructions carefully hefore attempting questions
There are EIGHT questions divided in 'two Sections and printed both in HINDI and in ENGLISH.
Candidate has to al/empt FIVE questions in al/.
Question Nos. 1 and 5 are compulsory and out ofthe remaining. THREE are to be al/empted choosing at
least ONE from each section.
The number of mark.s carried by a question/part is indicated against it.
Answers must be wril/en in the medium authorized in the Admission certificate which must be stated clearly
on the cover ofthis Question-cum-Answer booklet in the space provided. No marks will be given for
answers written in medium other than the authorized one.
Assume suitable data, if considered necessary. and indicate the same clearly.
A/lempts ofquestions shall be counted in chronological order. Unless struck off, al/emptoja question shall
be counted even if a/lempted partly. Any page or portion of the page left blank in the answer book must
be clearly struck off .


SECTION-A
Q. 1 10
Answer all of the following in about 150 words each 5xlO=50

Discuss how the efficiency and effectiveness of a manager would impact organisation performance.
What is the relationship between Goal-Effort-Result Explain with an example.

Distinguish between 'Authority' and with an example. How can empowerment enhance individual performance

Explain 'Affirmative Action' and its implications for organisations.

What characteristics would you look for in selecting an expatriate manager


Q. 15 20 15
What is the role of human resource management in formulating business strategy 15

Explain the relationship between values, perception, and behaviour in ·context of individual behaviour. 20

What is 'Stereotyping' How does it influence the decisionMmaking process?


Q. 15 15 20
What are key ingredients of a 'Learning Organisation' Give an example to substantiate
your answer.

Explain how 'Job Design' would influence 'Quality of Work Life'

What is 'Situational Leadership' Suggest the leadership style that is relevant for different levels of maturity of subordinates.


Q. 20 15 15
Describe four sources oforganisational stress. How does stress impact employee behaviour?

What is Corporate Social Responsibility? Describe two CSR initiatives taken by organisations in the Indian context.

How has technological advancement influenced communication and relationships organisatfonal members

SECTION-B
Q. 5
An&wer all of the following in about ISO words each SXIO=SO

Analyse the nature and scope of marketing in the digital era.

Distinguish between 'relevant cost' and 'irrelevant cost' for decision-making purposes.

What do you understand by 'Capital Adequacy' Why is it important for financial sector reform?

Compare 'leasing' and 'buying' as alternative methods of financing. Explain with an example.


Explain with an illustration the method of estimating required rate of return based on CAPM.


Q. 20 20 10
Explain the differences between 'Consumer Marketing' and 'Industrial Marketing' with one example from each.

Explain the difference between 'Financial Accounting', 'Cost Accounting' and 'Management Accounting'. How are these inter-related?

Under what conditions should a firm pay cash dividend or bonus shares?

Q. 20 10
What is 'Market Research' How does market research help in developing a suitable marketing strategy for a new product

Explain "DuPont" analysis and its components.
7c 1 2 8 12
Why is 'Employee Stock Option' shown as part of equity in the balance sheet when it does not bring in cash to the firm

Explain the benefits of stock options.

Q. 20

Kanchan Machine Works has received an export order for surface finishing of 1,000 castings at the rate of Rs. 60 per casting, as against Rs. 70 per casting that is normally charged. The direct materials cost for the job is estimated to be Rs. 10 per casting. The machine hour rate is Rs. 14, calculated as follows
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Each casting requires four hours of machining. The business has an annual capacity of 10,000 castings; 75 per cent of the capacity has been utilized and the business has committed orders for 500 castings.
Estimate the incremental profit or loss from the order.
Mention two factors that the business should consider while deciding
on the order.

Q.8(b) 20
A pushcart vendor and a vegetable store vendor have identical sales and operating profit (i.e. profit before interest and tax)

'Using assumed numbers, calculate the degree of operating leverage for the two businesses.
Which of the two businesses can have a higher financial leverage

Q. 10
How should a popular consumer product company protect its reputation or image from scandals concerning its products