C S MAINS 2015 MANAGEMENT (PAPER-I)

1.Answer the following questions in about 150 words each 10x5=50

Differentiate between Corporate social responsibility and Managerial
ethics. Why adoption of CSR and ethical practices have become important in
the conduct of business in the recent times?

What is liuman resource information system How can HR1S help in
effective management of Human Resource?

What is ‘blended learning? Discuss some recent innovations in training and
development with the advent of e-learning.

What is network organization? Discuss the challenges involved in managing a
networked organization.

What is power? Discuss different sources of power. Give suitable examples.

2. Describe ‘pay for person’ and ‘pay for position’ in the context of Compensation
and Reward Management.

What factors create and sustain an organization’s culture? How is culture
transmitted to employees?

What are the influences of organizational constraints on decision making? Are
unethical decisions influenced more by individual decision-maker or the
organizational work environment? Explain.

3. Do managers require different skills at different levels of hierarchy?
What is the difference between a manager and a leader?

How can flexible benefits motivate employees? Explain with two examples.

What is ‘training needs assessment Discuss different methods for
understanding training requirements in an organization.

4. (a)Are leaders bom or made? Explain. What is transformational style of
leadership? Support your answer with examples.

What is ‘knowledge management? Differentiate between ‘single-loop learning'
and ‘double-loop learning’ drawing from organizational examples.

What are the qualities of an entrepreneur? Discuss the role of
entrepreneurship in organization’s success.

5. Answer the following questions in about 150 words each

(a)“Accounting ratios are mere guides and absolute dependence on them during
decision making can be suicidal.” Explain.

“Purpose of marketing is to make selling superfluous.” Critically analyze this
statement.

Define ‘money market’ and ‘capital market’. Explain primary market,
secondary market and initial public offering market.

Differentiate between ‘market skimming’ and ‘market penetration’ strategies.
When is market skimming a suitable strategy to adopt?

(e)Differentiate between ‘marginal costing’ and ‘absorption costing’. How does
marginal costing help in decision making? Explain,

6. (a)Explain the concept of ‘operating leverage’, Tinancial leverage’ and ‘combined
leverage’ with the help of suitable examples.

“The regulation of capital market has become important.” Discuss the role of
SEBI in the context of recent reforms in the financial sector.

What are the steps involved in conduct of marketing research? Explain with
emphasis on research design.

7. (a)What is product life cycle? Explain the strategies which can be used to extend
the life of a product during the maturity stage. Give suitable examples.

(b)Discuss three approaches to working capital management. Give examples from
real-life scenario to illustrate your answer.

(c)Define ‘overheads’. Explain the methods of absorption of overheads.

8. (a)"Dividend increase sends good news about cash flows and earnings. Dividend
cuts send bad news.” Elucidate with examples. Also discuss factors affecting
dividend policy.

Differentiate between direct and indirect channels of distribution. Discuss
factors that influence the choice of channels of distribution.

(c)“Technology is increasingly used to process accounting data.” Explain.
Differentiate between Financial Accounting and Management Accounting.