PAPER-II MANAGEMENT Signature and Name of Invigilator
1.
(Signature) OMR Sheet No. ............................................... (To be filled by the Candidate)

(Name)
Roll No.


2.
(Signature) (In figures as per admission card)



(Name) Roll (In words)
D 1 7 1 1

Time 1 1/4 hours] [Maximum Marks 100




Number of Pages in this Booklet 16 Number of Questions in this Booklet 50 Instructions for the Candidates
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1. ¯ÖÆü»Öê ¯Öéšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …
1. Write your roll number in the space provided on the top of
2. ‡ÃÖ ¯ÖÏ¿®Ö-¯Ö¡Ö ´Öë ¯Ö"ÖÖÃÖ ²ÖÆãü×¾ÖÛú»¯ÖßµÖ ¯ÖÏ¿®Ö Æïü …
this page.
3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê
2. This paper consists of fifty multiple-choice type of questions.
¯ÖÖÑ"Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ
3. At the commencement of examination, the question booklet
•ÖÖÑ"Ö Ûêú ×»Ö‹ פüµÖê •ÖÖµÖëÝÖê, וÖÃÖÛúß •ÖÖÑ"Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®Öß Æîü
will be given to you. In the first 5 minutes, you are requested
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to open the booklet and compulsorily examine it as below
Ûúß ÃÖᯙ ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖᯙ Ûúß
To have access to the Question Booklet, tear off the paper
¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü Ûú¸ëü …
seal on the edge of this cover page. Do not accept a booklet
without sticker-seal and do not accept an open booklet.

Ûú¾Ö¸ü ¯Öéšü ¯Ö¸ü "û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ Ûêú ¯Öéšü ŸÖ£ÖÖ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓܵÖÖ ÛúÖê †""ûß ŸÖ¸üÆü "ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü
Tally the number of pages and number of questions in
Æïü … ¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ ×•Ö®Ö´Öë ¯Öéšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö
the booklet with the information printed on the cover
page. Faulty booklets due to pages/questions missing

ÝÖµÖê ÆüÖë µÖÖ ÃÖß׸üµÖ»Ö ´Öë ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß
¡Öã×™ü¯ÖæÞÖÔ ¯Öã×ßÖÛúÖ Ã¾ÖßÛúÖ¸ü Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê
or duplicate or not in serial order or any other
»ÖÖî™üÖÛú¸ü ˆÃÖÛêú ãÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ »Öê »Öë …

discrepancy should be got replaced immediately by a
‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê ¯ÖÖÑ"Ö ×´Ö®Ö™ü פüµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü
correct booklet from the invigilator within the period

of 5 minutes. Afterwards, neither the Question Booklet
ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü Æüß †Ö¯ÖÛúÖê

will be replaced nor any extra time will be given.
†×ŸÖ׸üŒŸÖ ÃÖ´ÖµÖ ×¤üµÖÖ •ÖÖµÖêÝÖÖ …
After this verification is over, the OMR Sheet Number
‡ÃÖ •ÖÖÑ"Ö Ûêú ²ÖÖ¤ü OMR ¯Ö¡ÖÛú Ûúß ÛÎú´Ö ÃÖÓܵÖÖ ‡ÃÖ ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ
should be entered on this Test Booklet.
¯Ö¸ü †Ó×ÛúŸÖ Ûú¸ü ¤ëü …
4. ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ×»Ö‹ "ÖÖ¸ü ˆ¢Ö¸ü ×¾ÖÛú»¯Ö ŸÖ£ÖÖ ×¤üµÖê
4. Each item has four alternative responses marked
ÝÖµÖê Æïü … †Ö¯ÖÛúÖê ÃÖÆüß ˆ¢Ö¸ü Ûêú ¤üß'ÖÔ¾Öé¢Ö ÛúÖê ¯Öê®Ö ÃÖê ³Ö¸üÛú¸ü ÛúÖ»ÖÖ Ûú¸ü®ÖÖ
and You have to darken the oval as indicated below on the
correct response against each item.
Æîü •ÖîÃÖÖ ×Ûú ®Öß"Öê פüÜÖÖµÖÖ ÝÖµÖÖ Æîü …
ˆ¤üÖÆü¸üÞÖ

Example
•Ö²Ö×Ûúú(C) ÃÖÆüß ˆ¢Ö¸ü Æîü …
where is the correct response.
5. ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü Ûêú¾Ö»Ö ¯ÖÏ¿®Ö ¯Ö¡Ö I Ûêú †®¤ü¸ü פüµÖê ÝÖµÖê ˆ¢Ö¸ü-¯Ö¡ÖÛú ¯Ö¸ü Æüß Sheet given inside the Paper I Booklet only. If you mark at
5. Your responses to the items are to be indicated in the Answer
†Ó×ÛúŸÖ Ûú¸ü®Öê Æïü … µÖפü †Ö¯Ö ˆ¢Ö¸ü ¯Ö¡ÖÛú ¯Ö¸ü פüµÖê ÝÖµÖê ¤üß'ÖÔ¾Öé¢Ö Ûêú †»ÖÖ¾ÖÖ
×ÛúÃÖß †®µÖ ãÖÖ®Ö ¯Ö¸ü ˆ¢Ö¸ü ×"ÖÅ®ÖÖÓ×ÛúŸÖ Ûú¸üŸÖê ŸÖÖê ˆÃÖÛúÖ ´Ö滵ÖÖÓÛú®Ö
any place other than in the ovals in the Answer Sheet, it will
®ÖÆüà ÆüÖêÝÖÖ …
not be evaluated.
6. †®¤ü¸ü פüµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …
6. Read instructions given inside carefully.
7. Ûú""ÖÖ ÛúÖ´Ö (Rough Work) ‡ÃÖ ¯Öã×ßÖÛúÖ Ûêú †×®ŸÖ´Ö ¯Öéšü ¯Ö¸ü Ûú¸ëü …
7. Rough Work is to be done in the end of this booklet.
8. µÖפü †Ö¯Ö ˆ¢Ö¸ü-¯Öã×ßÖÛúÖ ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ¸üÖê»Ö
8. If you write your Name, Roll Number, Phone Number or put
±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×"ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß ¯ÖÆü"ÖÖ®Ö ÆüÖê
any mark on any part of the Answer Sheet, except for the
ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê µÖÖ ÛúÖê‡Ô
space allotted for the relevant entries, which may disclose
your identity, or use abusive language or employ any other
†®µÖ †®Öã×"ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖϵÖÖêÝÖ Ûú¸üŸÖê ŸÖÖê ¯Ö¸üßõÖÖ Ûêú ×»ÖµÖê †µÖÖêݵÖ
unfair means, you will render yourself liable to disqualification.
'ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …
9. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ¯ÖÏ¿®Ö-¯Öã×ßÖÛúÖ ‹¾ÖÓ OMR ˆ¢Ö¸ü-¯Ö¡ÖÛú
9. You have to return the test question booklet and OMR Answer
sheet to the invigilators at the end of the examination
×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê »ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ¯Ö¸üßõÖÖ ÃÖ´ÖÖׯŸÖ Ûêú ²ÖÖ¤ü
compulsorily and must not carry it with you outside the
ˆÃÖê †¯Ö®Öê ÃÖÖ£Ö ¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü »ÖêÛú¸ü •ÖÖµÖë …
Examination Hall.
10. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …
10. Use only Blue/Black Ball point pen.
11. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûîú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖÝÖ ™êü²Ö»Ö †Öפü ÛúÖ
11. Use of any calculator or log table etc., is prohibited.
¯ÖϵÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …
12. ÝÖ»ÖŸÖ ˆ¢Ö¸üÖë Ûêú ×»Ö‹ ÛúÖê‡Ô †ÓÛú ÛúÖ™êü ®ÖÆüà •ÖÖ‹ÑÝÖê …
12. There is no negative marks for incorrect answers.

MANAGEMENT
Paper II

Note This paper contains fifty objective type questions, each question carrying two
marks. Attempt all the questions.
1. Consider a demand curve which takes the form of a straight-line cutting both axes. Elasticity at the mid-point of the line would be

0


1.0


1.5


2.0


2. Price taker firms

Advertise to increase the demand for their product


Do not advertise, because most advertising is wasteful.


Do not advertise because they can sell as much as they want at the current price.


Who advertise will get more profits than those who do not.


3. OPEC is an example of the type of producer's organisation known as a

Marketing Board


Producer's Co-operative


Trust


Cartel


4. Match the following



List I
I. Responsiveness of demand to change in price
II. Responsiveness of demand to change in tastes
III. Responsiveness of demand to change in income
IV. Responsiveness of demand to change in price of related goods
Codes
I II III
1 2 3
4 3 1
3 4 2
2 4 1

List II
1.
Income elasticity of demand

2.
Price elasticity of demand

3.
Cross elasticity of demand

4.
Taste elasticity of demand



IV
4
2
1
3
5. Opportunity costs are also known as

Spill-over costs


Money costs



Alternative costs


Sunk costs



¯ÖϲÖÓ¬Ö®Ö
¯ÖÏ¿®Ö¯Ö¡Ö II
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1. ‹Ûú ÃÖ߬Öß ¸êüÜÖÖ Ûêú ¯ÖÏÖºþ¯Ö ´Öë ´ÖÖÓÝÖ Ûêú ¾ÖÛú ÛúÖÎê

4. ×®Ö´®Ö×»Ö×ÜÖŸÖ ÛúÖ ×´Ö»ÖÖ®Ö Ûú¸ëü ´Öë ¸üÜÖŸÖê Æãü‹ ‹Ûú ¸êüÜÖÖ ¤üÖê®ÖÖë †õÖÖë Ûêú
ÃÖæ"Öß I ÃÖæ"Öß II
´Ö¬.Ö ´Öë »Ö"ÖÛúŸÖÖ ÛúÖ ×²Ö®¤ãü †ÝÖ¸ü Æîü ŸÖÖê ÆüÖêÝÖß I. ´Öæ».Ö ´Öë ¯Ö׸ü¾ÖŸÖÔ®Ö ÃÖê 1. ´ÖÖÑÝÖ Ûúß †Ö.Ö

0

´ÖÖÑÝÖ ´Öë »ÖÖê"Ö

1.0


†®Öã×ÛÎú.ÖÖ¿Ö߻֟ÖÖ

1.5


II. †×³Öºþ"Öß ´Öë 2. ´ÖÖÑÝÖ Ûúß ´Öæ».Ö
¯Ö׸ü¾ÖŸÖÔ®Ö ÃÖê ´ÖÖÑÝÖ ´Öë »ÖÖê"Ö
2.0
†®Öã×ÛÎú.ÖÖ¿Ö߻֟ÖÖ

III. †Ö.Ö ´Öë ¯Ö׸ü¾ÖŸÖÔ®Ö ÃÖê 3. ´ÖÖÑÝÖ Ûúß ¯ÖÏ×ŸÖ 2. ´Öæ».Ö »Öê®Öê ¾ÖÖ»Öß ±ú´ÖÔ ´ÖÖÑÝÖ ´Öë »ÖÖê"Ö
†¯Ö®Öê ˆŸ¯ÖÖ¤ü Ûúß ×²ÖÛÎúß ²ÖœÌüÖ®Öê Ûêú ×»Ö.Öê

†®Öã×ÛÎú.ÖÖ¿Ö߻֟ÖÖ ×¾Ö-ÖÖ¯Ö®Ö Ûú¸üŸÖß Æîü …
IV. ÃÖ´²Ö×®¬ÖŸÖ ¾ÖßÖã Ûêú 4. ´ÖÖÑÝÖ Ûúß
´Öæ».Ö ´Öë ¯Ö׸ü¾ÖŸÖÔ®Ö ÃÖê †×³Öºþ"Öß ×¾Ö-ÖÖ¯Ö®Ö ®ÖÆüà Ûú¸üŸÖê Œ.ÖÖë×Ûú ×¾Ö-ÖÖ¯Ö®Ö ´ÖÖÑÝÖ ´Öë »ÖÖê"Ö †®ÖÖ¾Ö¿.ÖÛú ÆüÖêŸÖÖ Æîü …
†®Öã×ÛÎú.ÖÖÖ߻֟ÖÖ

×¾Ö-ÖÖ¯Ö®Ö ‡ÃÖ×»Ö.Öê ®ÖÆüà Ûú¸üŸÖê Æïü ¿Œ.ÖÖë×Ûú
¾ÖÆü ¾ÖŸÖÔ´ÖÖ®Ö ´Öæ».Ö ¯Ö¸ü ו֮֟ÖÖ "ÖÖÆëü ÛúÖê›ü
²Öê"Ö ÃÖÛúŸÖê Æïü … I II III IV
•ÖÖê ×¾Ö-ÖÖ¯Ö®Ö Ûú¸üŸÖê Æïü ¾Öê •.ÖÖ¤üÖ »ÖÖ³Ö 1 2 3 4
¯ÖÏÖ¯ŸÖ Ûú¸ëüÝÖê ²Ö×®ÖÃ²ÖŸÖ •ÖÖê ×¾Ö-ÖÖ¯Ö®Ö ®ÖÆüà 4 3 1 2
Ûú¸üŸÖê Æïü … 3 4 2 1

2 4 1 3
3. ˆŸ¯ÖÖ¤üÛúÖë ÛúÖ ÃÖÓü®Ö †Öò¯ÖêÛú ‹Ûú ‹êÃÖÖ ˆ¤ÖÆü¸üÞÖ
ÝÖšüÆîü וÖÃÖê •ÖÖŸÖÖ Æîü


5. †¾ÖÃÖ¸ü »ÖÖÝÖŸÖÖë ÛúÖê ³Öß •ÖÖŸÖÖ Æîü

×¾Ö¯ÖÞÖ®Ö ´ÖÓ›ü»Ö


ײÖÜÖ¸üß Æãü‡Ô »ÖÖÝÖŸÖ

ˆŸ¯ÖÖ¤üÛúÖë Ûúß ÃÖÆüÛúÖ¸üß ´ÖÓ›ü»Öß


´ÖÖîצüÛú »ÖÖÝÖŸÖ


¾ÖîÛú×»¯ÖÛú »ÖÖÝÖŸÖ



®.ÖÖÃÖ

›æü²Öß Æãü‡Ô »ÖÖÝÖŸÖ

ÛúÖ™ìü»Ö


6. Employees with high self-esteem set

higher goals for others


higher goals for themselves and lower goals for others


higher goals for themselves


None of the above



7. Need for achievement goes with

F.W. Taylor


Hertzberg


McGregor


McClelland



8. An organizational memory includes the following except

Information that employees possess


Knowledge embedded in the organisation's systems and structures


Documents


Knowledge that is not documented



9. People should be held accountable for their own behaviour, and if holding people accountable for their own behaviour entails capital punishment, then so be it. However, no person should be held accountable for behaviour of others over which he or she had no control.
Which of the following is the most logical conclusion of the argument above

People should not be held accountable for the behaviour of other people.


People have control over their behaviour.


People cannot control the behaviour of other people.


Behaviour that cannot be controlled should not be punished.



10. Nominal group technique is

a consensus planning tool, generally used by groups to discuss, debate and decide on issues of strength-identification, problems and solutions.


a consensus planning tool to arrive at decisions on issues, for instance man-power requirement, by involving group of experts through blind rounds of communication


a majority based decision making tool


None of the above



11. Which pattern reflects a pure executive form of management

Functional


Line


Line and Staff


Committee



12. "A place for everything, everything in its place" is

American Management


5s Practice


Peter Principle


A Chinese Practice



13. 'Appreciative Enquiry' is

Psychological Theory


Training Method


Business etiquette


HR Quality



6. †×ŸÖ †ÖŸ´ÖÃÖ´´ÖÖ®Ö ÃÖê .ÖãŒŸÖ Ûú´ÖÔ"ÖÖ¸üß ×®Ö¬ÖÖÔ׸üŸÖ Ûú¸üŸÖê Æïü

¤æüÃÖ¸üÖë Ûêú ×»Ö‹ ˆ""ÖŸÖ¸ü »Öõ.Ö


þÖ.ÖÓ Ûêú ×»Ö‹ ˆ""ÖŸÖ¸ü »Öõ.Ö ŸÖ£ÖÖ ¤æüÃÖ¸üÖë Ûêú ×»Ö‹ ×®Ö´®ÖŸÖ¸ü »Öõ.Ö


þÖ.ÖÓ Ûêú ×»Ö‹ ˆ""ÖŸÖ¸ü »Öõ.Ö


ˆ¯Ö׸ü×»Ö×ÜÖŸÖ ´Öë ÃÖê Ûãú"û ®ÖÆüà



7. ˆ¯Ö»Öײ¬Ö Ûêú ×»Ö‹ †Ö¾Ö¿.ÖÛúŸÖÖ ×ÛúÃÖÃÖê ÃÖÓ²ÖÓ×¬ÖŸÖ Æîü

‹±ú.›ü²»Öæ. ™êü»Ö¸ü


Æü•ÖÔ²ÖÝÖÔ


´ÖîÛúÝÖÏÝêÖ¸ü


´ÖîÛú׌»Ö»ÖîÞ›ü



8. ÃÖÓÝÖšü®ÖÖŸ´ÖÛú ôÖé×ŸÖ ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ×ÛúÃÖ ‹Ûú ÛúÖê "ûÖê›ÌüÛú¸ü †®.Ö ÃÖ³Öß ÛúÖê ¿ÖÖ×´Ö»Ö Ûú¸üŸÖß Æîü

Ûú´ÖÔ"ÖÖ׸ü.ÖÖë «üÖ¸üÖ ¬ÖÖ׸üŸÖ ÃÖæ"Ö®ÖÖ


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†ÓŸÖ:ãÖÖׯ֟Ö


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9. »ÖÖêÝÖÖë ÛúÖê ˆ®ÖÛêú þÖ.ÖÓ Ûêú ¾.Ö¾ÖÆüÖ¸ü Ûêú ×»Ö‹ ˆ¢Ö¸ü¤üÖ.Öß šüÆü¸üÖ®ÖÖ "ÖÖ×Æü‹ †Ö¸îü .Öפü »ÖÖêÝÖÖë ÛúÖê ˆ®ÖÛêú þÖ.ÖÓ Ûêú ¾.Ö¾ÖÆüÖ¸ü Ûêú ×»Ö‹ ˆ¢Ö¸ü¤üÖ.Öß šüÆü¸üÖ®Öê ´Öë ´ÖéŸ.Öã¤üÞ›ü ³Öß ¤êü®ÖÖ ¯Ö›Ìêü ŸÖÖê ‹êÃÖÖ ÆüÖê®Öê ¤üßו֋ … ŸÖ£ÖÖׯÖ, ×ÛúÃÖß ¾.Ö׌ŸÖ ÛúÖê †®.Ö ¾.Ö׌ŸÖ.ÖÖë Ûêú ¾.Ö¾ÖÆüÖ¸ü Ûêú ×»Ö‹ ˆ¢Ö¸ü¤üÖ.Öß ®ÖÆüà šüÆü¸üÖ®ÖÖ "ÖÖ×Æü‹ וÖÃÖ ¯Ö¸ü ˆÃÖÛúÖ ×®Ö.ÖÓ¡ÖÞÖ ®ÖÆüà ÆüÖê … ×®Ö´®Ö×»Ö×ÜÖŸÖ ´Öë ÃÖê ÛúÖî®Ö ÃÖÖ ˆ¯Ö¸üÖêŒŸÖ ŸÖÛÔú ÛúÖ ÃÖ¾ÖÖÔ׬ÖÛú ŸÖÖÙÛúÛú ×®ÖÂÛúÂÖÔ Æîü

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‹êÃÖÖ ¾.Ö¾ÖÆüÖ¸ü וÖÃÖ ¯Ö¸ü ×®Ö.ÖÓ¡ÖÞÖ ®ÖÆüà ¸üÜÖÖ •ÖÖ ÃÖÛêú ˆÃÖÛêú ×»Ö‹ ¤üÞ›ü ®ÖÆüà ¤êü®ÖÖ "ÖÖ×Æü‹ …



10. ®ÖÖò×´Ö®Ö»Ö ÝÖÏã¯Ö ŸÖÛú®ÖßÛú Æîü

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´Ö®ÖÖê¾Öî-ÖÖ×®ÖÛú ×ÃÖ¨üÖ®ŸÖ


¯ÖÏ׿ÖõÖÞÖ Ûúß ¯Ö¨üןÖ


¾.ÖÖ¾ÖÃÖÖ×.ÖÛú ŸÖÖî¸ü ŸÖ¸üßÛêú


ÛúÖÙ´ÖÛú ÝÖãÞÖ¾Ö¢ÖÖ



14. Robert Keplan is associated with

A Benchmark Practice


Balanced Score Card


Kaizen


Quality of Life



15. Strategic Intent of an Organization should clearly spell out

Who we are


Where are we going in the long term


How will we measure the performance


All of the above



16. In an endeavour to maximize corporate value, a finance manager has to factor in the following

Optimization Principle


Risk-return Principle


Marginal Principle


All the above



17. The term financial engineering is related to

Cost of production


Financial restructuring


Product planning


Capital issue



18. Value of the merged firm shall be

Less than the acquired firm


More than the acquirer


Greater than the target and the acquirer


None of the above



19. When borrowing is less than equity, the company is said to be

Trading on equity


Trading on thick equity


Trading on thin equity


None of these



20. Match the following
List I List II (Types of Debt) (Elements)
I. Secured 1. Mortgage on debt Assets
II. Unsecured 2. Non-mortgage debt on Assets
III. Convertible 3. Option debt
IV. Redeemable 4. Payment debt
Codes
I II III IV

1 3 2 4


2 1 3 4


3 1 4 2


1 2 3 4



21. It is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment. It is known as

Internal Records System


Marketing Intelligence System


Marketing Research System


Marketing Decision Support System



14. ¸üÖê²Ö™Ôü Ûú¯Ö»ÖÖ®Ö ÃÖ´²Ö×®¬ÖŸÖ Æïü

‹Ûú ÝÖãÞÖ¾Ö¢ÖÖ¯ÖæÞÖÔ ¾.Ö¾ÖÆüÖ¸ü


ŸÖã»Ö®Ö ÝÖÞÖÛú ¯Ö¡ÖÛú


ÛúÖ.Ö•Ö®Ö


•Öß¾Ö®Ö Ûúß ÝÖãÞÖ¾Ö¢ÖÖ



15. ÃÖÓÝÖšü®Ö Ûúß ¾.ÖæÆü®Öß×ŸÖ ÛúÖ †×³Ö¯ÖÖÏ.Ö Ã¯Ö™üŸÖ: ¾.ÖÖÜ.ÖÖ Ûú¸üŸÖÖ Æîü

Æü´Ö ÛúÖî®Ö Æïü …


¤üß'ÖÔÛúÖ»Ö ´Öë Æü´Öë ÛúÆüÖÑ Æîü …


×®Ö¯ÖÖ¤ü®Ö ÛúÖ ´Öæ».ÖÖÓÛú®Ö Æü´Ö ÛîúÃÖê Ûú¸ëüÝÖê …


ˆ¯Ö¸üÖêŒŸÖ ÃÖ³Öß …



16. ×®ÖÝÖ×´ÖŸÖ †¬ÖÔ ÛúÖê ²ÖœÌüÖ®Öê Ûêú ×»Ö.Öê ×¾Ö¢Öß.Ö ¯Öϲ֮¬ÖÛú ÛúÖê ¤êü®ÖÖ ÆüÖêÝÖÖ

†®ÖãÛæú»ÖŸÖÖ ×ÃÖ¨üÖ®ŸÖ


¯ÖÏŸ.ÖÖ.Ö­•ÖÖê×ÜÖ´Ö ×ÃÖ¨üÖ®ŸÖ


ÃÖß´ÖÖ®ŸÖ ×ÃÖ¨üÖ®ŸÖ


ˆ¯Ö.ÖãÔŒŸÖ ÃÖ³Öß



17. ×¾Ö¢Öß.Ö †×³Ö.ÖÖסÓÖÛúß ÛúÖ ÃÖ´²Ö®¬Ö Æîü

ˆŸ¯ÖÖ¤ü®Ö Ûúß »ÖÖÝÖŸÖ


×¾Ö¢Öß.Ö ÃÖÓ¸ü"Ö®ÖÖ


ˆŸ¯ÖÖ¤ü ×®Ö.ÖÖê•Ö®Ö


¯ÖæÑ•Öß ×®ÖÝÖÔ´Ö



18. ×¾Ö»Ö×.ÖŸÖ ±ú´ÖÔ ÛúÖ ´Öæ».Ö ÆüÖêÝÖÖ

ÛÎú×.ÖŸÖ ±ú´ÖÔ Ûêú ´Öæ».Ö ÃÖê Ûú´Ö


†×¬ÖÝÖÏÆüÞÖ ÛúŸÖÖÔ ÃÖê †×¬ÖÛú


»Ö×õÖŸÖ ‹¾ÖÓ †×¬ÖÝÖÏÆüÞÖ ÛúŸÖÖÔ ÃÖê †×¬ÖÛú


ˆ¯Ö¸üÖêŒŸÖ ´Öë ÃÖê ÛúÖê‡Ô ®ÖÆüà



19. •Ö²Ö ÃÖ´ÖŸÖÖ ÃÖê ŠúÞÖ Ûú´Ö ÆüÖê ŸÖÖê ÛúÆüÖ •ÖÖŸÖÖ Æîü ×Ûú Ûú´¯Ö®Öß Ûú¸üŸÖß Æîü

ÃÖ´ÖŸÖÖ ¯Ö¸ü ¾.ÖÖ¯ÖÖ¸ü


ÃÖ´ÖŸÖÖ ¯Ö¸ü ¾.ÖÖ¯ÖÖ¸ü


¯ÖŸÖ»Öß ÃÖ´ÖŸÖÖ ¯Ö¸ü ¾.ÖÖ¯ÖÖ¸ü


ˆ¯Ö¸üÖêŒŸÖ ´Öë ÃÖê ÛúÖê‡Ô ®ÖÆüà



20. ×®Ö´®ÖÖÓ×ÛúŸÖ ÛúÖ ×´Ö»ÖÖ®Ö Ûú¸ëü
ÃÖæ"Öß I ÃÖæ"Öß II (ŠúÞÖ Ûêú
I. ÃÖã¸ü×õÖŸÖ ŠúÞÖ 1. ÃÖ´¯Ö×¢Ö ¯Ö¸ü ²Ö®¬ÖÛú
II. †ÃÖã¸ü×õÖŸÖ ŠúÞÖ 2. ÃÖ´¯Ö×¢Ö ¯Ö¸ü ÝÖî¸ü ²Ö®¬ÖÛú
III. ¯Ö׸ü¾ÖŸÖÔ®Öß.Ö ŠúÞÖ 3. †Öò¯¿Ö®Ö
IV. ¿ÖÖê¬Ö®Öß.Ö ŠúÞÖ 4. ³ÖãÝÖŸÖÖ®Ö
󜅐ݟ
I II III IV

1 3 2 4


2 1 3 4


3 1 4 2


1 2 3 4



21. .ÖÆü ‹Ûú ¯Ö×ÛÏÎú.ÖÖ †Ö¸îü ÄÖÖêŸÖ ÛúÖ .ÖãÝ´Ö Æîü •ÖÖê ¯Öϲ֮¬ÖÛúÖë «üÖ¸üÖ ×¤ü®Ö ¯ÖןÏÖ ×¤ü®Ö Ûêú 'Ö™ü®ÖÖÛÎú´ÖÖë Ûêú ÃÖ´²Ö®¬Ö ´Öë ÃÖæ"Ö®ÖÖ ¯ÖÏÖ¯ŸÖ Ûú¸ü®Öê Ûêú ×»Ö.Öê ¯ÖÏ.ÖÖêÝÖ ×Ûú.ÖÖ •ÖÖŸÖÖ Æîü … .ÖÆü •ÖÖŸÖÖ Æîü

†Ö®ŸÖ׸üÛú †×³Ö»ÖêÜÖ ¯ÖÏÞÖÖ»Öß


×¾Ö¯ÖÞÖ®Ö ÝÖ㯟Ö"Ö¸ü ¯ÖÏÞÖÖ»Öß


×¾Ö¯ÖÞÖ®Ö ¿ÖÖê¬Ö ¯ÖÏÞÖÖ»Öß


×¾Ö¯ÖÞÖ®Ö ×®ÖÞÖÔ.Ö ÃÖÆüÖ.ÖÛú ¯ÖÏÞÖÖ»Öß



22. Match the List I with List II
List I List II
(Stage of the (Marketing product life strategy applied cycle) in the stage of
the product life cycle)
I. Introduction 1. Market Stage Modification
II. Growth 2. Rapid
Stage Skimming Strategy
III. Maturity 3. Enter New
Stage Market Segments
IV. Decline 4. Continuation
Stage Strategy

Codes
I II III IV

3 2 4 1


2 3 1 4


2 3 4 1


4 2 1 3



23. It has been described as a cluster of complementary goods and services that are closely related in the minds of consumers but are spread across a diverse set of industries. It is known as

Market Place


Market Space


Meta-Market


Marketing Mix



24. Company's ability to provide individually differentiated product for each consumer is called as

Digitalization


Disintermediation


Customerization


Connectivity



25. The qualitative value of an exposure through a given medium is related to

Reach


Frequency


Impact


All of the above



26. When work stations are arranged according to the progressive steps by which the product is produced, it is called a

Functional layout


Process layout


Job shop layout


Product layout



27. If for a demand process suited to a 0.1 we try to fit a forecasting procedure with a 0.3, the forecast will

Show large swings up and down


Follow the demand better, consequently reducing forecast errors


Show a pronounced behaviour


None of the above



22. ÃÖæ"Öß I †Öî¸ü ÃÖæ"Öß II ÛúÖ ×´Ö»ÖÖ®Ö Ûú¸ëü
ÃÖæ"Öß I ÃÖæ"Öß II
(ˆŸ¯ÖÖ¤ü •Öß¾Ö®Ö­"ÖÛÎú •Öß¾Ö®Ö "ÖÛÎú Ûúß †¾ÖãÖÖ) Ûúß †¾ÖãÖÖ ´Öë ×¾Ö¯ÖÞÖ®Ö ¾.ÖæÆü¸ü"Ö®ÖÖ ÛúÖ ¯ÖÏ.ÖÖêÝÖ)
I. ¯ÖϾÖê¿Ö †¾ÖãÖÖ 1. ²ÖÖ•ÖÖ¸ü ¯Ö׸ü¾ÖŸÖÔ®Ö
II. ˆŸ£ÖÖ®Ö †¾ÖãÖÖ 2. Ÿ¾Ö׸üŸÖ ³Ö»ÖÖ‡Ô ˆŸÖÖ¸ü®Öê Ûúß ®ÖßןÖ
III. ¯Ö׸ü¯ÖŒ¾Ö 3. ®Ö.Öê ²ÖÖ•ÖÖ¸ü ÜÖÞ›ü
†¾ÖãÖÖ ´Öë ¯ÖϾÖê¿Ö
IV. †¾ÖãÖÖ 4. †®Ö¾Ö¸üŸÖ ¾.ÖæÆü¸ü"Ö®ÖÖ
Ûæú™ü
I II III IV

3 2 4 1


2 3 1 4


2 3 4 1


4 2 1 3



23. ‹êÃÖÖ ˆ»»ÖêÜÖ ×Ûú.ÖÖ ÝÖ.ÖÖ Æîü ×Ûú ‹êÃÖê †®Öã¯Ö¸æüÛú ¾ÖßÖã†Öë †Öî¸ü ÃÖê¾ÖÖ†Öë Ûêú ÃÖ´ÖæÆü Æïü •ÖÖê ˆ¯Ö³ÖÖꌟÖÖ Ûêú פü´ÖÖÝÖ ´Öë †""ãû®®Ö ºþ¯Ö ÃÖê ×¾Öª´ÖÖ®Ö Æïü »ÖêÖ ˆªÖêÝÖÖë Ûêú .ÖãÝ´Ö ´Öë ±îú»Öê ãü.Öê Æü
×Ûú®Ö ×¾Ö׳֮® Æï…
.ÖÆü •ÖÖŸÖÖ Æîü

²ÖÖ•ÖÖ¸ü ãÖÖ®Ö


²ÖÖ•ÖÖ¸ü ïÖêÃÖ


´Öê™üÖ ´ÖÖÛìú™ü


×¾Ö¯ÖÞÖ®Ö ×´ÖÁÖÞÖ



24. ¯ÖÏŸ.ÖêÛú ˆ¯Ö³ÖÖꌟÖÖ Ûêú ×»Ö.Öê ×¾Ö³Öê¤üÖŸ´ÖÛú ˆŸ¯ÖÖ¤ü ˆ¯Ö»Ö²¬Ö Ûú¸üÖ®ÖÖ Ûú´¯Ö®Öß Ûúß .ÖÖÝ.êÖŸÖÖ ÛúÆü»ÖÖŸÖÖ Æîü

×›ü•Öß™ü»ÖÖ‡•Öê¿Ö®Ö


×›üÃÖ‡Ó™ü¸ü´Öê×›ü‹¿Ö®Ö


ÛúÙü´Ö¸üÖ‡•Öê¿Ö®Ö


Ûú®Öê׌™ü×¾Ö™üß



25. ‹Ûú ´ÖÖ¬.Ö´Ö Ûêú «üÖ¸üÖ ¯ÖϤü¿ÖÔ®Ö ÛúÖ ÝÖãÞÖÖŸ´ÖÛú ´Öæ».Ö ÃÖ´²Ö×®¬ÖŸÖ ÆüÖêŸÖÖ Æîü

¯ÖÆãÑü"Ö


²ÖÖ¸ü´²ÖÖ¸üŸÖÖ


¯ÖϳÖÖ¾Ö


ˆ¯Ö.ÖãÔŒŸÖ ÃÖ³Öß



26. •Ö²Ö ÛúÖ.ÖÔ ÃÖÖê¯ÖÖ®ÖÖë Ûúß †¾ÖãÖÖ ²ÖœÌüŸÖê Æãü.Öê Ûú¤ü´ÖÖë Ûêú †Ö¬ÖÖ¸ü ¯Ö¸ü Ûúß •ÖÖŸÖß Æîü ŸÖÖê ‡ÃÖê ÛúÆüŸÖê Æïü

ÛúÖ.ÖÔÛúÖ¸üß ×¾Ö®.ÖÖÃÖ


¯ÖÏ×ÛÎú.ÖÖ ×¾Ö®.ÖÖÃÖ


ÛúÖ.ÖÔ¿ÖÖ»ÖÖ ×¾Ö®.ÖÖÃÖ


ˆŸ¯ÖÖ¤ü ×¾Ö®.ÖÖÃÖ



27. .Öפü ‹Ûú ´ÖÖÓÝÖ ¯ÖÏ×ÛÎú.ÖÖ