Exam Details
| Subject | marketing management – ii | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | 15, April, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester VI) (CGPA) Examination, 2017
MARKETING MANAGEMENT II
Day Date: Saturday, 15-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 07
is an activity of satisfying customer needs with profit
earning.
Management Logistics
Market Marketing
Product width, Length and Depth are concerned with
Product Line Product Mix
Product Level Product Life
is a face to face persuasive communication between
employee customer.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic cost incurred on
manufacturing and distribution.
Competition Cost
Buyer Demand
deals with launching product with Low
promotion and Low price in market.
Slow Penetration Rapid Skimming
Slow Skimming Rapid Penetration
is referred to introducing products into existing
product line.
Line Modernization Line Featuring
Line Stretching Line Pruning
Product and market modification are strategies of
stage of PLC.
Growth Decline
Maturity Product Development
Page 1 of 2
SLR-SINA 43
Q.1 Fill in the blanks. 07
The Service environment along with tangible clues is termed
as
Additional benefits and services are offered by level of
product.
gives identification to product in market.
personnel direct contact have more interaction with
consumers in service organizations.
Cost, Demand Competition are the bases for
calculation of product.
Hoarding, Posters, Sky advt etc are the media of
advertisement.
of Product life cycle is marked by rapid climb in
sales.
Q.2 Write short notes: (Any Two) 14
Channel Levels
Role of Front line Staff
Sales Promotion
Q.3 Write short notes: (Any Two) 14
Direct Marketing
Labeling
Order Processing Inventory Management
Q.4 What are the various types of Service personnel? Explain how to
develop employees.
14
OR
Explain the various stages of product life cycle with its strategies. 14
Q.5 Explain the various product line decisions. 14
OR
What is Physical Evidence? Explain the elements of Physical
Environment.
MARKETING MANAGEMENT II
Day Date: Saturday, 15-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 07
is an activity of satisfying customer needs with profit
earning.
Management Logistics
Market Marketing
Product width, Length and Depth are concerned with
Product Line Product Mix
Product Level Product Life
is a face to face persuasive communication between
employee customer.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic cost incurred on
manufacturing and distribution.
Competition Cost
Buyer Demand
deals with launching product with Low
promotion and Low price in market.
Slow Penetration Rapid Skimming
Slow Skimming Rapid Penetration
is referred to introducing products into existing
product line.
Line Modernization Line Featuring
Line Stretching Line Pruning
Product and market modification are strategies of
stage of PLC.
Growth Decline
Maturity Product Development
Page 1 of 2
SLR-SINA 43
Q.1 Fill in the blanks. 07
The Service environment along with tangible clues is termed
as
Additional benefits and services are offered by level of
product.
gives identification to product in market.
personnel direct contact have more interaction with
consumers in service organizations.
Cost, Demand Competition are the bases for
calculation of product.
Hoarding, Posters, Sky advt etc are the media of
advertisement.
of Product life cycle is marked by rapid climb in
sales.
Q.2 Write short notes: (Any Two) 14
Channel Levels
Role of Front line Staff
Sales Promotion
Q.3 Write short notes: (Any Two) 14
Direct Marketing
Labeling
Order Processing Inventory Management
Q.4 What are the various types of Service personnel? Explain how to
develop employees.
14
OR
Explain the various stages of product life cycle with its strategies. 14
Q.5 Explain the various product line decisions. 14
OR
What is Physical Evidence? Explain the elements of Physical
Environment.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management