Exam Details
| Subject | marketing management – ii | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester VI) Examination Oct/Nov-2017
MARKETING MANAGEMENT II
Day Date: Monday, 13-11-2017 Max. Marks: 80
Time: 10.30 AM to 01.30 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 08
is a group of products that are closely related to each other.
Product Line Product Mix
Product Level Product Life
is the monetary value of product paid by customer in exchange
of it.
Expenses Cost
Price Money
a non-paid form of communication.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic cost incurred on manufacturing
and distribution.
Competition Cost
Buyer Demand
deals with launching product with high promotion and
Low price in market.
Slow Penetration Rapid Skimming
Slow Skimming Rapid Penetration
is referred to introducing products into existing product line.
Line Modernization Line Featuring
Line Stretching Line Pruning
Logistics Management includes
Order processing Inventory management
Warehousing All of the above
Product and market modification are strategies of stage of
PLC.
Growth Decline
Maturity Product Development
Page 2 of 2
SLR-CB-43
Q.1 Fill in the blanks. 08
is the tool of marketing mix directed at creating awareness.
Additional benefits and services are offered by level of
product.
is any name, sign, term symbol that gives identification to
product.
personnel don't come in direct contact with consumers in
service organizations.
Modern marketing is focused.
Radio, TV, hoardings, etc are the medias.
of Product life cycle is marked by rapid climb in sales.
The environment in which services are delivered is known as
Q.2 Write Short Notes: 16
Channel Levels
Levels of product
Q.3 Write Short Notes: 16
Advertising
Methods of pricing
Q.4 What are the various types of Service personnel? Explain how to develop
employees.
16
OR
Explain the various stages of product life cycle with its strategies.
Q.5 Explain the various product line decisions. 16
OR
What is Physical Evidence? Explain the elements of Physical Environment.
MARKETING MANAGEMENT II
Day Date: Monday, 13-11-2017 Max. Marks: 80
Time: 10.30 AM to 01.30 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 08
is a group of products that are closely related to each other.
Product Line Product Mix
Product Level Product Life
is the monetary value of product paid by customer in exchange
of it.
Expenses Cost
Price Money
a non-paid form of communication.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic cost incurred on manufacturing
and distribution.
Competition Cost
Buyer Demand
deals with launching product with high promotion and
Low price in market.
Slow Penetration Rapid Skimming
Slow Skimming Rapid Penetration
is referred to introducing products into existing product line.
Line Modernization Line Featuring
Line Stretching Line Pruning
Logistics Management includes
Order processing Inventory management
Warehousing All of the above
Product and market modification are strategies of stage of
PLC.
Growth Decline
Maturity Product Development
Page 2 of 2
SLR-CB-43
Q.1 Fill in the blanks. 08
is the tool of marketing mix directed at creating awareness.
Additional benefits and services are offered by level of
product.
is any name, sign, term symbol that gives identification to
product.
personnel don't come in direct contact with consumers in
service organizations.
Modern marketing is focused.
Radio, TV, hoardings, etc are the medias.
of Product life cycle is marked by rapid climb in sales.
The environment in which services are delivered is known as
Q.2 Write Short Notes: 16
Channel Levels
Levels of product
Q.3 Write Short Notes: 16
Advertising
Methods of pricing
Q.4 What are the various types of Service personnel? Explain how to develop
employees.
16
OR
Explain the various stages of product life cycle with its strategies.
Q.5 Explain the various product line decisions. 16
OR
What is Physical Evidence? Explain the elements of Physical Environment.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management