Exam Details
| Subject | marketing management – ii | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester VI) (CGPA) Examination Oct/Nov-2017
MARKETING MANAGEMENT II
Day Date: Monday, 13-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions:1) All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 07
is an attempt to recognize distinct stages in sales history of
the product.
Product Mix Product life cycle
Physical Evidence Market channel
Simple/ plain Plastic tube containing tooth-paste can be said as
Packaging Packing
Labeling None of these
Bill boards are example of which of the following advertising media.
Television Radio
News paper Outdoor
is the non paid form of communication.
Sale promotion Advertising
Publicity Personal selling
is the first stage of PLC.
Growth Maturity
Introduction None of these
Signage, Business Card, Equipment etc. are the example of
People Mix Process
Price Mix Physical Evidence
is route or pathway through product flow from producers to
consumers.
Marketing Channel Marketing Segmentation
Promotion Mix Product Mix
Q.1 State the following statements true or false: 03
Internal environmental factors are generally uncontrollable by the
management.
Product is a base for entire marketing programme.
Branding and labeling are included in the packing.
Match the Pair: 04
1. Shipping package a. Initial Low Price
2. Physical Environment b. Sales Promotion
3. Market Penetration c. Spatial Layout
4. Free Sample coupons d. Cartoon box, Jute bag
e. Initial high price
f. People
Page 2 of 2
SLR-CB-38
Q.2 Write short notes: (Any Two) 14
Labeling Branding
Types of Service Personnel
Methods of Pricing any 3 methods)
Q.3 Write short notes: (Any Two) 14
Product line Decisions
Steps in Promotion mix
Market logistics
Q.4 Define PLC. Explain its various stages and relevant strategies. 14
OR
Define Marketing channel. Describe various forms of marketing channel with
suitable examples.
Q.5 Define Promotion Mix. Explain the elements of Promotion mix. 14
OR
Define Physical Evidence. Explain in detail physical facilities, physical
Environment Social setting with example.
MARKETING MANAGEMENT II
Day Date: Monday, 13-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions:1) All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the correct alternative. 07
is an attempt to recognize distinct stages in sales history of
the product.
Product Mix Product life cycle
Physical Evidence Market channel
Simple/ plain Plastic tube containing tooth-paste can be said as
Packaging Packing
Labeling None of these
Bill boards are example of which of the following advertising media.
Television Radio
News paper Outdoor
is the non paid form of communication.
Sale promotion Advertising
Publicity Personal selling
is the first stage of PLC.
Growth Maturity
Introduction None of these
Signage, Business Card, Equipment etc. are the example of
People Mix Process
Price Mix Physical Evidence
is route or pathway through product flow from producers to
consumers.
Marketing Channel Marketing Segmentation
Promotion Mix Product Mix
Q.1 State the following statements true or false: 03
Internal environmental factors are generally uncontrollable by the
management.
Product is a base for entire marketing programme.
Branding and labeling are included in the packing.
Match the Pair: 04
1. Shipping package a. Initial Low Price
2. Physical Environment b. Sales Promotion
3. Market Penetration c. Spatial Layout
4. Free Sample coupons d. Cartoon box, Jute bag
e. Initial high price
f. People
Page 2 of 2
SLR-CB-38
Q.2 Write short notes: (Any Two) 14
Labeling Branding
Types of Service Personnel
Methods of Pricing any 3 methods)
Q.3 Write short notes: (Any Two) 14
Product line Decisions
Steps in Promotion mix
Market logistics
Q.4 Define PLC. Explain its various stages and relevant strategies. 14
OR
Define Marketing channel. Describe various forms of marketing channel with
suitable examples.
Q.5 Define Promotion Mix. Explain the elements of Promotion mix. 14
OR
Define Physical Evidence. Explain in detail physical facilities, physical
Environment Social setting with example.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management