Exam Details
| Subject | marketing management – ii | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | March, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester VI) (CGPA) Examination Mar/Apr-2018
MARKETING MANAGEMENT II
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose correct alternatives:
07
is an activity which is concerned with protection, economy, convenience and promotional considerations.
Packaging
Promotion
Branding
Physical Evidence
Prices which are based on costs and make no explicit reference to market factors are called
Demand based pricing
Cost-Demand based pricing
Cost based pricing
Competition based pricing
Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales and increasing profits?
Growth
Maturity
Decline
Introduction
is the non-paid form of communication.
Sale promotion
Publicity
Advertising
Personal selling
indicates total number of product lines a company carrier.
Product Mix Width
Product Mix Depth
Product Mix Length
Product Mix Consistency
is route or pathway through which product flow from producers to consumers.
Marketing Channel
Market Segmentation
Promotion Mix
Product Mix
Signage, Business Card, Equipment etc. are the example of
People mix
Process
Price Mix
Physical Evidence
Q.1
State whether True or False:
07
Publicity is low degree of creditability.
Industrial goods are supplied through shorter channels.
Sales promotional measures aim of attaining long term goals.
Services are labour oriented industry.
Internal environmental factors are generally uncontrollable by the management
Product is a base for entire marketing programme.
Branding and labeling are included in the packing.
Page 2 of 2
SLR-CU-40
Q.2
Write short notes. (Any Two)
14
Factors affecting Product pricing decisions
Packaging
Development of Employees
Q.3
Write short notes. (Any Two)
14
Role of physical evidence in service
Product life cycle stages
Functions and flows in marketing channels
Q.4
Define Promotion Promotion Mix? Explain the elements of promotion mix.
14
OR
What is product and product mix? Explain in detail product mix dimensions and decisions with examples.
Q.5
Define price and pricing. Explain methods of pricing.
14
OR
What is Market logistics? Explain in detail market logistics objectives.
MARKETING MANAGEMENT II
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose correct alternatives:
07
is an activity which is concerned with protection, economy, convenience and promotional considerations.
Packaging
Promotion
Branding
Physical Evidence
Prices which are based on costs and make no explicit reference to market factors are called
Demand based pricing
Cost-Demand based pricing
Cost based pricing
Competition based pricing
Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales and increasing profits?
Growth
Maturity
Decline
Introduction
is the non-paid form of communication.
Sale promotion
Publicity
Advertising
Personal selling
indicates total number of product lines a company carrier.
Product Mix Width
Product Mix Depth
Product Mix Length
Product Mix Consistency
is route or pathway through which product flow from producers to consumers.
Marketing Channel
Market Segmentation
Promotion Mix
Product Mix
Signage, Business Card, Equipment etc. are the example of
People mix
Process
Price Mix
Physical Evidence
Q.1
State whether True or False:
07
Publicity is low degree of creditability.
Industrial goods are supplied through shorter channels.
Sales promotional measures aim of attaining long term goals.
Services are labour oriented industry.
Internal environmental factors are generally uncontrollable by the management
Product is a base for entire marketing programme.
Branding and labeling are included in the packing.
Page 2 of 2
SLR-CU-40
Q.2
Write short notes. (Any Two)
14
Factors affecting Product pricing decisions
Packaging
Development of Employees
Q.3
Write short notes. (Any Two)
14
Role of physical evidence in service
Product life cycle stages
Functions and flows in marketing channels
Q.4
Define Promotion Promotion Mix? Explain the elements of promotion mix.
14
OR
What is product and product mix? Explain in detail product mix dimensions and decisions with examples.
Q.5
Define price and pricing. Explain methods of pricing.
14
OR
What is Market logistics? Explain in detail market logistics objectives.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management