B.B.A. (Semester VI) (CGPA) Examination Nov/Dec-2018
MARKETING MANAGEMENT II
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is also known as product assortment.
Product Line Product Mix
Product Level Product Life
The environment in which services are delivered is known as
Physical Evidence Publicity d
Packaging Brand
Pull and Push strategy are related to
Product Price
Place Promotion
strategy deals with launching product with high promotion
and low price in market.
Slow Penetration Rapid Penetration
Slow Skimming Rapid Skimming
is referred to trimming unwanted products from product
line.
Line Modernization Line Featuring
Line Pruning Line Stretching
Customers normally never think of purchasing goods.
Convenience Shopping
Unsought Staple
in this marketing channel, there is no intermediary level.
Direct marketing Personal selling
Two level Three level
Q.1 Fill in the blanks. 07
is also called as Market offering.
is the sellers' promise to deliver quality products services.
is a subset of packaging
In promotion, IMC stands for
is the most flexible elements of marketing mix.
level of product which satisfies minimum customer expectations.
is the Second stage in product life cycle.
Q.2 Write short notes. (Any two) 14
Wholesaling
Types of Service Personnel
Branding
Q.3 Write short notes. (Any two) 14
Channel Functions Flows
Product Mix Decisions
Warehousing Transportation
Page 2 of 2
SLR-CI-40
Q.4 Explain the various Pricing methods factors affecting pricing. 14
OR
Explain the various elements of promotion mix in detail.
Q.5 What is Physical Evidence? Explain the elements of Physical Environment. 14
OR
Explain the various stages of product life cycle with its strategies.