B.B.A. (Semester III) (CGPA) Examination, 2017
MARKETING RESEARCH
Day Date: Thursday, 13-04-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives: 07
is the first hand information collected by researcher.
Interpretation Secondary data
Sampling Primary data
In sampling maps are used to select the random
samples.
Area Multiphase
Quota Cluster
is the part of subset of population drawn for
investigation.
Reporting Classification
Census Survey Sample
reports are also known as Problem Solving Reports.
Analytical Informal
Informational Private
In observation, respondents are known that they are
getting observed.
Plane Undisguised
Disguised None
procedure or method to draw sample from
population.
Population Sample size
Census Sampling
is the process of summarizing data to display it into
compact form.
Framing Editing
Tabulation Coding
Page 1 of 2
SLR-SINA 22
Q.1 Fill in the blanks. 04
refers oral communication of research findings.
analysis studies relationship between two variables.
is definite or indefinite collection of individuals.
is set of questions to be asked to respondents for
research.
Q.1) Match the pairs.
Set A Set B 03
Mean Deviation Purposeful Conversation
Interview Methods and Procedures
Research Design Measures of Central Tendency
Measures of Dispersion
Q.2. Write short notes (Any two) 14
Determining Sample Size
Types of Written Reports
Steps in Sample Design
Q.3. Write short notes (Any two) 14
Methods of Observation
Survey Methods
Types of Analysis
Q.4 Define Marketing Research. Explain its process in detail. 14
OR
Define Sampling? Explain the various methods of sampling? 14
Q.5. What is Interpretation Report Writing? Explain the chapter scheme
for written reports.
14
OR
XYZ firm wants to conduct a Customer Satisfaction survey in your
city for "Smart Phone", Frame a suitable questionnaire containing
both open and close ended question for the same.
(Assume Necessary information)