Exam Details
| Subject | marketing research | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | March, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester III) (CGPA) Examination Mar/Apr-2018
MARKETING RESEARCH
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose the correct alternatives.
07
A mean, median mode are all the examples of
Measures of correlation
Measures of venation
Measures of central tendency
Measures of co-efficient
Marketing Research is a function which links customer public to the marketer though
Computer
Information
Cable
Connections
sampling implies equal probability to every unit in the Population.
Random
Judgment
Snowball
Convenience
refers to the task of drawing inference from collected facts after analysis.
Report writing
Data Editing
Interpretation
Research Design
implies that the objective of survey should be achieved with minimum cost effort.
Measurability
Economy
Goal oriented
Practicality
sampling deals with dividing population into homogeneous subgroups than randomly sample is drawn.
Judgment
Cluster
Quota
Stratified Random
is the process of examining data to detest error to correct then when possible.
Statistical analysis
Sampling
Editing
Classification
Q.1
Fill in the blanks:-
07
Questions has only two alternatives in the form of 'Yes or 'True or False' etc.
All items in any field of inquiry constitute
The type of observation mode as per set plan is called
is a statistical tool of analysis with the help of which researcher determines relationship between two more than two variables.
The process of collecting data from small part of population is called
A problem well defined is
Method of sampling used for public opinion survey is called
Page 2 of 2
SLR-CU-18
Q.2
Write short notes. (Any two)
14
Describe the steps in sample design.
Explain observation methods.
Describe the contents in report writing.
Q.3
Write short answer. (Any two)
14
Questionnaires Designing
Determining sample size
Primary data secondary data
Q.4
Define Marketing Research. State explain the applications of Marketing Research.
14
OR
Explain the sources of secondary data. How evaluation of secondary date is done?
Q.5
What the different processing operations used in marketing research.
14
OR
Explain the different processing operations used in Marketing Research.
MARKETING RESEARCH
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1
Choose the correct alternatives.
07
A mean, median mode are all the examples of
Measures of correlation
Measures of venation
Measures of central tendency
Measures of co-efficient
Marketing Research is a function which links customer public to the marketer though
Computer
Information
Cable
Connections
sampling implies equal probability to every unit in the Population.
Random
Judgment
Snowball
Convenience
refers to the task of drawing inference from collected facts after analysis.
Report writing
Data Editing
Interpretation
Research Design
implies that the objective of survey should be achieved with minimum cost effort.
Measurability
Economy
Goal oriented
Practicality
sampling deals with dividing population into homogeneous subgroups than randomly sample is drawn.
Judgment
Cluster
Quota
Stratified Random
is the process of examining data to detest error to correct then when possible.
Statistical analysis
Sampling
Editing
Classification
Q.1
Fill in the blanks:-
07
Questions has only two alternatives in the form of 'Yes or 'True or False' etc.
All items in any field of inquiry constitute
The type of observation mode as per set plan is called
is a statistical tool of analysis with the help of which researcher determines relationship between two more than two variables.
The process of collecting data from small part of population is called
A problem well defined is
Method of sampling used for public opinion survey is called
Page 2 of 2
SLR-CU-18
Q.2
Write short notes. (Any two)
14
Describe the steps in sample design.
Explain observation methods.
Describe the contents in report writing.
Q.3
Write short answer. (Any two)
14
Questionnaires Designing
Determining sample size
Primary data secondary data
Q.4
Define Marketing Research. State explain the applications of Marketing Research.
14
OR
Explain the sources of secondary data. How evaluation of secondary date is done?
Q.5
What the different processing operations used in marketing research.
14
OR
Explain the different processing operations used in Marketing Research.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management