B.B.A. (Semester III) (CBCS) Examination Mar/Apr-2018
MARKETING RESEARCH
Time: 2½ Hours
Max. Marks: 70
Instructions: All questions are compulsory. Figures to the right indicate full marks.
Q.1

Choose correct alternatives:
07
is the first hand information collected by researcher.
Interpretation
Secondary data
Sampling
Primary data
In sampling, sample selection is done in more than one stage.
Area
Multiphase
Multistage
Cluster
is the part or subset of population drawn for investigation.
Reporting
Classification
Census Survey
Sample
reports are also known as Problem Solving Reports.
Analytical
Informal
Informational
Private
In observation, past behavior of respondents is observed.
Direct
Undisguised
Disguised
Indirect
is the number of samples drawn from population.
Population
Sample Size
Census
Sampling
is the process of assigning numerals or symbols to responses.
Framing
Editing
Tabulation
coding
Q.1

Fill in the blanks:
04
refers oral communication of research findings.
Lottery Methods is type of sampling.
is the first step in Marketing Research Process.
is set of questions to be asked to respondents for research.
Q.1

Match the pairs:-
03
Set
Set
Standard Deviation
Purposeful Conversation
Interview
Methods and procedures
Secondary Data
Explanation of Analysis
Interpretation
Measures of Dispersion
Internet Books
Q.2
Write short notes. (Any Two)
14
Types of Analysis
Determining Sample Size
Methods of Observation
Page 2 of 2
SLR-CU-13
Q.3
Write short notes. (Any Two)
14
Survey Methods
Steps in Sample Design.
Types of Written Reports
Q.4
Define Marketing Research. Explain its process in detail
14
OR
Define Sampling? Explain the various methods of sampling?
14
Q.5
What is Interpretation Report Writing? Explain the chapter scheme for written reports.
14
OR
XYZ firm wants to conduct a Customer Satisfaction survey in your city for "Jio Services", Frame a suitable questionnaire containing both open and close ended questions for the same. (Assume Necessary Information)