Exam Details
| Subject | marketing research | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester III) (CGPA) Examination Oct/Nov-2017
MARKETING RESEARCH
Day Date: Saturday, 11-11-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives: 07
is the readily available information used by researcher.
Interpretation Secondary data
Sampling Primary data
In sampling, whole group is selected on random basis.
Multistage Multiphase
Quota Cluster
is the complete enumeration of all items in the field of study.
Reporting Classification
Census Survey Sampling
specifies methods procedures for conducting particular
study.
Research Design Findings
Interpretation Reporting
In observation, respondents are unknown that they are
getting observed.
Plane Undisguised
Disguised None
is the list containing all sampling units.
Population Sample size
Census Sampling Frame
is the process of alteration of data to reduce errors.
Framing Editing
Tabulation Coding
Q.1 Fill in the blanks. 04
always starts with a problem or question.
analysis studies relationship between more than two
variables.
is the assumption or preposition made by researcher which
he wants to verify in research.
is the first hand information collected by researcher for study.
Q.1 Match the pairs.
Set A Set B 03
Bivariate Analysis Probability Sampling
Snowball Sampling Problem Solving
Analytical Reports Correlation Regression
Non- Probability sampling
Page 2 of 2
SLR-CB-22
Q.2 Write short notes (Any two) 14
Limitations of MR
Body of report Chapter Scheme
Statistics in Research
S
Q.3 Write short notes (Any two) 14
Types of Questions
Oral Reporting
Stratified Random Sampling
Q.4 Define Marketing Research. Explain its process in detail. 14
OR
What is Data Analysis? Explain the Processing Operations in detail?
Q.5 Define Questionnaire? Explain step involved in designing it. 14
OR
ABC firm wants to conduct a Customer Satisfaction survey in your city for
"Retail Outlet", Frame a suitable questionnaire containing both open and
close ended question for the same. (Assume Necessary information)
MARKETING RESEARCH
Day Date: Saturday, 11-11-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives: 07
is the readily available information used by researcher.
Interpretation Secondary data
Sampling Primary data
In sampling, whole group is selected on random basis.
Multistage Multiphase
Quota Cluster
is the complete enumeration of all items in the field of study.
Reporting Classification
Census Survey Sampling
specifies methods procedures for conducting particular
study.
Research Design Findings
Interpretation Reporting
In observation, respondents are unknown that they are
getting observed.
Plane Undisguised
Disguised None
is the list containing all sampling units.
Population Sample size
Census Sampling Frame
is the process of alteration of data to reduce errors.
Framing Editing
Tabulation Coding
Q.1 Fill in the blanks. 04
always starts with a problem or question.
analysis studies relationship between more than two
variables.
is the assumption or preposition made by researcher which
he wants to verify in research.
is the first hand information collected by researcher for study.
Q.1 Match the pairs.
Set A Set B 03
Bivariate Analysis Probability Sampling
Snowball Sampling Problem Solving
Analytical Reports Correlation Regression
Non- Probability sampling
Page 2 of 2
SLR-CB-22
Q.2 Write short notes (Any two) 14
Limitations of MR
Body of report Chapter Scheme
Statistics in Research
S
Q.3 Write short notes (Any two) 14
Types of Questions
Oral Reporting
Stratified Random Sampling
Q.4 Define Marketing Research. Explain its process in detail. 14
OR
What is Data Analysis? Explain the Processing Operations in detail?
Q.5 Define Questionnaire? Explain step involved in designing it. 14
OR
ABC firm wants to conduct a Customer Satisfaction survey in your city for
"Retail Outlet", Frame a suitable questionnaire containing both open and
close ended question for the same. (Assume Necessary information)
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management