B.B.A. (Semester III) (CBCS) Examination Nov/Dec-2018
MARKETING RESEARCH
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose the alternatives given below. 14
data is the first hand data.
Primary Secondary
Sampling Interpretation
In types of questions, there are only two answers in the form of
YES NO True/ False.
Open ended Close ended
Dichotomous Multiple choice questions
is a part or subset of population drawn for investigation.
Census Sample
Data None of these
means any finite or infinite collection of individuals
Sample Population
Sample size Census
In type of observations the respondents are unknown that they
are being observed.
Disguised Undisguised
Biased Unbiased
is a process of alteration of data to reduce errors
Framing Coding s
Editing Tabulation
Cluster sampling is classified under type of sampling method.
non-probability probability
frame data
Quota sampling is type of sampling method.
non probability probability
random non- random
Which of the following is a characteristic of good sampling design?
Goal orientation Measurability practicality
Economy All of the above
10) Sample size is determined by approach.
Ad-hoc approach Statistical approach
Both a b Dynamic
11) Contains the list of books references used for the research purpose.
Index Bibliography
Chapter scheme Table of contents
Page 2 of 2
SLR-CI-12
12) In analysis there is a study of two variables.
Univariate Multivariate
Probability Bivariate
13) is a set of questions to be asked to respondents for the
purpose of research.
Sample Frame
Census Questionnaire
14) In sampling method the maps are used to select the random
samples.
Multiphase Area
Quota Cluster
Q.2 Write short note on. 14
Explain methods of observations
Scope of marketing research
Q.3 Write short note on. 14
Sampling process its advantages
Errors in research process
Q.4 Write long answer any one questions. 14
XYZ firm wants to conduct a survey of customer satisfaction for 'Smartphone'
product. Prepare the questionnaire (close ended open ended)
Assume necessary information.
OR
Explain research process in detail.
Q.5 Write long answer any one questions. 14
Explain various types of research reports add a note on chapter scheme
for the research report writing.
OR
What is secondary data? Explain various sources of secondary data. Add a
note on advantages of secondary data.