Exam Details
| Subject | management of business services | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | 20, April, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester II) (CGPA) Examination, 2017
MANAGEMENT OF BUSINESS SERVICES
Day Date: Thursday, 20-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory and carry equal marks.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 08
The fact that services are sold, produced and consumed at the
same time refers to which of the following service characteristic.
Intangibility Variability
Inseparability Perishability
Contests, samples and coupons are all examples of
Personal selling Sales promotion
Public relation None of these
Which of the following print media is most frequently used by
advertisers to reach their target audiences?
Television Newspapers
Direct mail Trade show
Price is the only element in the service marketing mix that
produces
Fixed cost Expense
Revenue Variable cost
Insurance services are regulated and controlled by in India.
IAIR IRDA
TRAI RBI
Standardized and customized flow of activities, simple and
complex number of steps and customer involvement by which a
service is delivered is called
Promotion mix Place mix
People mix Process mix
Which of the following is not a tangible dominant?
Detergents Automobiles
Soft drink Investment management
Page 1 of 2
SLR-SINA 19
When a firm varies its price by the season, month, day or even
hour, it is using pricing strategy.
Penetration Fixed
Time None of these
Q.1 Match the pair: 06
Visible Components Self Service shop
Centralized mass production
of services is difficult.
Heterogeneity
Standardize the service Equipments and service
personnel
Use of multisite location Bank ATM's
Not- for- Profit organization Social services
Prices are difficult to set Inseparability
Private services
Q.2 Write short notes (Any two) 14
Importance of service sector in India.
Explain the extended marketing mix of services marketing
Explain the product mix of Hotel services.
Q.3 Write short notes (Any two)
Goods V/s services
Explain the promotion mix of Hotel services.
TRAI and its role and functions.
Q.4 Define service. Explain the classification of services with example. 14
OR
Explain the 4 with reference to insurance services and discuss the role
of IRDA in Insurance service.
14
Q.5 Explain 7 in Banking Services. 14
OR
Explain the Traditional Marketing Mix of services in detail. 14
MANAGEMENT OF BUSINESS SERVICES
Day Date: Thursday, 20-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory and carry equal marks.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 08
The fact that services are sold, produced and consumed at the
same time refers to which of the following service characteristic.
Intangibility Variability
Inseparability Perishability
Contests, samples and coupons are all examples of
Personal selling Sales promotion
Public relation None of these
Which of the following print media is most frequently used by
advertisers to reach their target audiences?
Television Newspapers
Direct mail Trade show
Price is the only element in the service marketing mix that
produces
Fixed cost Expense
Revenue Variable cost
Insurance services are regulated and controlled by in India.
IAIR IRDA
TRAI RBI
Standardized and customized flow of activities, simple and
complex number of steps and customer involvement by which a
service is delivered is called
Promotion mix Place mix
People mix Process mix
Which of the following is not a tangible dominant?
Detergents Automobiles
Soft drink Investment management
Page 1 of 2
SLR-SINA 19
When a firm varies its price by the season, month, day or even
hour, it is using pricing strategy.
Penetration Fixed
Time None of these
Q.1 Match the pair: 06
Visible Components Self Service shop
Centralized mass production
of services is difficult.
Heterogeneity
Standardize the service Equipments and service
personnel
Use of multisite location Bank ATM's
Not- for- Profit organization Social services
Prices are difficult to set Inseparability
Private services
Q.2 Write short notes (Any two) 14
Importance of service sector in India.
Explain the extended marketing mix of services marketing
Explain the product mix of Hotel services.
Q.3 Write short notes (Any two)
Goods V/s services
Explain the promotion mix of Hotel services.
TRAI and its role and functions.
Q.4 Define service. Explain the classification of services with example. 14
OR
Explain the 4 with reference to insurance services and discuss the role
of IRDA in Insurance service.
14
Q.5 Explain 7 in Banking Services. 14
OR
Explain the Traditional Marketing Mix of services in detail. 14
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management