B.B.A. (Semester II) (CBCS) Examination Oct/Nov-2017
MANAGEMENT OF BUSINESS SERVICES
Day Date: Friday, 17-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
Price is the only element in the service marketing mix that produces

Cost Revenue
Both a b None of these
is the apex financial institution.
SBI RBI
UTI PNB
Insurance service are regulated controlled by
IAIR TRAI
IRDA ITDA
Goods are produced, sold and consumed where as services are
Sold, Produced Consumed
Produced, Consumed Sold
Produced, Sold Consumed
None of These
Price terminology is used for insurance.
Premium Toll
Fee All of These
is characteristic of a service indicating that, service can not be
separated from the customer and service provider.
Intangibility Inseparability
Perishability Heterogeneity
When a firm varies its price by the season, month, day or even hour, it
is using pricing strategy.
Place Penetration
Customer group Time
Q.1 Fill in the blanks: 03
is a special type hotel generally located on highways.
Pure services without any accompanying
Equipments, Décor, ambience are the part of
Match the Pair. 04
Use of Multi site Location Social Services
Not for profit organization Paid form of communication
Publicity Non paid form of communication
Standardize services Bank ATM's
Self service shop
Private Services
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SLR-CB-9
Q.2 Write short notes (Any two) 14
Promotion Mix
Goods Vs Services
Importance of service sector in India
Q.3 Write short notes (Any two) 14
Types of Hotel
RBI and its Role
TRAI and its Role
Q.4 What is mean by service? Explain in detail classification of services with
example.
14
OR
Explain the additional Marketing Mix Ps) of services in detail.
Q.5 Explain the 4 Ps with reference to insurance service. 14
OR
Explain the Product and Pricing policies of banking services and discus new
trends in banking.