B.B.A. (Semester II) (CBCS) Examination, 2017
MANAGEMENT OF BUSINESS SERVICES
Day Date: Thursday, 20-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is the way of delivering services to consumers.
Promotion Price
People Process
Telecommunication Transportation are type of services.
Social Infrastructure
Public Personal
is a paid form of Marketing Communication.
Sales promotion Personal Selling
Advertisement Publicity
pricing tries to cover maximum revenue with high price in
initial phase.
Skimming Competition
Penetration Demand
NEP was implemented in the year
1954 1972
1964 1991
regulates and controls the Banking industry in India.
HDFC RBI
SBI ICICI
hotels are generally located near airports.
Commercial International
Resort Motel
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SLR-SINA 14
Q.1 Fill in the blanks: 07
LIC was established in
is a type of hotel located on water surface.
Services can't be seen or touched because they are in
nature.
TV, Internet, mobile communication digital boards are
media of advertisement.
Services are in nature, so they can't be stored for long
period of time.
In banking NEFT stands for
Indian government controls insurance industry through.
Q.2 Write short notes (Any two) 14
Product Mix of Banking
Process in Services
Types of Insurance Services.
Q.3 Write short notes (Any two) 14
IRDA Its functions
Services Provided by Hotels
Channel of Distribution in Services
Q.4 Define Service. Explain the salient features of services. 14
OR
Explain the Pricing Promotion of telecommunication services.
Q.5 Explain the factors affecting location decisions of hotel services. 14
OR
Explain NEP its Impact on Indian service sector.