Exam Details
| Subject | management of business services | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | December, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester II) (CBCS) Examination Nov/Dec-2018
MANAGEMENT OF BUSINESS SERVICES
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is intangible benefit offered to consumers to satisfy their
needs.
Organization Service
People Business
is a revenue earning tool of Marketing Mix.
Physical Evidence Publicity d
Price Brand
is paid form of non-personal communication of product
features.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic expenditure incurred in
production and distribution as the base for calculation.
Cost Competition
Market Demand
The second phase of nationalization of banks in India took place in
1955 1980
1991 1969
regulates and controls the Telecommunication industry in
India.
RBI IDEA
BSNL TRAI
Transportation Telecommunication are services.
Business Infrastructure
Public Consumer
Q.1 Fill in the blanks. 07
level of product gives satisfaction beyond expectations of
customers.
is a type if hotel located near airports.
insurance is targeted to safeguard non- living assets.
is also known as Marketing Communication
Services are in nature, so they can't be stored for long
period of time.
In year Indian economy implemented New Economic
Policy.
IRDA stands for
Page 2 of 2
SLR-CI-9
Q.2 Write short notes. (Any two) 14
Process in Service Marketing Mix
Physical Evidence at Hotels
New Trends in Banking
Q.3 Write short notes. (Any two) 14
Classification of services
RBI Its Role and Functions
Levels of Service Product
Q.4 Define Service. Explain the salient features of services. 14
OR
Explain New Economic Policy its impact on service sector.
Q.5 Explain the Product and Promotion mix of Telecommunication services. 14
OR
Explain the various elements of promotion mix in detail.
MANAGEMENT OF BUSINESS SERVICES
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is intangible benefit offered to consumers to satisfy their
needs.
Organization Service
People Business
is a revenue earning tool of Marketing Mix.
Physical Evidence Publicity d
Price Brand
is paid form of non-personal communication of product
features.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic expenditure incurred in
production and distribution as the base for calculation.
Cost Competition
Market Demand
The second phase of nationalization of banks in India took place in
1955 1980
1991 1969
regulates and controls the Telecommunication industry in
India.
RBI IDEA
BSNL TRAI
Transportation Telecommunication are services.
Business Infrastructure
Public Consumer
Q.1 Fill in the blanks. 07
level of product gives satisfaction beyond expectations of
customers.
is a type if hotel located near airports.
insurance is targeted to safeguard non- living assets.
is also known as Marketing Communication
Services are in nature, so they can't be stored for long
period of time.
In year Indian economy implemented New Economic
Policy.
IRDA stands for
Page 2 of 2
SLR-CI-9
Q.2 Write short notes. (Any two) 14
Process in Service Marketing Mix
Physical Evidence at Hotels
New Trends in Banking
Q.3 Write short notes. (Any two) 14
Classification of services
RBI Its Role and Functions
Levels of Service Product
Q.4 Define Service. Explain the salient features of services. 14
OR
Explain New Economic Policy its impact on service sector.
Q.5 Explain the Product and Promotion mix of Telecommunication services. 14
OR
Explain the various elements of promotion mix in detail.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management