Exam Details
| Subject | management of business services | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester II) (CGPA) Examination Oct/Nov-2017
MANAGEMENT OF BUSINESS SERVICES
Day Date: Friday, 17-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is an activity or benefit offered to consumer.
Organisation Service
People Business
The environment in which services are delivered is known as
Physical Evidence Publicity
Price Brand
is a paid form of non-personal communication.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic expenditure incurred in
production and distribution as the base for calculation.
Cost Competition
Market Demand
RBI was established in the year
1950 1940
1947 1935
regulates and controls the insurance industry in India.
GIC IRDA
LIC TRAI
Transportation Telecommunication are services.
Social Public
Infrastructure Consumer
Q.1 Fill in the blanks: 07
is the bundle of satisfaction offered to customer.
is a type of hotel located on highways.
insurance is targeted to safeguard non-living assets.
is also known as Marketing Communication.
Services are in nature, so they can't be stored for long period
of time.
level of product results in customer delight by offering
unexpected benefits.
is the short term incentive offered to encourage customer for
purchase.
Page 2 of 2
SLR-CB-14
Q.2 Write Short Notes (Any two) 14
Classification of Services
Types of Hotels
Computerisation in Banking
Q.3 Write short notes (Any two) 14
Goods V/S Services
Problems in Service Marketing
Levels of Service Product
Q.4 Define Service. Explain the salient features of services. 14
OR
Explain the various elements of promotion mix in detail.
Q.5 Explain the types of Insurance services and Role of IRDA. 14
OR
Highlight the growth and development of service sector in India.
MANAGEMENT OF BUSINESS SERVICES
Day Date: Friday, 17-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternatives: 07
is an activity or benefit offered to consumer.
Organisation Service
People Business
The environment in which services are delivered is known as
Physical Evidence Publicity
Price Brand
is a paid form of non-personal communication.
Sales promotion Personal Selling
Publicity Advertisement
based price considers basic expenditure incurred in
production and distribution as the base for calculation.
Cost Competition
Market Demand
RBI was established in the year
1950 1940
1947 1935
regulates and controls the insurance industry in India.
GIC IRDA
LIC TRAI
Transportation Telecommunication are services.
Social Public
Infrastructure Consumer
Q.1 Fill in the blanks: 07
is the bundle of satisfaction offered to customer.
is a type of hotel located on highways.
insurance is targeted to safeguard non-living assets.
is also known as Marketing Communication.
Services are in nature, so they can't be stored for long period
of time.
level of product results in customer delight by offering
unexpected benefits.
is the short term incentive offered to encourage customer for
purchase.
Page 2 of 2
SLR-CB-14
Q.2 Write Short Notes (Any two) 14
Classification of Services
Types of Hotels
Computerisation in Banking
Q.3 Write short notes (Any two) 14
Goods V/S Services
Problems in Service Marketing
Levels of Service Product
Q.4 Define Service. Explain the salient features of services. 14
OR
Explain the various elements of promotion mix in detail.
Q.5 Explain the types of Insurance services and Role of IRDA. 14
OR
Highlight the growth and development of service sector in India.
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management