HALL TICKET NO.



SCHOOL OF MANAGEMENT STUDIES

Ph.D Management Studies
ENTRANCE EXAMINATION


(June 2011: 2.0D-4.00 P.M)
(75 Marks)

STRUCTIONS

I.
Write your HaJl Tideel Number in the OMR Answer sheet f.:iven 10 yuu. A/.m write
Ihe Hall Ticlrel Number in the space provided abo"".
2.
nit! qllc.f/ion paper booklet of If and Pan B which L'anie.' 7j que,vl/ml.t.
Hach qUf.·.'/ion carrif!.' ont! mark.
3.
7hc Qur.fllons contains PII" A
area..
Rt'.'eurch MethtJt!ololO' and Vent'rtll


que.'linn.'i) and Pllrt B contains qur,'/itms in Murle.,,'inK. Finance.
JlRM. and Opera/ion... Afant«emcntIRe.'tcarch (36-75 que.vlion,,). E:lIch que.tlioll
(me Mark.
4.
I.t IfHIrkilfl: for PtlI1 A. Each wrong -(l.JJ murk.
5.
AlJ.ntlerj' arc 10 be marked on lIN.! OMR anvwer .'heetlollowillK tIll.' p"'Wilkd
l""l'f!upon.
6.
Hand O.'er btJIh the que,lftion paper ho<JkJel and OAIR at the end uf the
e:caminatinn to
im'lgilator.
7.
No addiliona} .,heel(s) will be ptTwitkd. RouRh work can be tlmle in lire qlle.,tion I'aper
itse/for In the .'paceprov/tkdatlhe endafI"" booklel
8.
CalculaJor ,mobile phone. and eleclronic J(atlgel. UtT" alloll'ed



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PART-A

GENERAL MANAGEMENT .. RESEARCH METHODOLOGY

Which oflhe following an: not managerial skills.

Conceptual Skills Professional Skills

kills Technical Skills

Uniyersal
principles apply 10


Non-Stralcgic Organisalions Non-Specialised Organisalions
Non-profit Organisations Stralegie Organisations

The Gilbrelhs arc the follower. of-


Henry Fa)ol
F.W.Taylor


Ellon
Henry Gnan
Hawthorne E.,perimenls were conducted in


'-larYarel Business School
Western Electric


Elton Mayo's Office
Chicago. USA

A Slralegie Plan is

Tactical Plan Operational Plan

Shan Range Plan Integroted Plan

The 'Excellence' Paradigm was proposed hy

Jim Collins Tom Peters Watennen

Peter Drucker lIerzberg

Which of the following is nOl included in the communication process

Encoding Decoding

S<:nder Struetun:

Blake and Mouton proposed the following leadership theory

Theory Managerial Grid Theory

Path.(Jool Thcor). Contingency' Theory

1.





The father ofScientific Manllllemcnt is-

A.H. Maslow Peter Drucker
one ofthe above


10)Aecardins to IMF. India's sro\1h rute in 2010 is
7.2". 6.2%

II)
A re..archer investigates five personali) traits to test if they can explain the purchasins
Ix:ha.iouloraulumubileboyers. Whatkind ofrcsea hi.this?

Basic Rcscan:h Scientific Research
Applied Research None of the above


12) Collcctins data from the field i. known as
Secondary Dala Primary Data
Research Data None of the above
13) What is used to eollccta la'Se volume ofdata in a quick and inexpensive way
Survey Focus Group
Respondents None orthe above

14) What is the rcsponse rate orrcscarch ifout of200 questionnaire. 50 arc rcluro,od alld 50 arc

found invalid?

50"10 100"10 None orth. above

I What is generally done berore a questionnaire is administered.

Pretestins Survey
Construction one orthc above


16) Which orthc foliowinS is a form orrcscarch t)l'ically conducted by tcach<.'TS. counselors.
and other professionals to answer questions they have and to specifICally help them solve
local problems?

Action research Basic research
Predictive research o.seiplive research


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17) Which scientifIC method is a bollDm-up or generative approech to research?

Deductiv. method Inductive method
C 1 Hypothesis method Panem method

18) The statement ofpurposc in a rescan:h study should:

Identify the desisn ofllle study
Identify the intent orobjcctiv. ofthe study
Specify the type ofpeople 10 be used in the study
Describe the study

19) Sou",es of n,scan:hable problems can include:

Rcscan:hers' own experiences as educators
I'raetical issues Ihat require solutions
Theory and past l'CSClIJ'Ch
All ofthc .bove


20) Which sculc is the simplest fonn ofmcasuremcnt?

Nomin.1 II) Ordinal

Cl Interval Ratio

21) Reliahility is most simply known as which ofthe following?

Cnnsisteney or stahility
Appropriateness ofintcrpn:tutions on the basis ortest scores
W.ys in which people an: lhe same

A rook order of participnnls un
characteristic

22) An scalr is:

The simple.1 form ormeasurement

A runk-order scale of meusurcmcnt

A seale with equal interv.ls betw.",n adjacent numbers
A seale" ith .n .bsolute 7.en> point

23) Which orllle rollowing are prineiples ofquestionnain: constnoction?

Consider using multiple mL1hods when measuring abslract constructs

lise multiple items to measure abstrllCt eonstnlCls
Avoid double-barrelL'll questions
AII orIhe above

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24)
Another name for a Likert Seale is

In..rview prolOCOl
Evenl sampling
Summated rating ""ale
Ranking


25) The type of interview in which the specific topics are decided in advance bUlthe sequence and
wording can he modified during the interview is called:

·Inc inlervi<'W guide approach

The infonnal convcNtional interview

A closed quantitative inlervicw
The standardized open-ended inte,,'iew


26)
When each member ofa populali"n has an equally likely chance ofOOing ..Iecled.lhis is
called:

Nonrandom sampling melhod
A quota sample
A snowhall sample
Random sampling m<1hod


27)
Which onbc following would generally require the largest sample si7.o'/

Cluster sampling
Simple random sampling
Systemalic sampling
Proportional stralified sampling


28)
Whichofthefollowingtypes ofsamplinginvolvestheresearcherdeterminingtheappropriate

sample sizes for the groups identified at; important. and then taking convenience samples from

Ihose groups?

Proportional .1ralified sampling
Quota sampling
One-stage cluster sampling
Two-stage cluster sampling


29) Theu""ofmultipleobservers toallowcross-ehecking ofo""""'alionstomakesurethatthe
investigators agree with whal look place is known as

Interpretive validity
Researcher bias
Multiple operationalism
Investigator triangulation


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30)
A
a combination oflWO or man: in a filctoriaJ design.

Rescan:h designs
RescarchmeasurcmenlS
Dc:pcndenl variables
Independenl variables


31)
Which tesl is applied in stalistics 10 tesllhe goodness offillO verilY the dislribulion of
observed data wilh assumed thcoretical distribution?

ANOVA

T-Iesl
Chi Squa...
F-Icst


32)
Which stalisticaltcsl will be used. in case orsample size is below 301

Z-test
T-tCSl
F-tcst
Sample test


.

33)
The mean marks 01'90 students were found 10 be 32. .ater on il was discovered thaI a seo... of
61 was misn...d as 81, Fine the co......,t mean corresponding 10 Ihe comel sco...

32.7
31.7
39.8
39.9


34)
Which measure the ...Iative peakedness or nalness ofthe curve defined by the frequency

distribution?

Skcwncs..
Quanilc
Kunosis
Median


3S)
Which examines associative ...laIionships between ametric dependent variable and one or more
independent variables

'Regression analysis
Correlation anal)'Sis
Chi-squa...
T-tCSl


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PARTB


36) Basic objective of Financial Management is:

Maximization ofprofits
MLximization ofshareholders" wealth
Ensuring finaneial discipline in the Ofl!lII1isation
Keeping accurate and authentic financial records


37) The cash flows after the pay-ofTpcriod are not considered in case of

Pay-back method
Internal ralc of n:tum method
Present value index method
All of the above


38) In Pay-back method. the mutually exclusive decision involves


Choosing that project which has the shortcst payback period amongst he
Acceptable project<

Choosing projcct with longest payback
Choosing project which have a payback period shorter than the target payback
period


None ofthe above

39) Decision Tree/conditional Probability approach to obtaining NPV is us...d when:

The cash flows ure independent ofeach other
The ta<h flows ofsuhscquent y.... are conditional to cash flows in the

l'rc"ious years
Ca.lih flows are non-conventional



None ofthe above

40) Non-<:onvcntional cash flows refer to a situation where

A single outflow is followed by a single inflow
A single outflow is followed by s.,ri.. ofinflows
Inflows and Outflows occur intennittently
Cash flows are uni-<lirectional


41) Receiving a requined inventory item at the exact time needed is referned

ABC
JIT
FOIl
PERT


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42) Capilal SlnJCturc is

Same IS financial slnJCturc
Component offinancial slnJCturc
More comprehensive than financial SlIUCurc
one ofthe abo""


43) Equity Capilalisation ",fen 10

Cosl of Equity
Cost of Debt
Overall cost ofCapital
None oflhe above


44) Profitability Index is diffL....nl from NPV because

While NPV gh'cs absolute value. P I gives ",Ialive value
Whik NPV gives relati"" value. P I gives absolute value
Both NPV and P I give differenl values absolutely
one of!he above


45) Debt is a cheaper sourt:C of finance because

IIgivc. a tax shield
Risk is lesser than in Ihe case ofequily
Roth A and 11
None ofthe above


46) A movementthal is defined as SL-eking to increase the rights and powers ofbuyers in

relation to sellers is

Consumerism

Cuslomer Relationship Manallemenl
Emotional Engagement
None ofthe above


47) The sel ofall brands and brand lines a particular firm offers for sale 10 boy.... in a

panicular category is

Brand Portfolio
Brand Extension
Umbrella Branding


None of!he abo,·.

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4S)

various IICtivities a finn undertakes to build mutually satisfying long enn "'lations
wIth key partners such as Suppliers. Distributors. Advertisement agencies and Marketing
Research Suppliers is

Supply Chain Manasement
Partner Relationship Manasement
Market build up method
None "fthe above


49)
A visual representation of positioning that locates a brand or organisations relative to

alternatives

Positioning
P"",eptual map
BothAandB
None of the above


50)
The series oflife stages thai a family goes through starting with young single people,

progressing through married stages with young and then older children. and ending with

older married and single people is
.

forecast Demand
Family l.ife.('yele Stage
Family Adoption Proe.-ss
1» None of the above


51)
Acategoryofconsumertangibleproductsthat"-onsistsofnewproducts the consumer is not
yet aware ofaf products the consumer is aware ofbut docs not want right now

Unsought gonds
Style Obsolescenee
Recipient Market
None ofthe abo' e


52)
In a Growth -Shan: Matrix "STAR" indicates

High Business GroWth -High Market Shan:
High Business Growth -Low Markel
liigh Business Growth -High Market Sha",
Low Business Growth -Low Market Share


53)
Whiehofthefollowingcoinedthe enn4P'sofMarkeling

Philip Kotler
Stanton
Me. Carthy
'l1eodo", Levitt



S4) Sqmcntalion ofconsumcn; based on factors like climatic conditions and n:gions is known

55)

56)

S7)

58)

59)

60)

as

Demographic Segmcntation
Geographic Segmentation
Cultural Segmcntation
Psychographic Segmentation

Industrial Marl<cting involves

Business to Business
Customers to Custom"",
Online Mar1<cting
Customers 10 Dusiness

Which ofthe following relales to the Strategic IIR?

It is trunsfonnationul in
and acts as a change: agent ensuring that the new

organisational systems and structures help cmployees achieve their goals
Changes are slow and fragmenled
It docs not interact with other d panmenlS ofthe organisation

h is trunsactional in natun:

.


Which one ofthc following is a tool fur enhancing vertical integration in organisations'!

Managemenl information systems
Liaison officers
Task forees

Cms.'i·infunclional teams

Iluman resource IOrctllsling does not enable which ofthese?

Estimation ,fskill scts needed
Estimation ofthe numller ofemployees nccdcd

Estimation "fthe recruitment budget

Development ofgood employee relations

An individual's ability 10 store. retrieve. acquire and usc information is ..lied

Cognitive ability
Performance abilily
Memorizing ability
Conscientiousness

Which ofthe following is not a recruitment method?

Promoting internal candidates
Contacting hiring organisations
Attending trade shows
Performing background cheeks

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Reward S)'stem in an organization includes

Mooctary pa)'JIlent
Non monelary payment
Recognition for worl<


Monetary. Non-monetary and psychological payments for worl<

62) A training programme seeks to

To attain enhanced performance
Skill development
Competence development
None ofthe above


63) One of the method, of On-the-Job training is

External train in

Class room training

Demonstration
T -training


64) Executive Development programmes arc also known as

Executive educali(m pnlgrammc

Management development programme

Coaching
None oflhc above


65) The conlent of appraisal comprises of

Behavioural measures

Efficiency related measures
Effectiveness
Quality measures


66) Most operations produce a mixture of both products and services, Which oflhe follo\ing

businesses is closest to producing -purc-S4.'n'iccs

Restaurant
Steel Company
CoonsellorfTherapist
IT Company


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x.-JS"f

67) Which ofthe following octivities is nola direct responsibility ofoperations monogement<

Designing the operation's products, services and processes
Planning and controlling the operation
Developing an operations strategy for the opcration
Octennining the exact mix orproduclS and services that customers will want

68) Who among the following is associlllCd with contributions to quality control in operations

management?

Charles Oabbage
Henry Ford
Frank Gilbmh
W.Edwards DLming


69) Which is not troe ",garding differences between goods and services?

AJ Services arc generally produced and consumed simultaneously, tangible

goods arc not

Services tend to be morc
than products

ervices tend to have D more inconsistent product definition than goods
1» Goods lend 10 have higher customer intcraction than services


70) A control chart is L"Stahlishcd within ./. 2 standard crro", for use in monitoring of size

Assume the process to be control. What is the likelihood ofsample mean falling
outside the control limits?

97.1"10

OJ 9S.S'Yo
q 4.S'Y.


DJ 2.3%

71) Low volume, high
process"s arc known as

Continuous processes
Intermittent processes
Repetitive processes
Product focused


72) Which ofthe following best describes the concept ofthe value chain?

adding financial value to an organization through the acquisition ofother finns

the step-wise increases in product prices as raw materials are turned into

goods/services
the Sleps in manufacturing that add value to finished products
all steps in the lransronnation process that add value even ifthey don't


come from manufacturing

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73)
A Gantt chart-

Repre..nli an important event in the complctioo ofa project

Relates inlerdependent octivities to their completion time

Uses footstones and inchstones to represent evenIi oflesser importance

I. used to schedule independent octiviti••

74)
Which statement on rcengineering and procc improvement is best?

Only process improvement programs makc usc ofcross-functionaltcam.
Proce•• improvement focuses on critical or core processes such as order
fultilmcnt
Rccnginecring s1arli with a "clean slatc" whereas process improvcmcnt looks for
ways to incrementally improve
Only rcenginecring focuses on business processes

75)
The process structure thai best describes a wailCrs position ala "'SIlIurant would be
classified as:

Front office
Back otrlCC


Hybrid otrlCe
Inner office


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