CS (MAIN) EXAM, 2010 MANAGEMENT Paper.II
time Allowed Three Hours Maxintu11z Marks 300

Section
1. Explain each of the following terms in not more
than 10 tines each lOx6=60
Sampling Distribution ·
BCG Matrix
Flexible Manufacturing System
Six Sigma Quality Management
Microfinancing
Digital Signatures

2. The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget . of Rs. 50,000 between newspaper advertising and radio advertising. Management has decided that at least 25% of the budget must be spent on each type of media!' and that the amount of money spent on newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant has developed an index that measures audience exposure per rupee of advertising· on a scale from O to 100, with higher va]ues implying greater audience exposure. If the value of the index for newspaper advertising is 50 and that for radio advertising is 80, how should the restaurant allocate its advertising budget in order- to maximise the value of the total audience exposure? 10x4=40

Formulate the problem as a linear programming problem.
Find the optimal solution to the problem using the graphical sotuiion procedure.
Which of the constraints are binding
How sensitive is your ·solution to the· estimation of index· values by the marketing consultant 1

Comment briefly on the Standard Error of Estimate for any given set of observations. 10

Distinguish between the and the classification schemes of materials. 10

3. Product A consists of two units of subassembly three units of C· and one unit of D. B is composed of four units of E and three units of .F. C is made of two units of Hand three units of D. H is made of five units of E .and two units of G. 30
Construct a simple biH of materials, in the form of productt structure tree.
Construct an indented parts list.
To p.roduce 100 units of determine the number of units of B., G and H required.

The Materi al Re quir:emen t Plan · RP) gros s re quirements for item X are given bel ow fo r the next 10 week s. The 1ead ti me fo r Xis two · weeks. and the setup cost is Rs . 9. There is an inventory carrying cost of Rs. 0·02 per un it per week . Begi n ning inventory is 70 units. <img src='./qimages/901-3b.jpg'> Use the least total cost or the least unit cost lot-sizing method to de termi ne when and for what quanti ty the first order should be re leased.30

4. Foreign investment in India takes place in the form of Foreign Direct Investment. and Foreign Portfol io Investmen t. Bring out your views on the merits an d demerits of two form s of investment for th eir impact on long-term econom ic dev elopment of India. 30
Industrial Pol cy has led to the rapid growth in Gross Domestic Product but this growth has not really been inclusive: Do you agree Substantiate your answer: 20

In the context of FOi, distinguish between 'greenfield strategy and alliance strategy with suitable illustrations. 1O

Section

5. Comment on the following stateme nts in not more than 10 lines each IOx6=60
'Data is used by clerks. Managers d on their intui tive judgement
'Data warehouses are used to store historical data for audit purposes.
'Inform ation sy stems should be evaluated on the basi s of th e level of technology used in " th em.
'The goaJ of strategic pl an ni ng is to maximize the profi t of the enterprise.'.
The system of indepen den t direc tors has not worked in In dia.
Indi a has a Jarge dotn estic mark et of its own . Export-led industry has very limi ted scope .

6. Explain some of th e tec hnological de veiop- f • ments that have led to the rapi d growth of e-Business. 20
In what way has e-B usiness affected the operation and man agemen t of organizations Give illustrati on s. 20
What have been the soci al and economic impli cations of e-B usiness Substantiate your answer with facts and figures. 20

7. And supply chain process can primarily · be explained by "val ue chainn concept . Di scuss th e ac tivi tie s re presenting the value chain of any busines s house. 20
In a dynamic and competi ti ve en vironment, di sc uss how "Re verse En gineeringn and "'Con curren t Engi neering0 app roac hes help in designing the right type of product/right type of process. 20
"Core Competence" of an organization is a concept that has often beeri ·used to explain why certain organizations have achieved success in highly competitive environments.Explain the concept of Core Competence citing a few examples of in dustrial finns . 20

8. It is arg ued that Indi a has achi eved much higher rate of economic growth after its increasing globalization and integrati on with the worl d econpmy. Assess how and to what extent India has benefited from the process of globalizati on. 20
Comment on the balance of 'lndia,s foreign trade Is it sustainab1e in the long run What policies would you recom mend to correc t the balance 20
Shou ld Indi an industries in ves t abroad when th ere is shortage of capi tal in Indi a Critically analyse. 20

Note English version of the Instructions is printed on
the front cover of this question paper.