Exam Details
| Subject | Management-II | |
| Paper | ||
| Exam / Course | B.Sc In Leather Goods And Accessories Design (BSCLGAD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 4 IBFW-058I
B.Sc. IN LEATHER GOODS AND ACCESSORIES
DESIGN (BSCLGAD)
Term-End Examination
0025.-5 December, 2016
BFW-058 MANAGEMENT -II
Time: 3 hours Maximum Marks: 70
Note: All questions are compulsory.
1. Fill in the blanks from the multiple choices given below: 5 x 2=10
In the modern sense, marketing is oriented
sales
consumer
target
None of the above
Marketing occupies an important place in the
society
country
village
None of the above
Pricing activity involves of product prices.
creation
fixation
making
None of the above
Products are more identified by their name.
wrapper
brand
company
None of the above
Advertising creates among consumers.
awareness
loyalty
space
None of the above
2. State True or False for the following statements: 10 x 1 10
Marketing aims at providing consumer satisfaction.
Product development means production of goods.
Marketing helps business in earning profits.
Marketing does not create goodwill for firm.
Product development means developing new and better products.
Marketing mix is a one time decision.
Marketing mix consists of four elements.
External environment does not affect marketing mix.
Marketing mix needs a continuous review.
Marketing mix should be so planned that it fulfils the needs of the consumer as well as the organisation.
3. Match the phrases under Column with those under Column
Column A Column B
Channels of distribution and
Physical distribution Middleman /Intermediary
Manufacturer to Consumer Components of Place-mix
Person/Agent between Manufacturer
and Consumer Perishable goods
Warehouses with cold storage
arrangements Direct Channel
4. Answer the following questions in brief: 5 x 2=10
Explain marketing in the modern sense.
Describe the role of marketing in business and society.
Enumerate the objectives of marketing.
Identify and explain the various marketing activities.
Explain the various functions of marketing.
5. Attempt any three of the following: 3x10=30
Define marketing environment and explain micro and macro environment.
Give the names of any three products for which you think personal selling will be most suitable. Give reasons for your answer.
What are the different elements of a market plan
Describe the Maslow's need hierarchy.
Explain the product life cycle with the help of suitable examples.
B.Sc. IN LEATHER GOODS AND ACCESSORIES
DESIGN (BSCLGAD)
Term-End Examination
0025.-5 December, 2016
BFW-058 MANAGEMENT -II
Time: 3 hours Maximum Marks: 70
Note: All questions are compulsory.
1. Fill in the blanks from the multiple choices given below: 5 x 2=10
In the modern sense, marketing is oriented
sales
consumer
target
None of the above
Marketing occupies an important place in the
society
country
village
None of the above
Pricing activity involves of product prices.
creation
fixation
making
None of the above
Products are more identified by their name.
wrapper
brand
company
None of the above
Advertising creates among consumers.
awareness
loyalty
space
None of the above
2. State True or False for the following statements: 10 x 1 10
Marketing aims at providing consumer satisfaction.
Product development means production of goods.
Marketing helps business in earning profits.
Marketing does not create goodwill for firm.
Product development means developing new and better products.
Marketing mix is a one time decision.
Marketing mix consists of four elements.
External environment does not affect marketing mix.
Marketing mix needs a continuous review.
Marketing mix should be so planned that it fulfils the needs of the consumer as well as the organisation.
3. Match the phrases under Column with those under Column
Column A Column B
Channels of distribution and
Physical distribution Middleman /Intermediary
Manufacturer to Consumer Components of Place-mix
Person/Agent between Manufacturer
and Consumer Perishable goods
Warehouses with cold storage
arrangements Direct Channel
4. Answer the following questions in brief: 5 x 2=10
Explain marketing in the modern sense.
Describe the role of marketing in business and society.
Enumerate the objectives of marketing.
Identify and explain the various marketing activities.
Explain the various functions of marketing.
5. Attempt any three of the following: 3x10=30
Define marketing environment and explain micro and macro environment.
Give the names of any three products for which you think personal selling will be most suitable. Give reasons for your answer.
What are the different elements of a market plan
Describe the Maslow's need hierarchy.
Explain the product life cycle with the help of suitable examples.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication
- Business Communication - Iv
- Closing
- Computer Application-I
- Computer Application-II
- Elements Of Design
- Elements Of Fashion
- Fashion Forecasting
- Geometry Construction
- History Of Design
- Introduction To Footwear
- Leather Cutting
- Management-I
- Management-II
- Management-III
- Management-Iv
- Product Photography
- Supply Chain Management
- Theory (Computer Aided Design)