Exam Details
| Subject | Management-II | |
| Paper | ||
| Exam / Course | B.Sc In Leather Goods And Accessories Design (BSCLGAD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
00368
No. of Printed Pages: 3 IBFW-05SI
B.Sc. IN LEATHER GOODS AND ACCESSORIES
DESIGN (BSCLGAD)
Term-End Examination
December, 2015
BFW-058 MANAGEMENT -II
Time: 3 hours Maximum Marks: 70
Note: Attempt any five questions. All questions carry equal marks.
1. Define the following terms
Direct marketing
Sales promotion
Advertising
Branded product
2. Describe Maslow's Need Hierarchy theory of motivation.
What do you understand by 'Product Life Cycle' Discuss with suitable examples.
3. What are the different elements of market plan Explain each in brief.
Identify and explain various marketing activities.
4. Describe the role of marketing in business and society.
Differentiate between 'traditional concept of marketing' and 'modern concept of marketing'. Give suitable examples to support your answer.
5. Describe the evolution of marketing.
Differentiate between micro and macro environment.
6. What do you understand by market segmentation and market targeting Explain the purpose of each of these.
Differentiate between advertising and personal selling. Discuss the advantages and limitations of these two.
7. Write short notes on the following:
Marketing Framework
Marketing Research
Value Addition
Business Ethics
No. of Printed Pages: 3 IBFW-05SI
B.Sc. IN LEATHER GOODS AND ACCESSORIES
DESIGN (BSCLGAD)
Term-End Examination
December, 2015
BFW-058 MANAGEMENT -II
Time: 3 hours Maximum Marks: 70
Note: Attempt any five questions. All questions carry equal marks.
1. Define the following terms
Direct marketing
Sales promotion
Advertising
Branded product
2. Describe Maslow's Need Hierarchy theory of motivation.
What do you understand by 'Product Life Cycle' Discuss with suitable examples.
3. What are the different elements of market plan Explain each in brief.
Identify and explain various marketing activities.
4. Describe the role of marketing in business and society.
Differentiate between 'traditional concept of marketing' and 'modern concept of marketing'. Give suitable examples to support your answer.
5. Describe the evolution of marketing.
Differentiate between micro and macro environment.
6. What do you understand by market segmentation and market targeting Explain the purpose of each of these.
Differentiate between advertising and personal selling. Discuss the advantages and limitations of these two.
7. Write short notes on the following:
Marketing Framework
Marketing Research
Value Addition
Business Ethics
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication
- Business Communication - Iv
- Closing
- Computer Application-I
- Computer Application-II
- Elements Of Design
- Elements Of Fashion
- Fashion Forecasting
- Geometry Construction
- History Of Design
- Introduction To Footwear
- Leather Cutting
- Management-I
- Management-II
- Management-III
- Management-Iv
- Product Photography
- Supply Chain Management
- Theory (Computer Aided Design)