Exam Details
| Subject | Management-II | |
| Paper | ||
| Exam / Course | B.Sc In Leather Goods And Accessories Design (BSCLGAD) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Define the following terms: Marketing Myopia
Forecasting
Public Relations Product Positioning
2.(a) Explain the concepts, width, length and depth of a product.
Describe the various functions of marketing.
3.(a) Give the names of any three products for which you think personal selling will be most suitable. Justify your answer giving suitable reasons.
Define marketing environment and explain the difference between micro and macro environment.
4.(a) Describe the objectives of marketing.
What do you understand by business ethics? How do these help in the growth of the business?
5.(a) Differentiate between 'promotional activities' and 'distributional activities' giving suitable examples.
Differentiate between 'marketing' and 'selling'. Support your answer with suitable examples.
6.(a) Describe the four cps' of marketing mix. Discuss the role of these in marketing decisions.
Discuss the scope of marketing management. What are the limitations of marketing?
7. Write short notes on the following: Impact of Internet on Marketing
Evolution of Marketing
Customized Product Quality of the Product
Forecasting
Public Relations Product Positioning
2.(a) Explain the concepts, width, length and depth of a product.
Describe the various functions of marketing.
3.(a) Give the names of any three products for which you think personal selling will be most suitable. Justify your answer giving suitable reasons.
Define marketing environment and explain the difference between micro and macro environment.
4.(a) Describe the objectives of marketing.
What do you understand by business ethics? How do these help in the growth of the business?
5.(a) Differentiate between 'promotional activities' and 'distributional activities' giving suitable examples.
Differentiate between 'marketing' and 'selling'. Support your answer with suitable examples.
6.(a) Describe the four cps' of marketing mix. Discuss the role of these in marketing decisions.
Discuss the scope of marketing management. What are the limitations of marketing?
7. Write short notes on the following: Impact of Internet on Marketing
Evolution of Marketing
Customized Product Quality of the Product
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication
- Business Communication - Iv
- Closing
- Computer Application-I
- Computer Application-II
- Elements Of Design
- Elements Of Fashion
- Fashion Forecasting
- Geometry Construction
- History Of Design
- Introduction To Footwear
- Leather Cutting
- Management-I
- Management-II
- Management-III
- Management-Iv
- Product Photography
- Supply Chain Management
- Theory (Computer Aided Design)