1. Fill in the blanks with the help of the following words:

(fixation, demands, brands, taking, customer, technological, competition, consumer awareness, logical, business)

Marketing creates for goods and services.

In the modern sense marketing is oriented.

Role of marketing has become vital because of changes and increased

Marketing starts with identification of needs.

Advertising creates among consumers.

Pricing activity involves of product prices.

Marketing occupies an important place in

Marketing research is a method of solving marketing problems.

Products are more identified by their

(j) Transport involves goods from their place of origin to the place of their consumption.

2. State True or False for the following statements:

Marketing aims at providing consumer satisfaction.

Product development means production of goods.

Marketing does not create goodwill for firm.

Marketing helps business in earning profits.

Product development means developing new and better products.

Cost is the main consideration while setting the price of a product.

Government polices have no influence on the price fixation policy of a company.

Both internal as well as external factors affect price fixation.

Under cost-based approach, only the variable costs of a product are considered.

Competition-based approach of price fixation forces a company to supply the product at existing prices.

3. Given below are words in two columns A and B. You have to match the words in column A with words in column B so that the matched words describe an objective of marketing. Write the serial number of the words in column B against the matched words in column A

ColumnA ColumnB
Consumer Development
Product Sales
Earning Profits
Growth in Satisfaction

4. Differentiate between any two of the following:

Advertising and Personal selling

Traditional concept of marketing and Modern concept of marketing

Promotional activities and Distributional activities

5. Explain any two of the following questions in brief:

Describe the role of marketing in business and society.

Enumerate the objectives of marketing.

Identify and explain various marketing activities.

6. Answer any two of the following:

Define Marketing Environment and explain micro and macro environment with the help of suitable examples.

What is market segmentation What variables would you use while segmenting the market?

Explain the Product Life Cycle with the help of a suitable example.