DISTANCE EDUCATION
B.Com.(CA)/B.Com.(CA)(Lateral) DEGREE EXAMINATION,
MAY 2017.
ELEMENTS OF MARKETING
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. Explain the concept of marketing.
2. What is reciprocal buying?
3. What do you understand by product differentiation?
4. Explain the various objectives of planning.
5. What are the characteristics of a good brand?
6. What is promotional mix?
7. Discuss the importance of advertisement in modern
business.
8. What are the essential of effectives selling?
Sub. Code
21
DE-113
2
wk16
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Explain briefly the various functions of marketing.
10. Define buying. What are the sub-functions of buying?
Explain.
11. Describe the important aspects of product planning.
12. Briefly explain some of the bases of pricing policies.
13. Define packing; explain its role in marketing.
14. Discuss various forms of promotional activities?
15. Define retailer. Explain their functions and types.