DISTANCE EDUCATION
B.Com. (CA)/B.Com. (Lateral) DEGREE EXAMINATION,
DECEMBER 2017.
ELEMENTS OF MARKETING
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Explain the characteristics of industrial marketing.
2. What are the features of marketing?
3. What are 4 of marketing?
4. Define the concept of buying behaviour.
5. State the characteristics of a product.
6. Briefly explain the types of pricing.
7. What do you understand by channels of distribution?
8. Discuss the objectives of sales promotion.
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Distinguish between marketing and modern marketing.
10. How service marketing helps the manufacturer in the
long run of his business?
Sub. Code
21
DE-2411
2
wk12
11. Discuss the different stages of product life cycle.
12. Discuss the scope of product planning and development.
13. Discuss
Brand
Brand name
Trade mark
Franchise
Copy right
Patent right.
14. Explain the role played by the wholesalers and retailers
as market intermediaries.
15. State the process of personal selling and explain in detail.
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