DISTANCE EDUCATION
B.Com. (CA)/B.com (Lateral) DEGREE EXAMINATION,
MAY 2016.
ELEMENTS OF MARKETING
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. What is the modern marketing system?
2. What are the various methods of buying?
3. Distinguish between standardization and grading
4. What is the Purpose of product objective?
5. Explain the factors affecting pricing decisions.
6. Explain the advantages of labeling.
7. What are the factors governing basic promotional
strategy?
8. What is a chain store system? Discuss.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Explain the concepts of marketing mix and describe
Various factors that determine it.
10. What is meant by Product Life Cycle? Explain its
concepts with example.
Sub. Code
21
DE-3305
2
wk9
11. Discuss the Various methods of Pricing.
12. Explain the difference between brand and trade mark.
13. Discuss briefly the uses and objectives of Advertising
What are its Limitations
14. Distinguish between personal selling and salesmanship
15. Define a channel of distribution. Discuss the factors
covering the choice of a particular channel.