DISTANCE EDUCATION
B.Com. B.Com. (Lateral) DEGREE
EXAMINATION, MAY 2018.
ELEMENTS OF MARKETING
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. State the elements of Marketing.
2. What is marketing mix?
3. What is consumer behaviour?
4. Discuss the buying motives.
5. Write a short note on product differentiation.
6. State the Government's control on pricing the product.
7. Why do some products fail?
8. Discuss the advertisement's importance in today's
marketing.
SECTION B — x 15 60 marks)
Answer any FOUR questions.
9. Explain in detail the various approaches to the study of
marketing.
10. Discuss the functions of Marketing in detail.
Sub. Code
21
DE-3511
2
SER
11. Write a detailed note on market segmentation strategies.
12. Discuss various mix strategies.
13. How will you determine the choice of a suitable channel
of distribution?
14. Define the different types of media available for
marketing a product.
15. Explain the requirements of a good advertisement copy.