DISTANCE EDUCATION
M.A. (MC and JR)/MJMC DEGREE EXAMINATION,
MAY 2017.
PUBLIC RELATIONS
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions in 200 words each.
All questions carry equal marks.
1. Describe various types of communication.
2. What is PR policy?
3. What do you mean by media relations?
4. What are thing one has to be considered while organizing
a press conference?
5. What are the principles of public relations?
6. What is the condition to conduct a successful campaign?
7. Write about media selection in reaching target audience.
8. Differentiate between advertisement and PR campaign.
Sub. Code
22
DE-310
2
Sp 2
PART B — 15 60 marks)
Answer any FOUR questions in 400 words each.
All questions carry equal marks.
9. PR is a trouble shooter Discuss.
10. Explain the effect of media in society.
11. Write the various programmes used by PR to reach the
people.
12. What are the things one should have in for event
management?
13. Write about the duties of government PRO.
14. Write the structure and functions of a PR department in
a private company.
15. What are the ethical codes prescribed for PRO?