DISTANCE EDUCATION
M.A. (MC and JR)/MJMC DEGREE EXAMINATION,
MAY 2018.
PUBLIC RELATIONS
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions in 200 words each.
1. Define Public Relations.
2. Explain the opportunities of PR.
3. Advertorial.
4. Paid News.
5. What you mean by persuasion?
6. Propaganda.
7. Press meet.
8. Target audience.
PART B — × 15 60 marks)
Answer any FOUR questions in 400 words each.
All questions carry equal marks.
9. What are the evaluation methods to be followed in the
PR? Explain.
10. Write an essay on your own about the status of PR in
India.
Sub. Code
22
DE-3713
2
wk4
11. Describe the Steps in PR Research.
12. Describe various laws regarding public relations.
13. Documentary films are best medium for public campaign
Discuss.
14. Write about the structure of the PR agency and duties of
various personnel.
15. How do choose media in a heterogeneous society for a
public campaign?
——————