DISTANCE EDUCATION
M.A. (MC JR)/MJMC DEGREE EXAMINATION, MAY 2016.
PUBLIC RELATIONS
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. Explain the differences of PR and HR.
2. Who is PRO?
3. Explain the PR Newsletters.
4. What are the departments in PR?
5. Why PR is more important for the organization?
6. Define Trade Fairs.
7. What is press conference?
8. What is public relation and publicity?
PART B — 15 60 marks)
Answer any FOUR questions.
9. Differentiate the exhibition and trade fairs.
10. Explain the PR Campaign in India. Give your opinion on
recent PR campaign.
Sub. Code
22
DE-3497
2
wk10
11. Write a short note on any TWO of the following in
300 words.
Challenges of PRO
International Public Relations Association (IPRA).
Qualities of PRO.
PR Policy in India.
12. What are the duties and responsibilities of PRO in
media?
13. How the Effective Communication take place in PR?
14. What are the fundamental techniques used in PR is to
identify the target audience?
15. Describe social media marketing in India.