DISTANCE EDUCATION
M.A. (MC JR/MJMC) DEGREE EXAMINATION,
DECEMBER 2017.
PUBLIC RELATIONS
Time Three hours Maximum 100 marks
PART A — X 8 40 marks)
Answer any FIVE questions in 200 words each.
All questions carry equal marks.
1. Describe various types of communication.
2. What are the principles of Interpersonal communication?
3. Explain about the evolution of the concept of Mass Media.
4. Write about social responsibility theory.
5. What are the ethics of media suggested by the Press
Council of India?
6. Explain about Chanda Committee.
7. Write a short note on the following
Annual reports
PR Counseling.
8. Write about Press Commission of India.
Sub. Code
22
DE-2613
2
SER
PART B — X 15 60 marks)
Answer any FOUR questions in 400 words each.
All questions carry equal marks.
9. Media is a tool for social change Discuss.
10. Explain the effect of media in society.
11. How to organize a press conferences Explain.
12. Elaborate the good personalities of a PR.
13. Write about the various types of journalism.
14. Elucidate various models of the communication process.
15. How to maintain the media relations? Elucidate.