Exam Details
| Subject | principles of retail management | |
| Paper | ||
| Exam / Course | m.b.a. (rm) | |
| Department | ||
| Organization | Alagappa University Distance Education | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2017.
Second Semester
PRINCIPLES OF RETAIL MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. What is retail marketing?
2. What are the difference between product retailing and
service retailing?
3. What is meant by retail market mix?
4. What is category management?
5. What are the significance of display and demo in
merchandising?
6. State the importance of retail promotion.
7. What is retail life cycle?
8. What is multi channel retailing?
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss the functions of retail management.
10. Explain the factors influencing the retail market
segmentation.
Sub. Code
25
DE-802
2
wk4
11. Explain the steps involved in merchandise planning.
12. Discuss the factors and importance of retail location.
13. Elucidate the different retail pricing strategies.
14. Discuss the role of foreign direct investment in retail
marketing.
15. Give a detailed account on an entrepreneurial and
risk-return features of retailing.
M.B.A. DEGREE EXAMINATION, MAY 2017.
Second Semester
PRINCIPLES OF RETAIL MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. What is retail marketing?
2. What are the difference between product retailing and
service retailing?
3. What is meant by retail market mix?
4. What is category management?
5. What are the significance of display and demo in
merchandising?
6. State the importance of retail promotion.
7. What is retail life cycle?
8. What is multi channel retailing?
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss the functions of retail management.
10. Explain the factors influencing the retail market
segmentation.
Sub. Code
25
DE-802
2
wk4
11. Explain the steps involved in merchandise planning.
12. Discuss the factors and importance of retail location.
13. Elucidate the different retail pricing strategies.
14. Discuss the role of foreign direct investment in retail
marketing.
15. Give a detailed account on an entrepreneurial and
risk-return features of retailing.
Other Question Papers
Subjects
- business environment
- business laws
- business research
- financial and management accounting
- global business and mncs
- growth management
- it for retail management
- management concepts
- managerial economics
- marketing management
- organizational behaviour
- principles of retail management
- quality management
- quantitative methods
- retail logistics and supply chain
- retail sales management and selling skills
- retail technology management
- retail trends
- shopper behaviour and relations management
- store and mall management
- strategic retail management