DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Second Semester
Retail Management
PRINCIPLES OF RETAIL MANAGEMENT
(Upto 2012 2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. What are the functions of retailing?
2. Write a brief note on wheel of retailing.
3. How is retail market mix elements designed to meet the
segment needs? Explain.
4. Explain the nature of visual merchandising.
5. Assess the role of I.T. in retailing.
6. Examine the scope of multichannel retailing.
7. Give an account of emergence of MNCs in retailing.
8. Explain the concept of retail life cycle.
Sub. Code
25
DE-3104
2
Sp 6
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Critically examine retail theories in brief.
10. Discuss the criteria and need for retail market
segmentation.
11. Summarise the retail facilities available to the
merchandising.
12. Enumerate the factors affecting retail choice state the
kinds of retail channel.
13. Discuss the sources of recruitment of personnel in
retailing.
14. Examine the new retail formats and their significance.
15. Distinguish between store based and non store based
retailing.