DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, MAY 2018.
Second Semester
PRINCIPLES OF RETAIL MANAGEMENT
(Upto 2012-13 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — x 8 40 marks)
Answer any FIVE questions.
1. Explain the "Wheel of Retailing".
2. How customer clusters and profile used to segment the
retail market?
3. Why there is a need for segment in retail? How do you
segment the market for a retail dealing "Cosmetics"?
4. Briefly discuss "Category Management" with an example
of your choice.
5. What are the factors affecting the pricing in a retail? —
Discuss.
6. What do you meant by internal promotion in retail? How
does it differ from external promotion?
7. Discuss the different types of layout in retail.
8. What are the risk and returns involved in retailing?
Sub. Code
25
DE-4216
WS
2
PART B — x 15 60 marks)
Answer any FOUR questions.
9. Retailing is shifting from Store to Online — Critically
analyse the statement.
10. Explain the different types of retailing theories.
11. What are the different elements of visual merchandising
in retail? How does it add value to the retail?
12. Explain any four pricing methodology followed in a retail
with an example for each.
13. Briefly discuss how channels are developed and designed
for a retail? How does it add value to all stakeholders in a
chain?
14. Discuss the process involved for Recruitment, Selection
and Training in Retail.
15. FDI in Retail Industry — Essential or Not-Critically
analyse the statement with its pros and cons.
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