DISTANCE EDUCATION
M.B.A. DEGREE EXAMINATION, DECEMBER 2017.
Third Semester
PRINCIPLES OF RETAIL MANAGEMENT
(2013-14 Academic Year and 2014 Calendar Year onwards)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. State the importance of on-line sales in retail business.
2. Elucidate various functions of retail market.
3. How to evaluate a site for locating a retail store?
4. Explain the basic retail pricing strategies.
5. Explain the risk-return features of retailing.
6. Write the advantages and disadvantages of cold storage.
7. Explain different marketing environment which reflect
retailing in general.
8. Discuss with examples, how the Internet has empowered
the customers.
Sub. Code
33
DE-3314
2
Ws 5
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Differentiate service retailing with product retailing.
10. Explain the challenges and reasons for failures in
retailing.
11. What is meant by retail market segmentation and
explain about the various criteria to market
segmentation?
12. Explain the different marketing mix elements in
retailing.
13. Illustrate with examples the use of IT in retailing.
14. Explain the different retail promotion strategies.
15. Elaborate on emergence on MNC in retailing.
————————