DISTANCE EDUCATION
P.G.D.B.M. EXAMINATION, MAY 2017
MARKETING MANAGEMENT
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. What is Marketing? State the approaches to Marketing.
2. State briefly the economic models of Consumer
Behaviour.
3. Explain any five factors affecting Consumer Behaviour.
4. Define Product Positioning. State its need.
5. Narrate the objectives of Advertising.
6. "We can eliminate middlemen but not their services" —
Elucidate.
7. Give an account of Consumer Movement in India.
8. Distinguish between Marketing Research and Marketing
Information System.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. "Modern Marketing starts and ends with Customers" —
Discuss.
10. Analyse the internal and external factors affecting
marketing environment.
Sub. Code
13
DE-008
2
WS 20
11. What are the stages involved in New Product
Development? Explain.
12. Discuss the Nature and Scope of Product Mix
Management.
13. Critically examine the methods of Advertising Budget.
14. Bring out the salient features of COPRA, 1986.
15. Enumerate the steps involved in Marketing Research.