DISTANCE EDUCATION
PGDBM DEGREE EXAMINATION, DECEMBER 2017.
MARKETING MANAGEMENT
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Bring out the importance of marketing.
2. Explain the different elements of Marketing Mix?
3. Explain the influence of social class on buying behaviour.
4. What is product planning? Explain various components of
product planning.
5. Define Packaging. What are the functions of a good
package?
6. Discuss any four kinds of pricing with suitable examples.
7. What are the steps involved in the process of selling?
Explain.
8. Describe the various sources of collecting Marketing
Research Data.
Sub. Code
13
DE-2308
2
WK 16
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. What are the bases for market segmentation? Describe
people — oriented approach in segmentation.
10. Explain the different types marketing planning.
11. Discuss the various types of factors which influence the
marketing environment?
12. Explain the process of developing a new product with
suitable examples.
13. Explain the factors determining the choice of a suitable
channel of distribution.
14. What are the various methods of sales promotion?
Explain.
15. Explain the process of marketing research.