DISTANCE EDUCATION
P.G.D.B.M. EXAMINATION, MAY 2016.
MARKETING MANAGEMENT
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. Explain the concept of marketing.
2. Discuss the various approaches to the study of
marketing.
3. How does a consumer arrived at a buying decision?
4. What are the factors that determine product mix?
5. Enumerate the functions performed by branding.
6. Define Middlemen. Explain their major functions in
distribution product.
7. Why is formal evaluation of the performance of salesman
necessary?
8. Explain the scope and importance of marketing
information system.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. What are the various functions of marketing? Explain.
10. Discuss the importance of Marketing Planning.
Sub. Code
13
DE-3208
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wk4
11. What do you mean by buying motives? Explain the
importance of studying consumer behaviour in
marketing.
12. Define the concept of product life cycle. What are the
various stages involved in the process of product life
cycle?
13. Discuss the various factors that influence pricing.
14. Enumerate the important advertising media and point
out their relations role and advantages.
15. What are the various methods adopted for Marketing
Research? What are its merits and demerits?