DISTANCE EDUCATION
P.G.D.B.M. EXAMINATION, MAY 2018.
MARKETING MANAGEMENT
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
1. What are the Elements of Marketing Mix?
2. Explain the Marketing planning process.
3. Explain the stages in consumer buying decision process.
4. What are normal functions involved in product planning?
5. Describe the various types of packages.
6. Explain the various objectives of pricing.
7. Narrate the importance of personal selling.
8. Why marketing information system is needed? What are
its uses?
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Describe different approaches to the study of marketing.
10. Discuss the External factors that affect the Marketing
Environment.
11. What is meant by Product life cycle? Explain its concepts
with examples.
12. Explain the factors that affecting pricing decisions.
13. Comment on the qualities of a successful salesman
14. Summarise the functions and advantages of advertising.
15. Explain the general nature of marketing Research
procedures.
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